When was Attention founded?

Attention was founded in 2021 and raised its 1st funding round 3 years after it was founded.

Where is Attention located?

Attention is headquartered in New York City, United States.

Who is the current CEO of Attention?

Anis Bennaceur of Attention. They have also founded 1 company.

How many employees does Attention have?

As of Aug 31, 2026, the latest employee count at Attention is 99.

Is Attention a funded company?

Attention is a funded company, having raised a total of $44M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 24, 2024.

When was the latest funding round of Attention?

Attention's latest funding was a $***** Series B round on Mar 31, 2026, with participation from 4 investors. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $820M in funding in 2026 to date.

Where does Attention rank among its competitors?

Attention ranks 2nd amongst 168 active competitors, of which 18 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Trackersuite, which secured $634K in Jun, 2026.

Who are the top competitors of Attention?

Attention's top competitors include SalesLoft, Databook and Lace. Among them, Trackersuite secured the most recent funding round in June, 2026.

Attention - 2026 Company Profile, Team, Funding & Competitors

Attention is a series B company based in New York City (United States), founded in 2021 by Matthias Wickenburg and Anis Bennaceur. It operates as a Developer of software automating sales workflows and customer conversation analysis. Attention has raised $44M in funding from RTP Global and Alven. The company has 168 active competitors, including 18 funded and 7 that have exited. Its top competitors include companies like SalesLoft, Databook and Lace.

Company Details

Developer of software automating sales workflows and customer conversation analysis. This platform records, transcribes, and summarizes business meetings to extract actionable insights. It integrates with customer relationship management systems to update data automatically and generate follow-up communications. The software provides tools for evaluating sales performance through automated scorecards based on established methodologies. It captures and organizes information from interactions to assist in pipeline management and forecasting.

Website: www.attention.com/
Social
Email ID: *****@attention.tech

Key Metrics

Founded Year

2021

Location

New York City, United States

Stage

Series B

Total Funding

$44M in 2 rounds

Latest Funding Round

Series B, Mar 31, 2026, $*****

Investors

RTP Global & 8 more

Ranked

2^nd among 168 active competitors

Employee Count

99 as on Aug 31, 2026

Similar Companies

SalesLoft & 221 more

View Attention's full profile

Attention has raised a total funding of $44M over 2 rounds. Its first funding round was on Oct 24, 2024. Its latest funding round was a Series B round on Mar 31, 2026 for $*****. 4 investors participated in its latest round. Attention has 7 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Attention:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 31, 2026	4113731	Series B	3004352	8062878	7610933	3000737
Oct 24, 2024	7812359	Series A	5323578	8492096	Alven	Eniac Ventures & 4 more

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View details of Attention's funding rounds and investors

The founders of Attention are Matthias Wickenburg and Anis Bennaceur. Anis Bennaceur is the CEO of Attention.

Here are the details of Attention's key team members:

Matthias Wickenburg: Co-Founder & CTO of Attention and founder of 1 other company.
Contact Info: 2 email addresses
Anis Bennaceur: Co-Founder & CEO of Attention and founder of 1 other company.
Contact Info: 2 email addresses

View details of Attention's Founder profiles and Board Members

Attention's employee count trend

Attention has 99 employees as of Aug 26. Here is Attention's employee count trend over the years:

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Top competitors of Attention include SalesLoft, Databook and Lace. Here is the list of Top 10 competitors of Attention, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SalesLoft 2011, Atlanta (United States), Acquired	Sales prospecting and engagement tool for enterprises	$246M	Emergence Capital, Insight Partners & 13 others	79/100
2nd	Attention 2021, New York City (United States), Series B	Developer of software automating sales workflows and customer conversation analysis	$44M	645 Ventures, Liquid 2 Ventures & 7 others	67/100
3rd	Databook 2017, Palo Alto (United States), Series B	AI based platform offering productivity tools for enterprises	$71.4M	Threshold, Bessemer Venture Partners & 7 others	62/100
4th	Lace 2017, Mountain View (United States), Seed	AI-powered sales call recording platform	$19M	Canvas Ventures, Bek Ventures & 5 others	50/100
5th	Crono 2022, London (United Kingdom), Seed	AI powered platform offering prospecting management tool	$539K	SFC Capital, Member Ventures & 21 others	48/100
6th	Dooly 2014, Vancouver (Canada), Series B	Cloud based reporting tool for sales representatives	$105M	Spark Capital, Addition & 31 others	47/100
7th	Cirrus Insight 2011, Irvine (United States), Acquired	AI-powered sales & CRM tools to boost productivity and revenue	$550K	Clovis Point Capital, Dot Capital	46/100
8th	Seva 2017, New York City (United States), Acquired	Cloud based platform for enterprise search	$2.52M	Avalon Ventures, Studio VC & 5 others	46/100
9th	Luru 2022, Bengaluru (India), Seed	Platform offering playbook solutions for sales teams	$1.4M	India Quotient, FalconX & 1 others	45/100
10th	Trackersuite Noida (India), Seed	Developer of a platform providing data analytics and business intelligence	$634K	Bestvantage Investments, Shubhan Ventures ... & 1 others	44/100