When was Adoreboard founded?

Adoreboard was founded in 2011 and raised its 1st funding round 8 years after it was founded.

Where is Adoreboard located?

Adoreboard is headquartered in Belfast, United Kingdom. It is registered at Belfast (United Kingdom).

Which legal entities is Adoreboard associated with?

Adoreboard is associated with ADOREBOARD LIMITED.

How many employees does Adoreboard have?

As of Sep 30, 2026, the latest employee count at Adoreboard is 15.

Is Adoreboard a funded company?

Adoreboard is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Nov 28, 2019.

When was the latest funding round of Adoreboard?

Adoreboard's latest funding was a $***** Seed round on Nov 28, 2019, with participation from 1 investor. Its primary sector is MarketingTech. In United Kingdom, the MarketingTech sector has seen $218M in funding in 2026 to date.

Where does Adoreboard rank among its competitors?

Adoreboard ranks 64th amongst 912 active competitors, of which 144 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Funnel, which secured $80M in Jan, 2026.

Who are the top competitors of Adoreboard?

Adoreboard's top competitors include EDO, Hypersonix and Optimove. Among them, Funnel secured the most recent funding round in January, 2026.

Adoreboard - 2026 Company Profile, Team, Funding, Competitors & Financials

Adoreboard is a public company based in Belfast (United Kingdom), founded in 2011 by Chris Johnston. It operates as a Consumer intelligence solution. Adoreboard has raised an undisclosed amount in funding from Halo Business Angel Network. The company has 912 active competitors, including 144 funded and 80 that have exited. Its top competitors include companies like EDO, Hypersonix and Optimove.

Company Details

Adoreboard is a marketing intelligence platform which helps brands to understand online customer emotion. It provides REST-based API to integrate with its core engine which uses emotional intelligent insights to detect the emotional profile: Adorescore, emotional indexes, emotions and emotional themes. The offered solution includes tools for customer experience, employee experience, competitive intelligence, SWOT analysis, brand empathy and consumer journey mapping. Clientele includes Wunderman, Analog Folk, McCann Health and others.

Website: adoreboard.com
Social
Registered Address: Belfast (United Kingdom)

Key Metrics

Founded Year

2011

Location

Belfast, United Kingdom

Stage

Public

Latest Funding Round

Seed, Nov 28, 2019, $*****

Investors

Halo Business Angel Network & 16 more

Ranked

64^th among 912 active competitors

Employee Count

15 as on Sep 30, 2026

Similar Companies

EDO & 1136 more

Exit Details

Public

View Adoreboard's full profile

Adoreboard is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
ADOREBOARD LIMITED CIN: NI609044 , United Kingdom, Active	Sep 14, 2011	-	13 (As on Mar 31, 2025)

Adoreboard has raised funding over 1 round. Its latest funding round was a Seed round on Nov 28, 2019 for $*****. 1 investor participated in its latest round. Adoreboard has 8 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Adoreboard:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 28, 2019	2688489	Seed	8483009	9235112	7870179	9275376

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View details of Adoreboard's funding rounds and investors

The founders of Adoreboard is Chris Johnston.

Here are the details of Adoreboard's key team members:

Chris Johnston: Founder & CEO of Adoreboard.

View details of Adoreboard's Founder profiles and Board Members

Adoreboard's employee count trend

Adoreboard has 15 employees as of Sep 26. Here is Adoreboard's employee count trend over the years:

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Top competitors of Adoreboard include EDO, Hypersonix and Optimove. Here is the list of Top 10 competitors of Adoreboard, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, WGI Group & 6 others	68/100
2nd	Hypersonix 2018, San Francisco (United States), Series B	Provider AI-powered analytics platform for consumer commerce	$50M	B Capital, Intel Capital & 8 others	66/100
3rd	Optimove 2009, Tel Aviv (Israel), Series B	Predictive customer engagement platform for businesses	$95M	Summit Partners, Israel Growth Partners & 4 others	66/100
4th	ODAIA 2018, Toronto (Canada), Series B	Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams	$44.5M	Threshold, Monograph & 19 others	64/100
5th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Warburg Pincus & 3 others	64/100
6th	Voyantis 2020, San Francisco (United States), Series A	Artificial intelligence based platform for predictive analytics	$60M	Target Global, Operator Partners & 14 others	63/100
7th	Agillic 1999, Copenhagen (Denmark), Public	Provider of a marketing automation platform enabling personalised customer communication	$18.2M	Amadeus Capital, Bankinvest & 8 others	63/100
8th	Bedrock Analytics 2013, San Francisco (United States), Series A	Provider of a data analytics and AI platform for CPGs	$12.2M	Cervin, Illuminate Ventures & 1 others	63/100
9th	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Fjarde AP-fonden, F-Prime Capital & 10 others	61/100
10th	Haus 2021, San Francisco (United States), Series B	Developer of software for measuring marketing incrementality and advertising performance	$55.3M	01 Advisors, Insight Partners & 8 others	60/100
64th	Adoreboard 2011, Belfast (United Kingdom), Public	Consumer intelligence solution	-	Qubis, Halo Business Angel Network & 15 others	45/100