W - About the company
W is a series A company based in Sacramento (United States), founded in 2023 by Jake Paul, Geoffrey Woo and Woodie Hillyard. It operates as a Manufactures and markets vitamin-infused deodorants, body sprays, and body washes with a focus on providing effective and natural personal care products. W has raised $14M in funding from Anti Fund and Shrug Capital. The company has 582 active competitors, including 23 funded and 18 that have exited. Its top competitors include companies like Glossier, Sugar Cosmetics and Sol de Janeiro.
Company Details
W is a personal care brand that offers a range of men's deodorants, body sprays, and body washes infused with vitamins for a healthier and more effective alternative to traditional products. The company is focused on providing high-quality, unique scents and formulas to its customers. With a strong online presence, W is committed to building a community around its products and engaging with customers through text-based communication.
- Website
- getw.com
- Email ID
- *****@getw.com
Key Metrics
Founded Year
2023
Location
Sacramento, United States
Stage
Series A
Total Funding
$14M in 1 round
Latest Funding Round
Ranked
9th among 582 active competitors
Employee Count
121 as on Jul 31, 2026
Sign up to download W's company profile
W's funding and investors
W has raised a total funding of $14M over 1 round. Its latest funding round was a Series A round on Jul 23, 2024 for $*****. 12 investors participated in its latest round. W has 9 institutional investors and 5 angel investors.
Here is the list of recent funding rounds of W:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 23, 2024 | 8363378 | Series A | 1301976 | 5024607 | 5992743 | 8524804 |
Access funding benchmarks and valuations. Sign up today!View details of W's funding rounds and investors
W's founders and board of directors
Founder? Claim ProfileHere are the details of W's key team members:
- Jake Paul: Co-Founder of W and founder of 1 other company. Contact Info: 2 email addresses
- Geoffrey Woo: Co-Founder of W and founder of 1 other company.
- Woodie Hillyard: CEO & Co-Founder of W.
View details of W's Founder profiles and Board Members
W's employee count trend
W has 121 employees as of Jul 26. Here is W's employee count trend over the years:
Uncover W's growth story! Sign up today!
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
W's Competitors and alternates
Top competitors of W include Glossier, Sugar Cosmetics and Sol de Janeiro. Here is the list of Top 10 competitors of W, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Glossier 2005, New York City (United States), Series E | Internet first brand offering multicategory beauty products | $266M | 69/100 | |
2nd | Sugar Cosmetics 2012, Mumbai (India), Series D | Platform offering cosmetic and personal care products | $96.3M | 62/100 | |
3rd |  Sol de Janeiro 2015, New York City (United States), Acquired | Brand of body care products | $14.6M | - | 61/100 |
4th | Julep 2007, Seattle (United States), Acquired | Fuss-free beauty brand offering easy-to-use makeup and skincare products | $65.7M | 58/100 | |
5th | Curology 2014, San Diego (United States), Series B | Provider of customized prescription skincare and hair treatments | $19.2M | 56/100 | |
6th | Drunk Elephant 2012, Houston (United States), Acquired | Manufacturer of skincare, haircare, and body care products | $8.33M | 55/100 | |
7th |  California Naturals 2023, Los Angeles (United States), Series B | Online brand offering natural hair and body care products | $40M | 53/100 | |
8th | Augustinus Bader 2017, New York City (United States), Series B | Internet first brand offering multi-category beauty products | $25M | 52/100 | |
9th | W 2023, Sacramento (United States), Series A | Manufactures and markets vitamin-infused deodorants, body sprays, and body washes with a focus on providing effective and natural personal care products | $14M | 51/100 | |
10th | LimeLight by Alcone 2004, New York City (United States), Acquired | Brand of beauty and personal care products | $27.3M | 51/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on W's competitors? Click here to see the top ones
W's Investments and acquisitions
W has made no investments or acquisitions yet.
Reports related to W
Here is the latest report on W's sector:
News related to W
Media has covered W for 1 event in last 1 year, It was about partnerships.
•
•
•
Jake Paul’s W Brand Raises $11 Million to Compete With Axe, Old SpiceThe Wall Street Journal•Jul 23, 2024•WWD, Shrug Capital, Range Group, 305 Ventures and 7 others
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQs about W
Explore our recently published companies
- Stoneecology - Unfunded company
- Ktconsulting Services - Unfunded company
- Rakengineers - Unfunded company
- Ginkgoarboriculture - Unfunded company
- Qvet - 2016 founded, Unfunded company
- eLearning Solutions Lab - Philippines based, 2026 founded, Unfunded company
