When was Luru founded?

Luru was founded in 2022 and raised its 1st funding round 1 year after it was founded.

Where is Luru located?

Luru is headquartered in Bengaluru, India. It is registered at A-203, BRIGADE LAKEFRONT, SEETARAMPALYA, EPIP ZONE HOODI, WHITEFIELD, Bangalore, BENGALURU, Karnataka, India, 560066.

Which legal entities is Luru associated with?

Luru is associated with DIAGONALSLASH TECHNOLOGIES PRIVATE LIMITED.

How many employees does Luru have?

As of Jul 31, 2026, the latest employee count at Luru is 11.

Is Luru a funded company?

Luru is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Mar 10, 2023.

When was the latest funding round of Luru?

Luru's latest funding was a $***** Seed round on Mar 10, 2023, with participation from 2 investors.

What is the annual revenue of Luru?

Annual revenue of Luru is less than ₹10 Cr as on Mar 31, 2025

Where does Luru rank among its competitors?

Luru ranks 9th amongst 163 active competitors, of which 18 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Attention, which secured $30M in Mar, 2026.

Who are the top competitors of Luru?

Luru's top competitors include SalesLoft, Attention and Databook. Among them, Attention secured the most recent funding round in March, 2026.

Luru - 2026 Company Profile, Team, Funding, Competitors & Financials

Luru is a seed company based in Bengaluru (India), founded in 2022 by Siddharth Ramesh, Karthikeyan Krishnamurthy and Ananda Kumar. It operates as a Platform offering playbook solutions for sales teams. Luru has raised $1.4M in funding from India Quotient. The company has 163 active competitors, including 18 funded and 7 that have exited. Its top competitors include companies like SalesLoft, Attention and Databook.

Company Details

Platform offering playbook solutions for sales teams. The platform enables salespeople to access and update CRM during sales meetings. It provides them with a note taker that can be integrated into CRM. It enables salespeople to create practical meeting playbooks for themselves and their teams. It enables integrations with Salesforce, HubSpot, Zoom, Pipedrive, and more.

Website: www.luru.app/
Social
Email ID: *****@luru.app
Registered Address: A-203, BRIGADE LAKEFRONT, SEETARAMPALYA, EPIP ZONE HOODI, WHITEFIELD, Bangalore, BENGALURU, Karnataka, India, 560066

Key Metrics

Founded Year

2022

Location

Bengaluru, India

Stage

Seed

Total Funding

$1.4M in 1 round

Latest Funding Round

Seed, Mar 10, 2023, $*****

Investors

India Quotient & 2 more

Ranked

9^th among 163 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Employee Count

11 as on Jul 31, 2026

Similar Companies

SalesLoft & 216 more

View Luru's full profile

Luru is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DIAGONALSLASH TECHNOLOGIES PRIVATE LIMITED CIN: U72900KA2022PTC158406 , India, Active	Feb 25, 2022	0 - ₹10 Cr (As on Mar 31, 2025)	-

Luru has raised a total funding of $1.4M over 1 round. Its latest funding round was a Seed round on Mar 10, 2023 for $*****. 2 investors participated in its latest round. Luru has 3 institutional investors.

Here is the list of recent funding rounds of Luru:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 10, 2023	3812580	Seed	8208832	4146483	9282157	1520530

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View details of Luru's funding rounds and investors

The founders of Luru are Siddharth Ramesh, Karthikeyan Krishnamurthy and Ananda Kumar.

Here are the details of Luru's key team members:

Siddharth Ramesh: Co-Founder of Luru and founder of 2 other companies, Exotel and Exotel. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Karthikeyan Krishnamurthy: Co-Founder of Luru. They serve on the board of 1 company.
Contact Info: 1 email address
Ananda Kumar: Co-Founder of Luru.
Contact Info: 1 email address

Luru's Board of Directors

Luru's board has 2 active members. Karthikeyan Krishnamurthy and Sanjeeth R are part of team.

Here is the list of Luru's board of directors:

Name	Type	Representing	Status	Duration
Karthikeyan Krishnamurthy	Team	-	Current	4y 5m
Sanjeeth R	Team	-	Current	4y 5m

View details of Luru's Founder profiles and Board Members

Luru's employee count trend

Luru has 11 employees as of Jul 26. Here is Luru's employee count trend over the years:

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Top competitors of Luru include SalesLoft, Attention and Databook. Here is the list of Top 10 competitors of Luru, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SalesLoft 2011, Atlanta (United States), Acquired	Sales prospecting and engagement tool for enterprises	$246M	Insight Partners, Emergence Capital & 13 others	79/100
2nd	Attention 2021, New York City (United States), Series B	Developer of software automating sales workflows and customer conversation analysis	$44M	RTP Global, Alven & 7 others	67/100
3rd	Databook 2017, Palo Alto (United States), Series B	AI based platform offering productivity tools for enterprises	$71.4M	Bessemer Venture Partners, Threshold & 7 others	62/100
4th	Lace 2017, Mountain View (United States), Seed	AI-powered sales call recording platform	$19M	Canvas Ventures, Bek Ventures & 5 others	50/100
5th	Crono 2022, London (United Kingdom), Seed	AI powered platform offering prospecting management tool	$539K	SFC Capital, Member Ventures & 21 others	48/100
6th	Dooly 2014, Vancouver (Canada), Series B	Cloud based reporting tool for sales representatives	$105M	Addition, Spark Capital & 31 others	47/100
7th	Cirrus Insight 2011, Irvine (United States), Acquired	AI-powered sales & CRM tools to boost productivity and revenue	$550K	Clovis Point Capital, Dot Capital	47/100
8th	Seva 2017, New York City (United States), Acquired	Cloud based platform for enterprise search	$2.52M	Avalon Ventures, Studio VC & 5 others	46/100
9th	Luru 2022, Bengaluru (India), Seed	Platform offering playbook solutions for sales teams	$1.4M	India Quotient, FalconX & 1 others	45/100
10th	Skydesk 2008, Chennai (India), Unfunded	Sales, task, and attendance management solution	-	-	42/100