Where is Aura located?

Aura is headquartered in Auckland, New Zealand.

Which legal entities is Aura associated with?

Aura is associated with AURA TECH LIMITED.

How many employees does Aura have?

As of Dec 31, 2024, the latest employee count at Aura is 1 - 10.

Is Aura a funded company?

Aura is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round.

When was the latest funding round of Aura?

Aura's latest funding was a $***** Seed round, with participation from 2 investors.

Where does Aura rank among its competitors?

Aura ranks 177th amongst 214 active competitors, of which 40 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was WafR, which secured $4M in Feb, 2026.

Who are the top competitors of Aura?

Aura's top competitors include Upside, Thanx and Quotient. Among them, WafR secured the most recent funding round in February, 2026.

Aura - 2026 Company Profile, Team, Funding & Competitors

Company Details

Customer experience management software with a white-label mobile app. As customers walk through the door, it automatically draws customer information from various sources and presents that to branch staff. Use reporting, insights, and communication to improve the relationship with customers. Relevant customer insights further help with conversion and create sales opportunities. It provides full membership program functionality from traditional points-based loyalty schemes all the way to behavior-based rewards and experiences.

Key Metrics

Founded Year

2013

Location

Auckland, New Zealand

Stage

Seed

Latest Funding Round

Seed, $*****

Investors

Sparkbox Venture Group & 2 more

Ranked

177^th among 214 active competitors

Employee Count

1 - 10 as on Dec 31, 2024

Similar Companies

Upside & 204 more

View Aura's full profile

Aura is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
AURA TECH LIMITED CIN: 6790234 , New Zealand, Active	Apr 10, 2018	-	-

Aura has raised funding over 1 round. Its latest funding round was a Seed round. 2 investors participated in its latest round. Aura has 3 institutional investors.

View details of Aura's funding rounds and investors

The founders of Aura is Victor Yuen.

Here are the details of Aura's key team members:

Victor Yuen: Co-Founder & CEO of Aura. They serve on the board of 1 company.

Aura's Board of Directors

Aura's board has 2 active members. Aaron Conder-o'brien is part of team and Eddie Hania is independent board member.

Here is the list of Aura's board of directors:

Name	Type	Representing	Status	Duration
Aaron Conder-o'brien	Team	-	Current	8y 3m
Eddie Hania	Independent board member	-	Current	8y 3m

View details of Aura's Founder profiles and Board Members

Aura's employee count trend

Aura has 1 - 10 employees as of Dec 24. Here is Aura's employee count trend over the years:

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Top competitors of Aura include Upside, Thanx and Quotient. Here is the list of Top 10 competitors of Aura, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Upside 2016, Washington, DC (United States), Series D	Provider of promotion management and cashback solutions to retailers	$250M	General Catalyst, Vista Equity Partners & 16 others	78/100
2nd	Thanx 2012, San Francisco (United States), Series C	Provider of loyalty management solution for offline stores	$23.1M	Sequoia Capital, Icon Ventures & 9 others	76/100
3rd	Quotient 1998, Cincinnati (United States), Acquired	Platform offering ad campaign management software	$250M	Marshall Wace, Triangle Peak Partners & 6 others	68/100
4th	Antavo 2011, London (United Kingdom), Series A	Loyalty and contest software for e-commerce and retail brands	$10M	Euroventures, Innovation Nest & 10 others	61/100
5th	AppCard 2011, New York City (United States), Series B	Personalized loyalty marketing platform for retail, grocery, and brands	$26.5M	PLDT, Mosaic Ventures & 4 others	61/100
6th	Shopkick 2009, Redwood City (United States), Acquired	Hyperlocal mobile-app platform offering rewards and shopping assistance to consumers	$20M	Greylock Partners, Archer Venture Capital ... & 5 others	58/100
7th	360insights 2009, Whitby (Canada), Series C	SaaS-based loyalty solution for sales channels	$47.7M	Leaders Fund, OMERS & 7 others	57/100
8th	PDI Technologies 1983, Alpharetta (United States), Late Stage	Provider of analytics software solutions for brands and retailers	-	Harvest Partners, Insight Partners & 3 others	57/100
9th	WafR 2019, Casablanca (Morocco), Seed	Platform offering loyalty solutions for offline businesses	$5.22M	Attijariwafa Ventures, LoftyInc Capital & 8 others	55/100
10th	Eagle Eye Solutions 2003, Guildford (United Kingdom), Public	Provider of an AI-powered platform for loyalty and personalized marketing	$1.93M	Herald Investment Management, William Currie Group	55/100
177th	Aura 2013, Auckland (New Zealand), Seed	Customer experience management software with a white-label mobile app	-	New Zealand Growth Capital Partners, Sparkbox Venture Group ... & 1 others	21/100