When was Adentro founded?

Adentro was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Adentro located?

Adentro is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does Adentro have?

As of Jun 30, 2026, the latest employee count at Adentro is 123.

Is Adentro a funded company?

Adentro is a funded company, having raised a total of $107M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 01, 2013.

When was the latest funding round of Adentro?

Adentro's latest funding was a $***** Series C round on Nov 01, 2023, with participation from 0 investor. Its primary sector is In Store Retail Tech. In United States, the In Store Retail Tech sector has seen $375M in funding in 2026 to date.

Where does Adentro rank among its competitors?

Adentro ranks 24th amongst 2149 active competitors, of which 218 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Bluecore, which secured $24.9M in Oct, 2024.

Who are the top competitors of Adentro?

Adentro's top competitors include Atlassian, monday.com and Asana. Among them, Bluecore secured the most recent funding round in October, 2024.

Adentro - 2026 Company Profile, Team, Funding & Competitors

Company Details

Cloud based platform offering software for WiFi marketing. The platform enables members to use WiFi networks to improve customer engagement, increase online visibility and collect relevant information about the visitors. It allows members to understand the customers to improve marketing strategies, analyze the activities of customers, and more. It caters to various industries retail, food and beverage, entertainment, and more.

Website: adentro.com
Social
Email ID: *****@adentro.com
Phone Number: +1 **********
Registered Address: San Francisco, California

Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Series C

Total Funding

$107M in 6 rounds

Latest Funding Round

Series C, Nov 01, 2023, $*****

Investors

First Round Capital & 17 more

Ranked

24^th among 2149 active competitors

Employee Count

123 as on Jun 30, 2026

Similar Companies

Bluecore & 695 more

View Adentro's full profile

Adentro is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ZENREACH, INC. CIN: 454101834 , United States, Active	Dec 31, 2011	-	62 (As on Dec 31, 2019)	-

Adentro has raised a total funding of $107M over 6 rounds. Its first funding round was on Jul 01, 2013. Adentro has 16 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Adentro:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 01, 2023	6327994	Series C	8494955	6835005	4635209	9884572
Aug 09, 2018	2877054	Series C	2642522	7356855	1761442	9494597
Mar 08, 2017	1607362	Series C	7913900	6118609	8VC & 4 more	Founders Fund & 2 more

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View details of Adentro's funding rounds and investors

Here are the details of Adentro's key team members:

Benjamin Matlin: CEO of Adentro.
Contact Info: 1 email address

Adentro's Board of Directors

Adentro's board has 10 active members. Jack Abraham, Joe Lonsdale, Peter Thiel, Nat Turner, Napoleon Ta, Alex Kolicich, Greg Murphy, Benjamin Matlin, Justin Jow and Healy Cypher are independent board members.

Here is the list of Adentro's board of directors:

Name	Type	Representing	Status	Duration
Jack Abraham	Independent board member	-	Current	9y 3m
zmd{zkn	Independent board member	-	Current	5y 1m
{xdniam	Independent board member	-	Current	8y 8m
zkqnxmv	Independent board member	-	Current	4y 4m
xqfqr{w	Independent board member	-	Current	4y 3m
afvubvo	Independent board member	-	Current	7y 9m
ljzwt{q	Independent board member	-	Current	1y 6m
idgnnun	Independent board member	-	Current	9y 5m
mqv{zsd	Independent board member	-	Current	2y 6m
pdtauxx	Independent board member	-	Current	7y 6m

View details of Adentro's Founder profiles and Board Members

Adentro's employee count trend

Adentro has 123 employees as of Jun 26. Here is Adentro's employee count trend over the years:

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Top competitors of Adentro include Atlassian, monday.com and Asana. Here is the list of Top 10 competitors of Adentro, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Atlassian 2002, Sydney (Australia), Public	Developer of collaboration software and tools for various professional teams	$210M	T. Rowe Price, Accel & 5 others	86/100
2nd	monday.com 2012, Tel Aviv (Israel), Public	Cloud-based platform offering suite solutions for project management	$235M	Genesis Partners, Entree Capital & 19 others	82/100
3rd	Asana 2008, San Francisco (United States), Public	Cloud-based platform offering project management software	$453M	Generation Investment Management, Founders Fund ... & 30 others	79/100
4th	Clickup 2016, Palo Alto (United States), Series C	Developer of a platform providing project management and team collaboration	$535M	Georgian, Tiger Global Management & 7 others	78/100
5th	Coda 2014, San Francisco (United States), Acquired	Document Collaboration Tool	$240M	Kleiner Perkins, New Enterprise Associates ... & 25 others	76/100
6th	Zoho 1996, Chennai (India), Unfunded	Provider of cloud-based business software suite for diverse operational requirements	-	-	76/100
7th	Webex 1995, San Jose (United States), Acquired	Provider of solutions for virtual meetings and training sessions	$25M	New Enterprise Associates, Summit Partners ... & 5 others	74/100
8th	Bluecore 2013, New York City (United States), Acquired	Provider of automated personalized trigger-based email marketing	$263M	Georgian, Norwest & 12 others	73/100
9th	Symphony 2014, New York City (United States), Series E	Compliance management solutions for financial institutions	$461M	Societe Generale, Bpifrance & 38 others	72/100
10th	Upland 2010, Austin (United States), Acquired	Provider of cloud software for marketing, sales, IT, and knowledge management	$31.4M	Activant Capital, Elsewhere Partners & 11 others	69/100
24th	Adentro 2012, San Francisco (United States), Series C	Cloud based platform offering software for WiFi marketing	$107M	Maverick Ventures, DHVC & 16 others	62/100