Arata - About the company
Arata is a series A company based in Delhi (India), founded in 2017 by Dhruv Bhasin and Dhruv Madhok. It operates as an Internet-first brand of multi category beauty care products. Arata has raised $8.91M in funding from investors like DSG Consumer Partners, Unilever Ventures and Wellfound, with a current valuation of $*****. The company has 811 active competitors, including 53 funded and 14 that have exited. Its top competitors include companies like Innovist, Pilgrim and Traya.
Company Details
Internet-first brand of multi category beauty care products. Its catalog includes body wash, hair creams, shampoo, hair gel, lip balms, skincare products, and more. The company claims to offer natural, vegan, and cruelty-free beauty products.
- Website
- www.arata.in/
- Social
- Email ID
- *****@arata.in
- Phone Number
- +91 **********
- Registered Address
- D-1, (Basement, First Floor ,Second Floor) Local Shopping Centre, Soami Nagar, New Delhi -110017, Malviya Nagar (South Delhi), South Delhi, New Delhi, Delhi, India, 110017
Key Metrics
Founded Year
2017
Location
Delhi, India
Stage
Series A
Total Funding
$8.91M in 7 rounds
Latest Funding Round
Post Money Valuation
$***** as on Dec 20, 2024
Investors
Ranked
9th among 811 active competitors
Annual Revenue
₹50 - ₹100 Cr as on Mar 31, 2025
Employee Count
89 as on Jul 31, 2025
Similar Companies
Legal entities associated with Arata
Arata is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SLICK ORGANICS PRIVATE LIMITED CIN: U36999DL2017PTC310502 , India, Active | Jan 13, 2017 | ₹50 - ₹100 Cr (As on Mar 31, 2025) | 93 (As on May 01, 2026) |
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Arata's funding and investors
Arata has raised a total funding of $8.91M over 7 rounds. Its first funding round was on Jan 09, 2019. Its latest funding round was a Series A round on Sep 03, 2024 for $*****. 6 investors participated in its latest round. Arata has 14 institutional investors and 29 angel investors.
Here is the list of recent funding rounds of Arata:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 03, 2024 | 9031671 | Series A | 5555870 | 4442305 | 8014803 | 7157682 |
Feb 06, 2024 | 2189227 | Angel | 7076753 | 3838536 | 5122453 | |
Feb 05, 2024 | 3804194 | Angel | 6435140 | 8842192 | 8314272 |
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Arata's founders and board of directors
Founder? Claim ProfileThe founders of Arata are Dhruv Bhasin and Dhruv Madhok.
Here are the details of Arata's key team members:
- Dhruv Bhasin: Co-Founder of Arata. They are also an angel investor in 4 startups and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Dhruv Madhok: Co-Founder & Director of Arata. They are also an angel investor in 1 startup and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
Arata's Board of Directors
Arata's board has 2 active members. Dhruv Bhasin and Dhruv Madhok are part of team.Here is the list of Arata's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 9y 8m | |
Team | - | Current | 9y 8m |
View details of Arata's Founder profiles and Board Members
Arata's employee count trend
Arata has 89 employees as of Jul 25. The total employee count is 16.0% more than what it was in Jul 24. Here is Arata's employee count trend over the years:
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Arata's Competitors and alternates
Top competitors of Arata include Innovist, Pilgrim and Traya. Here is the list of Top 10 competitors of Arata, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Retailer of personal care products for hair skin and sun | $19.2M | 78/100 | ||
2nd | Online brand offering multi-category natural beauty care products | $50M | 76/100 | ||
3rd | Provider of science-backed hair growth solutions combining ayurveda and modern medicine | $18.7M | 75/100 | ||
4th | Retailer of caffeinated skin and hair care products | $48.4M | 74/100 | ||
5th | Honasa Consumer 2016, Gurugram (India), Public | Retailer of beauty and personal care products with digital presence | $126M | 73/100 | |
6th |  Moxie Beauty 2022, Delhi (India), Series A | Internet first brand offering hair care products including shampoos conditioners and treatments | $18.9M | 73/100 | |
7th | Be Bodywise 2021, Mumbai (India), Funding Raised | Online brand offering multi-category beauty, health, and wellness products | - | 69/100 | |
8th |  The Good Glamm Group 2015, Delhi (India), Deadpooled | Brand of beauty and personal care products | $352M | 66/100 | |
9th | Internet-first brand of multi category beauty care products | $8.91M | 66/100 | ||
10th | Platform for beauty and personal care products | - | - | 65/100 |
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Arata's Latest cap tables and shareholding
Founders own 30.78%, Funds (largest shareholder) own 31.87%, Enterprises own 13.05% and Angels own 16.75%. The net worth of Arata's founders is INR 60Cr as of Dec 20, 2024.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 30.78% | 60Cr | 7192499 | 8861484 | 8688813 | 6631875 |
1570334 | 4344568 | 7661333 | 4637571 | 4578306 | 4367450 | |
9952698 | 4388858 | 5140196 | 6275548 | 7288118 | 8195845 | |
Fund | 31.87% | 62.1Cr | 3293755 | 1385521 | 4834158 | 1030634 |
4059962 | 9007879 | 9628576 | 7813651 | 6688915 | 2679466 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Enterprise | 13.05% | 25.4Cr | 3875100 | 1805062 | 3775112 | 5610865 |
Angel | 16.75% | 32.7Cr | 2892225 | 6227226 | 1169682 | 9238296 |
6928 | 8055 | 2033 | 5453 | 2173 | 5973 | |
5841 | 9634 | 7739 | 7947 | 4320 | 9764 | |
0 | 0 | 0 | 0 | 0 | 0 | |
ESOP Pool | 5.35% | 10.4Cr | 51386 | 23289 | 15988 | 65245 |
Other Investors | 2.21% | 4.3Cr | 55 | 94 | 11 | 53 |
Total | 100.00% | 195Cr | 3985104 | 5307491 | 4779089 | 9715707 |
To unlock detailed Cap Table of Arata Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Arata's Shareholding
Arata's Investments and acquisitions
Arata has made no investments or acquisitions yet.
Reports related to Arata
Here is the latest report on Arata's sector:
News related to Arata
Media has covered Arata for 1 event in last 1 year, It was about company updates.
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Indian hair care startup raises $4m series ABEAMSTART•Dec 21, 2024•Arata, Unilever Ventures, BOLD, Skywalker Investment Advisors and 2 others
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Personal care brand Arata gets Rs 7 crore fundingFashion Network•Nov 19, 2020•Arata, DSG Consumer Partners
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Personal care brand Arata raises $1M in pre-Series A roundYourStory•Nov 18, 2020•Arata, DSG Consumer Partners
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DSG Consumer invests in personal care start-up Arata Zero ChemicalsMint•Jan 16, 2019•Arata, Drums Foods, Verlinvest, Danone Manifesto Ventures and 5 others
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