Where is Catalina located?

Catalina is headquartered in St. Petersburg, United States. It is registered at Tucson, Arizona.

How many employees does Catalina have?

As of Dec 31, 2022, the latest employee count at Catalina is 537.

Is Catalina a funded company?

Catalina is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Catalina rank among its competitors?

Catalina ranks 7th amongst 638 active competitors, of which 150 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Funnel, which secured $80M in Jan, 2026.

Who are the top competitors of Catalina?

Catalina's top competitors include EDO, SPINS and Funnel. Among them, Funnel secured the most recent funding round in January, 2026.

Catalina - 2026 Company Profile, Funding & Competitors

Company Details

Provider of data-driven marketing to decode shopper behavior and maximize relationships. The company delivers personalized marketing using real-time intelligence and responsiveness. It identifies audiences and determines optimal channels for messaging. The company analyzes consumer data to understand behavior and delivers messages to convert shoppers into buyers. It measures media performance to optimize content and provides insights to personalize messages.

Website: www.catalina.com/
Social
Email ID: *****@catalina.com
Phone Number: +1 **********
Registered Address: Tucson, Arizona

Key Metrics

Founded Year

1983

Location

St. Petersburg, United States

Stage

Acquired

Investors

Hellman & Friedman & 3 more

Ranked

7^th among 638 active competitors

Employee Count

537 as on Dec 31, 2022

Investment & Acquisitions

Yopa & 6 more

Similar Companies

EDO & 936 more

Exit Details

Acquired by Infillion (Feb 23, 2026)

View Catalina's full profile

Catalina is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CATALINA SERVICES GROUP, INC. CIN: 832035537 , United States, Active	Dec 26, 999	-	1 (As on Dec 31, 2021)	-
Catalina Marketing Corporation CIN: 330499007 , United States, Active	Dec 26, 999	-	537 (As on Dec 31, 2022)	-

Catalina got acquired by Infillion on Feb 23, 2026.

Click here to take a look at Catalina's acquisition in detail

Catalina is a funded company. Catalina has 4 institutional investors.

View details of Catalina's funding rounds and investors

Catalina's employee count trend

Catalina has 537 employees as of Dec 22. The total employee count is 1.0% lower than what it was in Dec 21. Here is Catalina's employee count trend over the years:

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Top competitors of Catalina include EDO, SPINS and Funnel. Here is the list of Top 10 competitors of Catalina, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, Vista Equity Partners ... & 6 others	69/100
2nd	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	Warburg Pincus, Stripes & 3 others	65/100
3rd	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Fjarde AP-fonden, F-Prime Capital & 10 others	65/100
4th	Adentro 2012, San Francisco (United States), Series C	Cloud based platform offering software for WiFi marketing	$107M	8VC, Bain Capital Ventures & 16 others	63/100
5th	Konnecto 2013, Tel Aviv (Israel), Acquired	Cloud-based marketing intelligence solutions provider	$29M	PeakSpan Capital, MassChallenge & 12 others	62/100
6th	ODAIA 2018, Toronto (Canada), Series B	Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams	$44.5M	Threshold, Monograph & 18 others	62/100
7th	Catalina 1983, St. Petersburg (United States), Acquired	Provider of data-driven marketing to decode shopper behavior and maximize relationships	-	Hellman & Friedman, AlpInvest Partners & 2 others	62/100
8th	Integrate 2017, Toronto (Canada), Series A	Provider of a federated AI platform for data evaluation solutions	$39.6M	Georgian, Real Ventures & 6 others	62/100
9th	Agillic 1999, Copenhagen (Denmark), Public	Provider of a marketing automation platform enabling personalised customer communication	$18.2M	Amadeus Capital, Bankinvest & 8 others	61/100
10th	Total Expert 2012, Eden Prairie (United States), Series C	Provider of customer engagement platforms for financial institutions	$86M	Georgian, Emergence Capital & 2 others	61/100

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Catalina has made 3 investments in companies including Yopa and Yopa. Catalina has also acquired 4 companies including Cellfire and Local Offer Network.

Here is the list of investments & acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
May 16, 2017	Investments	Yopa	2015	London (United Kingdom)
Jun 03, 2016	Investments	Yopa	2015	London (United Kingdom)
Sep 04, 2014	Acquisition	Cellfire	2005	San Jose (United States)