When was Bedrock founded?

Bedrock was founded in 1993 and raised its 1st funding round 23 years after it was founded.

Where is Bedrock located?

Bedrock is headquartered in Plano, United States. It is registered at Detroit, Michigan.

How many employees does Bedrock have?

As of May 31, 2026, the latest employee count at Bedrock is 68.

Is Bedrock a funded company?

Bedrock is a funded company, having raised a total of $111M across 2 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Apr 26, 2016.

How much is Bedrock worth?

The latest valuation of Bedrock is $***** as of Aug 07, 2024.

When was the latest funding round of Bedrock?

Bedrock's latest funding was a $***** Series C round on Dec 13, 2018, with participation from 0 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.6B in funding in 2026 to date.

Where does Bedrock rank among its competitors?

Bedrock ranks 8th amongst 154 active competitors, of which 11 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Rembrand, which secured $37.5M in Nov, 2025.

Who are the top competitors of Bedrock?

Bedrock's top competitors include OpenX, PubMatic and Magnite. Among them, Rembrand secured the most recent funding round in November, 2025.

Bedrock - 2026 Company Profile, Team, Funding & Competitors

Bedrock is a series C company based in Plano (United States), founded in 1993 by Tom Kartsotis, Ali Ali, Celina Hagen and Christian Bouvier. It operates as a Monetization platform for publishers. Bedrock has raised $111M in funding, with a current valuation of $*****. The company has 154 active competitors, including 11 funded and 34 that have exited. Its top competitors include companies like OpenX, PubMatic and Magnite.

Company Details

Bedrock is a monetization platform for building the next generation of ad-products. Bedrock empowers publishers to build, host and distribute their own ad-products. Publishers create ads on their site in text ad, image or a flash animation format. Publishers pass a set of keywords associated with that ad to Bedrock through APIs and advertisers bid on those keywords like search ads. Publishers drive clicks into Bedrock where advertisers bid on clicks at the keyword level on a cost-per-click basis. Advertisers focus exclusively on their downstream conversion and incentivize publishers to optimize ad-products.

Website: bedrock.com
Email ID: *****@bedrock.com
Phone Number: +1 **********
Registered Address: Detroit, Michigan

Key Metrics

Founded Year

1993

Location

Plano, United States

Stage

Series C

Total Funding

$111M in 2 rounds

Latest Funding Round

Series C, Dec 13, 2018, $*****

Post Money Valuation

$***** as on Aug 07, 2024

Investors

Revolution

Ranked

8^th among 154 active competitors

Employee Count

68 as on May 31, 2026

Investment & Acquisitions

Atmos & 2 more

Similar Companies

OpenX & 173 more

View Bedrock's full profile

Bedrock is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
BEDROCK MANUFACTURING COMPANY, LLC CIN: 470991428 , United States, Active	May 29, 2014	-	543 (As on Dec 31, 2024)	-

Bedrock has raised a total funding of $111M over 2 rounds. Its first funding round was on Apr 26, 2016. Bedrock has 1 institutional investor.

Here is the list of recent funding rounds of Bedrock:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 13, 2018	8535441	Series C	3940656	3808585	6598059	8151479
Apr 26, 2016	5969292	Conventional Debt	4237897	1125350	6285788	7578957

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View details of Bedrock's funding rounds and investors

The founders of Bedrock are Tom Kartsotis, Ali Ali, Celina Hagen and Christian Bouvier.

Here are the details of Bedrock's key team members:

Tom Kartsotis: Founder of Bedrock.
Contact Info: 1 email address
Ali Ali: Founder of Bedrock.
Celina Hagen: Co-Founder & CMO of Bedrock.
Christian Bouvier: Co-Founder of Bedrock.

View details of Bedrock's Founder profiles and Board Members

Bedrock's employee count trend

Bedrock has 68 employees as of May 26. Here is Bedrock's employee count trend over the years:

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Top competitors of Bedrock include OpenX, PubMatic and Magnite. Here is the list of Top 10 competitors of Bedrock, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	OpenX 2007, Pasadena (United States), Series E	Provider of programmatic advertising technology and supply side exchange platforms	$85M	Sapphire Ventures, DAG Ventures & 30 others	74/100
2nd	PubMatic 2006, Redwood City (United States), Public	Provider of a platform for digital advertising supply chain management	$31M	Helion Venture Partners, Nexus Venture Partners ... & 7 others	71/100
3rd	Magnite 2011, Los Angeles (United States), Public	Platform offering SSP software	$45.7M	Advantas Capital Ventures, Sapphire Ventures ... & 2 others	71/100
4th	Rembrand 2022, Palo Alto (United States), Series B	Provider of AI-powered advertising solutions for in-content and social media	$68.5M	Greycroft, Superset & 9 others	68/100
5th	Equativ 2001, Paris (France), Acquired	Equativ - Fulfilling the promise of adtech	-	Bridgepoint Group, Bridgepoint Capital & 2 others	63/100
6th	Brightcom 1999, Herzliya (Israel), Series D	Cross-device publisher side platform	$73M	Oak Investment Partners, APC Investors & 2 others	62/100
7th	Sovrn 2006, Boulder (United States), Acquired	Platform offering SSP solution	$99.9M	Foundry, Boulder Ventures & 15 others	57/100
8th	Bedrock 1993, Plano (United States), Series C	Monetization platform for publishers	$111M	Revolution	54/100
9th	Unruly 2006, London (United Kingdom), Acquired	Programmatic video supply-side platform	$25M	Endeit Capital, Amadeus Capital & 3 others	51/100
10th	Assertive Yield 2019, The Hague (Netherlands), Unfunded	Ad revenue management platform for publishers	-	-	51/100

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Bedrock has made 2 investments in Atmos and Flock Safety and acquired Filson.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Nov 15, 2022	Investments	Atmos	2019	San Francisco (United States)
Feb 15, 2022	Investments	Flock Safety	2017	Atlanta (United States)
May 2012	Acquisition	Filson	1897	Seattle (United States)