Admix - About the company
Admix is a late stage company based in London (United Kingdom), founded in 2017 by Samuel Huber. It operates as a Provider of in-game advertising solutions for virtual worlds and mobile games. Admix has raised $37M in funding. The company has 40 active competitors, including 10 funded and 8 that have exited. Its top competitors include companies like Super League, Anzu and StreamLayer.
Company Details
Provider of in-game advertising solutions for virtual worlds and mobile games. It uses a simple no-code SDK to enable rapid ad integration in mobile, AR, and virtual experiences, offering programmatic targeting of engaged players with viewability and rich user data measurement.
- Website
- admixplay.com
Key Metrics
Founded Year
2017
Location
London, United Kingdom
Stage
Late Stage
Total Funding
Investors
Ranked
12th among 40 active competitors
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Admix's funding and investors
Admix has raised a total funding of $37M. Admix has 6 institutional investors and 21 angel investors.
View details of Admix's funding rounds and investors
Admix's founders and board of directors
Founder? Claim ProfileThe founders of Admix is Samuel Huber.
Here are the details of Admix's key team members:
- Samuel Huber: Founder & CEO of Admix and founder of 1 other company. They are also an angel investor in 1 startup.
View details of Admix's Founder profiles and Board Members
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Admix's Competitors and alternates
Top competitors of Admix include Super League, Anzu and StreamLayer. Here is the list of Top 10 competitors of Admix, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Super League 2014, Santa Monica (United States), Public | Provider of networks of games, monetization tools and content channels | $34.6M | 58/100 | |
2nd | Provider of in-game advertising solutions for advertisers and game developers | $83.5M | 55/100 | ||
3rd | StreamLayer 2018, Chicago (United States), Series A | Video content management and monetization solutions provider | $15.3M | 51/100 | |
4th | AdInMo 2017, Edinburgh (United Kingdom), Seed | In game advertising platform | $8.18M | 50/100 | |
5th | Mobivity 2007, Chandler (United States), Acquired | Marketing tool for multi-channel restaurants | - | 50/100 | |
6th | Provider of in-game advertising platform connecting brands with gaming audiences | $570K | 48/100 | ||
7th | GreedyGame Media 2013, Bengaluru (India), Seed | Provider of all in one solutions for all app growth and app monetization requirement | $1.78M | 46/100 | |
8th | Frameplay 2018, San Francisco (United States), Series A | In-game advertising platform for advertisers | $8M | 45/100 | |
9th | Supponor 2006, London (United Kingdom), Acquired | Platform offering in game advertising solution | $36.8M | 44/100 | |
10th | Bidstack 2015, Shoreditch (United Kingdom), Series A | Platform offering in game advertising solution | $42.1M | 43/100 | |
12th | Admix 2017, London (United Kingdom), Late Stage | Provider of in-game advertising solutions for virtual worlds and mobile games | $37M | 39/100 |
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Admix's Investments and acquisitions
Admix has made no investments or acquisitions yet.
Reports related to Admix
Here is the latest report on Admix's sector:
News related to Admix
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Ocean Outdoor UK And Admix Join Forces To Take Brands Into The MetaverseAiThority•Dec 09, 2021•Admix, Ocean Outdoor
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London-based Admix raises €21.5 million Series B funding to monetize gaming worlds with in-playEU-Startups•Oct 26, 2021•Admix, Elefund, Force Over Mass, DIP Capital and 8 others
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Admix Strengthens In-play Leadership for the Americas with New VP Sales for US and LATAMMarTech Series•Aug 12, 2021•Admix, InMobi
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Admix Powering AR In-Play Ads in Reality Clash Mobile GameAiThority•May 18, 2021•Reality Gaming Group, Admix
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Integral Ad Science in partnership with in-game advertising platform AdmixAdNews•May 06, 2021•Integral Ad Science, Admix
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Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play AdMarTech Series•Feb 16, 2021•Admix
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