When was Apptimize founded?

Apptimize was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Apptimize located?

Apptimize is headquartered in Mountain View, United States. It is registered at San Francisco, California.

How many employees does Apptimize have?

As of Jul 31, 2026, the latest employee count at Apptimize is 8.

Is Apptimize a funded company?

Apptimize is a funded company, having raised a total of $18.6M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 20, 2013.

When was the latest funding round of Apptimize?

Apptimize's latest funding was a $***** Series B round on Aug 05, 2016, with participation from 5 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $3.08B in funding in 2026 to date.

Where does Apptimize rank among its competitors?

Apptimize ranks 23rd amongst 407 active competitors, of which 65 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Wingify, which secured $150M in Mar, 2026.

Who are the top competitors of Apptimize?

Apptimize's top competitors include User Testing, Wingify and Statsig. Among them, Wingify secured the most recent funding round in March, 2026.

Apptimize - 2026 Company Profile, Team, Funding & Competitors

Apptimize is an acquired company based in Mountain View (United States), founded in 2013 by Nancy Hua and Jeremy Orlow. It operates as an AI-powered customer experience platform for personalized, cross-channel engagement. Apptimize has raised $18.6M in funding from investors like Y Combinator, Andreessen Horowitz and USVP. The company has 407 active competitors, including 65 funded and 41 that have exited. Its top competitors include companies like User Testing, Wingify and Statsig.

Company Details

AI-powered customer experience platform for personalized, cross-channel engagement. It empowers businesses to orchestrate customer journeys, personalize experiences, and optimize conversions across various channels. The platform offers features like audience segmentation, experimentation, data collection, and AI-driven insights to enhance customer engagement. It enables building no-code experiences, hyper-personalizing interactions, and boosting customer acquisition through app store optimization. Channels supported include push notifications, mobile app, SMS, email, web, and mobile wallet solutions. The platform caters to industries like travel, media, sports, finance, retail, and telecom. It provides resources like content library, blog, podcast, documentation, and support. It is a SaaS platform that offers pricing plans, login access, and demo options. It leverages AI, predictive analytics, and real-time data to drive customer loyalty and growth. The platform focuses on cross-channel orchestration, unified experiences, and personalized journeys.

Website: apptimize.com
Social
Registered Address: San Francisco, California

Key Metrics

Founded Year

2013

Location

Mountain View, United States

Stage

Acquired

Total Funding

$18.6M in 4 rounds

Latest Funding Round

Series B, Aug 05, 2016, $*****

Investors

Y Combinator & 20 more

Ranked

23^rd among 407 active competitors

Employee Count

8 as on Jul 31, 2026

Similar Companies

User Testing & 581 more

Exit Details

Acquired by Airship (Aug 27, 2019)

View Apptimize's full profile

Apptimize is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
APPTIMIZE, INC. CIN: 462326126 , United States, Active		-	1 (As on Dec 31, 2019)	-

Apptimize got acquired by Airship on Aug 27, 2019.

Click here to take a look at Apptimize's acquisition in detail

Apptimize has raised a total funding of $18.6M over 4 rounds. Its first funding round was on Aug 20, 2013. Its latest funding round was a Series B round on Aug 05, 2016 for $*****. 5 investors participated in its latest round. Apptimize has 19 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Apptimize:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 05, 2016	8556201	Series B	4446238	9653250	2787225	5750488
Feb 17, 2015	5606174	Series A	1544804	6759874	3799589	2780053
Jan 22, 2014	2243346	Seed	4153807	7782516	Y Combinator & 7 more	Jotter & 1 more

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View details of Apptimize's funding rounds and investors

The founders of Apptimize are Nancy Hua and Jeremy Orlow.

Here are the details of Apptimize's key team members:

Nancy Hua: Co-Founder and CEO of Apptimize.
Jeremy Orlow: CTO and Co-founder of Apptimize.

View details of Apptimize's Founder profiles and Board Members

Apptimize's employee count trend

Apptimize has 8 employees as of Jul 26. Here is Apptimize's employee count trend over the years:

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Top competitors of Apptimize include User Testing, Wingify and Statsig. Here is the list of Top 10 competitors of Apptimize, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	81/100
2nd	Wingify 2009, Delhi (India), Acquired	Provider of software products for digital experience management	$150M	Everstone Capital, Pmark Capital Advisory ... & 12 others	71/100
3rd	Statsig 2021, Kirkland (United States), Acquired	Cloud based AB testing and feature management platform	$153M	Sequoia Capital, Iconiq Capital & 11 others	71/100
4th	AB Tasty 2009, New York City (United States), Acquired	AB Testing based content optimization solution	$64M	Kima Ventures, Korelya Capital & 8 others	69/100
5th	PostHog 2020, San Francisco (United States), Series E	Cloud based product analytics tools	$194M	Peak XV Partners, Y Combinator & 13 others	68/100
6th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
7th	Panaya 2006, Hackensack (United States), Acquired	SaaS for ERP change analytics and enterprise change testing	$59M	Benchmark, Kreos Capital & 6 others	66/100
8th	Mixpanel 2009, San Francisco (United States), Series C	Provides product analytics software for product teams	$277M	Andreessen Horowitz, Sequoia Capital & 9 others	65/100
9th	Outset 2022, San Francisco (United States), Series B	Platform offering AI enabled product lifecycle management solution	$51.3M	Radical Ventures, 8VC & 10 others	62/100
10th	unitQ 2018, San Mateo (United States), Series B	Cloud and AI based user feedback analytics platform	$41M	Accel, Gradient Ventures & 6 others	60/100
23rd	Apptimize 2013, Mountain View (United States), Acquired	AI-powered customer experience platform for personalized, cross-channel engagement	$18.6M	Western Technology Investment, Glynn Capital ... & 19 others	49/100