When was Bluecore founded?

Bluecore was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Bluecore located?

Bluecore is headquartered in New York City, United States.

How many employees does Bluecore have?

As of Aug 31, 2026, the latest employee count at Bluecore is 355.

Is Bluecore a funded company?

Bluecore is a funded company, having raised a total of $263M across 8 funding rounds to date. The company's 1st funding round was a $118K Seed round, raised on Apr 02, 2013.

How much is Bluecore worth?

The last known valuation of Bluecore was $1B as of Dec 31, 2024.

When was the latest funding round of Bluecore?

Bluecore's latest funding was a $24.9M Series E round on Oct 29, 2024, with participation from 0 investor.

Is Bluecore a E-Commerce Enablers company?

The primary sectors of Bluecore are E-Commerce Enablers and MarketingTech.

Where does Bluecore rank among its competitors?

Bluecore ranks 10th amongst 4096 active competitors, of which 417 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Bluecore, which secured $24.9M in Oct, 2024.

Who are the top competitors of Bluecore?

Bluecore's top competitors include Atlassian, monday.com and Klaviyo. Among them, Bluecore secured the most recent funding round in October, 2024.

Bluecore - 2026 Company Profile, Team, Funding & Competitors

Bluecore is an acquired company based in New York City (United States), founded in 2013 by Mahmoud Arram. It operates as a Provider of automated personalized trigger-based email marketing. Bluecore has raised $263M in funding from Georgian and Norwest, with last known valuation of $1B. The company has 4096 active competitors, including 417 funded and 296 that have exited. Its top competitors include companies like Atlassian, monday.com and Klaviyo.

Sectors and market segments that Bluecore operate in

Bluecore serves in the Retail market segments.The primary business model of Bluecore is:

Retail > E-Commerce Enablers > ***** **** > ***** ******

Company Details

Bluecore is a provider of automated personalized trigger-based email marketing. Its service allows marketing managers at e-commerce companies to send personalized triggered emails based on customer behavior. Bluecore directly integrates with e-commerce websites and automatically sends customers personalized and relevant email messages based on key signals, such as search terms, product browsing, and cart activities.

Website: www.bluecore.com
Social
Email ID: *****@bluecore.com
Phone Number: +1 **********

Key Metrics

Founded Year

2013

Location

New York City, United States

Stage

Acquired

Total Funding

$263M in 8 rounds

Latest Funding Round

Series E, Oct 29, 2024, $24.9M

Last Known Valuation

$1B as on Dec 31, 2024

Investors

Georgian & 13 more

Ranked

10^th among 4096 active competitors

Employee Count

355 as on Aug 31, 2026

Investment & Acquisitions

Alby & 1 more

Similar Companies

Klaviyo & 776 more

Exit Details

Acquired by Insider One (May 13, 2026)

View Bluecore's full profile

Bluecore is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BLUECORE SOFTWARE PRIVATE LIMITED CIN: U72900UP2018PTC109185 , India, Active	Oct 12, 2018	₹10 - ₹50 Cr (As on Mar 31, 2025)	93 (As on Aug 31, 2025)
BLUECORE INC. CIN: 262541895 , United States, Active	Dec 31, 1999	-	2 (As on Dec 31, 2024)	-
BLUECORE, INC CIN: 462284224 , United States, Active	Dec 31, 1999	-	219 (As on Dec 31, 2024)	-

Bluecore got acquired by Insider One on May 13, 2026.

Click here to take a look at Bluecore's acquisition in detail

Bluecore has raised a total funding of $263M over 8 rounds. Its first funding round was on Apr 02, 2013. Bluecore has 14 institutional investors.

Here is the list of recent funding rounds of Bluecore:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 29, 2024	$24.9M	Series E	-	-	-	-
Aug 05, 2021	$125M	Series E	$1B	-	Georgian	FirstMark, SLW, Norwest
May 26, 2020	$50M	Series D	-	-	Georgian	FirstMark, Norwest

Access funding benchmarks and valuations. Sign up today!

View details of Bluecore's funding rounds and investors

The founders of Bluecore is Mahmoud Arram.

Here are the details of Bluecore's key team members:

Mahmoud Arram: Former Co-Founder of Bluecore and founder of 2 other companies, 28WINS and Bluecore. They serve on the board of 1 company.

Bluecore's Board of Directors

Bluecore's board has 14 active members. Amish Jani, Mahmoud Arram, Justin LaFayette, Robert Holland, Gavin Hewitt, Scott Beechuck, Scott Beechuk, Shivani Tejuja, Mary Kay Huse, Fayez Mohamood, Laura Cooper, Emily Deadwyler, Max Bennett and Karina Salenieks are independent board members.

Here is the list of Bluecore's board of directors:

Name	Type	Representing	Status	Duration
Amish Jani	Independent board member	-	Current	11y 11m
Mahmoud Arram	Independent board member	-	Current	13y 1m
Justin LaFayette	Independent board member	-	Current	10y 9m
Robert Holland	Independent board member	-	Current	8y 11m
Gavin Hewitt	Independent board member	-	Current	8y 11m
Scott Beechuck	Independent board member	-	Current	8y 11m
Scott Beechuk	Independent board member	-	Current	6y 3m
Shivani Tejuja	Independent board member	-	Current	1y 9m
Mary Kay Huse	Independent board member	-	Current	1y 9m
Fayez Mohamood	Independent board member	-	Current	13y 1m
Laura Cooper	Independent board member	-	Current	8y 11m
Emily Deadwyler	Independent board member	-	Current	8y 11m
Max Bennett	Independent board member	-	Current	8y 11m
Karina Salenieks	Independent board member	-	Current	8y 11m

View details of Bluecore's Founder profiles and Board Members

Bluecore's employee count trend

Bluecore has 355 employees as of Aug 26. Here is Bluecore's employee count trend over the years:

Uncover Bluecore's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Bluecore include Atlassian, monday.com and Klaviyo. Here is the list of Top 10 competitors of Bluecore, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Atlassian 2002, Sydney (Australia), Public	Developer of collaboration software and tools for various professional teams	$210M	T. Rowe Price, Accel & 5 others	86/100
2nd	monday.com 2012, Tel Aviv (Israel), Public	Cloud-based platform offering suite solutions for project management	$235M	Genesis Partners, Entree Capital & 19 others	83/100
3rd	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
4th	Asana 2008, San Francisco (United States), Public	Cloud-based platform offering project management software	$453M	Generation Investment Management, Benchmark ... & 30 others	79/100
5th	Clickup 2016, Palo Alto (United States), Series C	Developer of a platform providing project management and team collaboration	$535M	Georgian, Craft Ventures & 7 others	78/100
6th	Coda 2014, San Francisco (United States), Acquired	Document Collaboration Tool	$240M	Kleiner Perkins, Greylock Partners & 26 others	76/100
7th	Zoho 1996, Chennai (India), Unfunded	Provider of cloud-based business software suite for diverse operational requirements	-	-	76/100
8th	Symphony 2014, New York City (United States), Series E	Compliance management solutions for financial institutions	$461M	Lakestar, UBS & 38 others	76/100
9th	Webex 1995, San Jose (United States), Acquired	Provider of solutions for virtual meetings and training sessions	$25M	Summit Partners, Deutsche Telekom & 5 others	74/100
10th	Bluecore 2013, New York City (United States), Acquired	Provider of automated personalized trigger-based email marketing	$263M	Silver Lake, Georgian & 12 others	73/100