When was Lace founded?

Lace was founded in 2017 and raised its 1st funding round 5 years after it was founded.

Where is Lace located?

Lace is headquartered in Mountain View, United States.

Is Lace a funded company?

Lace is a funded company, having raised a total of $19M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2022.

When was the latest funding round of Lace?

Lace's latest funding was a $***** Seed round on Apr 23, 2025, with participation from 6 investors. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $865M in funding in 2026 to date.

Where does Lace rank among its competitors?

Lace ranks 4th amongst 172 active competitors, of which 18 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Trackersuite, which secured $634K in Jun, 2026.

Who are the top competitors of Lace?

Lace's top competitors include SalesLoft, Attention and Databook. Among them, Trackersuite secured the most recent funding round in June, 2026.

Lace - 2026 Company Profile, Team, Funding & Competitors

Company Details

AI-powered sales call recording platform. It automates the process of recording sales calls and enables users to write follow-up emails. It enables users to ask questions about meetings and the AI generates answers about meetings. The platform provides sales call summaries, call snippets, notes, and more.

Key Metrics

Founded Year

2017

Location

Mountain View, United States

Stage

Seed

Total Funding

$19M in 2 rounds

Latest Funding Round

Seed, Apr 23, 2025, $*****

Investors

LAUNCHUB & 6 more

Ranked

4^th among 172 active competitors

Similar Companies

SalesLoft & 225 more

View Lace's full profile

Lace has raised a total funding of $19M over 2 rounds. Its first funding round was on 2022. Its latest funding round was a Seed round on Apr 23, 2025 for $*****. 6 investors participated in its latest round. Lace has 4 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Lace:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 23, 2025	6285994	Seed	6263922	8446886	5107202	8133998
2022	6200	Seed	2762	4351	LAUNCHUB & 1 more	7473

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View details of Lace's funding rounds and investors

The founders of Lace are Stanislav Stoyanov and Boris Valkov. Boris Valkov is the CEO of Lace.

Here are the details of Lace's key team members:

Stanislav Stoyanov: Co-Founder of Lace.
Boris Valkov: Co-Founder & CEO of Lace.
Contact Info: 1 email address

View details of Lace's Founder profiles and Board Members

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Top competitors of Lace include SalesLoft, Attention and Databook. Here is the list of Top 10 competitors of Lace, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SalesLoft 2011, Atlanta (United States), Acquired	Sales prospecting and engagement tool for enterprises	$246M	Emergence Capital, Insight Partners & 13 others	79/100
2nd	Attention 2021, New York City (United States), Series B	Developer of software automating sales workflows and customer conversation analysis	$44M	RTP Global, Alven & 7 others	67/100
3rd	Databook 2017, Palo Alto (United States), Series B	AI based platform offering productivity tools for enterprises	$71.4M	Threshold, Bessemer Venture Partners & 7 others	62/100
4th	Lace 2017, Mountain View (United States), Seed	AI-powered sales call recording platform	$19M	Canvas Ventures, Horizon & 5 others	50/100
5th	Crono 2022, London (United Kingdom), Seed	AI powered platform offering prospecting management tool	$539K	SFC Capital, Member Ventures & 21 others	48/100
6th	Dooly 2014, Vancouver (Canada), Series B	Cloud based reporting tool for sales representatives	$105M	Spark Capital, Addition & 31 others	47/100
7th	Cirrus Insight 2011, Irvine (United States), Acquired	AI-powered sales & CRM tools to boost productivity and revenue	$550K	Clovis Point Capital, Dot Capital	46/100
8th	Luru 2022, Bengaluru (India), Seed	Platform offering playbook solutions for sales teams	$1.4M	India Quotient, FalconX & 1 others	45/100
9th	Seva 2017, New York City (United States), Acquired	Cloud based platform for enterprise search	$2.52M	Avalon Ventures, Studio VC & 5 others	44/100
10th	Trackersuite Noida (India), Seed	Developer of a platform providing data analytics and business intelligence	$634K	Bestvantage Investments, Shubhan Ventures ... & 1 others	44/100