When was AdBrite founded?

AdBrite was founded in 2003 and raised its 1st funding round 1 year after it was founded.

Where is AdBrite located?

AdBrite is headquartered in San Francisco, United States.

How many employees does AdBrite have?

As of Nov 21, 2025, the latest employee count at AdBrite is 16.

Is AdBrite a funded company?

AdBrite is a funded company, having raised a total of $35M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 01, 2004.

When was the latest funding round of AdBrite?

AdBrite's latest funding was a $***** Series C round on Nov 29, 2007, with participation from 2 investors. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.54B in funding in 2026 to date.

Where does AdBrite rank among its competitors?

AdBrite ranks 21st amongst 197 active competitors, of which 14 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was NYiax, which secured $200K in Jan, 2025.

Who are the top competitors of AdBrite?

AdBrite's top competitors include Criteo, 33Across and Rubicon Project. Among them, NYiax secured the most recent funding round in January, 2025.

AdBrite - 2026 Company Profile, Team, Funding & Competitors

AdBrite is an acqui-hired company based in San Francisco (United States), founded in 2003 by Philip J Kaplan. It operates as an Independent online ad exchange. AdBrite has raised $35M in funding. The company has 197 active competitors, including 14 funded and 26 that have exited. Its top competitors include companies like Criteo, 33Across and Rubicon Project.

Company Details

AdBrite which spun out of FC, was an independent advertising exchange till it got shutdown in 2013. The Self-serve ad-buying company SiteScout announced in 2013 that it has acquired “certain intellectual property assets” that were developed by adBrite. The company currently sells display inventory made available through one of the existing supplier integrations of Sitescout. Adbrite won 2011 Stevie Award.

Website: adbrite.com
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Key Metrics

Founded Year

2003

Location

San Francisco, United States

Stage

Acqui-Hired

Total Funding

$35M in 3 rounds

Latest Funding Round

Series C, Nov 29, 2007, $*****

Investors

Sequoia Capital & 3 more

Ranked

21^st among 197 active competitors

Employee Count

16 as on Nov 21, 2025

Similar Companies

Criteo & 290 more

View AdBrite's full profile

AdBrite is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ADBRITE CIN: 20-1279597 , United States, Active	Sep 04, 2014	-	-	-

AdBrite has raised a total funding of $35M over 3 rounds. Its first funding round was on Sep 01, 2004. Its latest funding round was a Series C round on Nov 29, 2007 for $*****. 2 investors participated in its latest round. AdBrite has 4 institutional investors.

Here is the list of recent funding rounds of AdBrite:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 29, 2007	9868682	Series C	6677451	1054868	6316387	1763106
Feb 01, 2006	7763728	Series B	9862364	7045743	6642275	Sequoia Capital & 1 more
Sep 01, 2004	7670035	Series A	9224853	5347158	7767430	Sequoia Capital

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View details of AdBrite's funding rounds and investors

The founders of AdBrite is Philip J Kaplan.

Here are the details of AdBrite's key team members:

Philip J Kaplan: Co-Founder & Chairman of AdBrite and founder of 5 other companies, including Fandalism, Faqme and fuckedcompany.com. They are also an angel investor in 1 startup.

View details of AdBrite's Founder profiles and Board Members

AdBrite's employee count trend

AdBrite has 16 employees as of Nov 25. Here is AdBrite's employee count trend over the years:

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Top competitors of AdBrite include Criteo, 33Across and Rubicon Project. Here is the list of Top 10 competitors of AdBrite, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Criteo 2005, Paris (France), Public	Provider of commerce media platform connecting marketers and media owners	$60M	Index Ventures, Bessemer Venture Partners ... & 11 others	75/100
2nd	33Across 2007, New York City (United States), Series C	Publisher monetization and revenue platform	$25.7M	First Round Capital, QED Investors & 10 others	62/100
3rd	Rubicon Project 2007, Los Angeles (United States), Public	Provides a platform for buying and selling ad inventory	$60M	Peacock Equity, Clearstone Venture Partners ... & 19 others	61/100
4th	DoubleClick By Google 1996, New York City (United States), Acquired	Integrated advertising and analytics platform for deeper customer insights and better results	-	O'Connor Ventures, Hellman & Friedman & 7 others	58/100
5th	Sharethrough 2008, Montreal (Canada), Acquired	Provider of omnichannel advertising exchange platform, enhancing ad experience and performance	$61M	Floodgate, North Bridge Venture Partners ... & 12 others	57/100
6th	NYiax 2016, New York City (United States), Acquired	Platform offering ad exchange software	$24.3M	WestPark Capital, Alpha Sigma Capital & 1 others	52/100
7th	Geniee 2010, Shinjuku City (Japan), Public	Offers SSP and ad exchange	$1.98M	SoftBank Group, YJ Capital & 7 others	49/100
8th	Adslot 1975, South Melbourne (Australia), Public	Provider of platform for direct digital media trading and workflow automation	$300K	-	45/100
9th	BrightRoll 2006, San Francisco (United States), Acquired	Trusted guide providing best-in-class services and solutions for growth	$50.2M	Adams Street Partners, True Ventures & 21 others	45/100
10th	Xandr 2018, New York City (United States), Acquired	Platform offering TV ad exchange software	-	-	45/100
21st	AdBrite 2003, San Francisco (United States), Acqui-Hired	Independent online ad exchange	$35M	Sequoia Capital, Artis Ventures & 2 others	38/100