Catalina - About the company
Catalina is an acquired company based in St. Petersburg (United States), founded in 1983. It operates as a Provider of data-driven marketing to decode shopper behavior and maximize relationships. The company has 772 active competitors, including 156 funded and 87 that have exited. Its top competitors include companies like Omniture, EDO and Funnel.
Company Details
Provider of data-driven marketing to decode shopper behavior and maximize relationships. The company delivers personalized marketing using real-time intelligence and responsiveness. It identifies audiences and determines optimal channels for messaging. The company analyzes consumer data to understand behavior and delivers messages to convert shoppers into buyers. It measures media performance to optimize content and provides insights to personalize messages.
- Website
- www.catalina.com/
- Social
- Email ID
- *****@catalina.com
- Phone Number
- +1 **********
- Registered Address
- Tucson, Arizona
Key Metrics
Founded Year
1983
Location
St. Petersburg, United States
Stage
Acquired
Investors
Ranked
1st among 772 active competitors
Employee Count
649 as on Mar 31, 2026
Exit Details
Acquired by Infillion (Feb 23, 2026)
Legal entities associated with Catalina
Catalina is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
CATALINA SERVICES GROUP, INC. CIN: 832035537 , United States, Active | Dec 26, 999 | - | 1 (As on Dec 31, 2021) | - |
Catalina Marketing Corporation CIN: 330499007 , United States, Active | Dec 26, 999 | - | 313 (As on Dec 31, 2024) | - |
Catalina's acquisition details
Catalina got acquired by Infillion on Feb 23, 2026.
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Catalina's funding and investors
Catalina is a funded company. Catalina has 4 institutional investors.
View details of Catalina's funding rounds and investors
Catalina's founders and board of directors
Founder? Claim ProfileCatalina's employee count trend
Catalina has 649 employees as of Mar 26. Here is Catalina's employee count trend over the years:
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Catalina's Competitors and alternates
Top competitors of Catalina include Omniture, EDO and Funnel. Here is the list of Top 10 competitors of Catalina, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Catalina 1983, St. Petersburg (United States), Acquired | Provider of data-driven marketing to decode shopper behavior and maximize relationships | - | 67/100 | |
2nd | Omniture 1996, Orem (United States), Acquired | Web analytics and online business optimization solutions for businesses | $55.5M | 66/100 | |
3rd | EDO 2014, Los Angeles (United States), Series B | Platform offering campaign analytics software | $92.4M | 66/100 | |
4th | Cloud based marketing and predictive analytics software | $131M | 65/100 | ||
5th | Predictive customer engagement platform for businesses | $95M | 64/100 | ||
6th | Cloud-based marketing intelligence solutions provider | $29M | 63/100 | ||
7th | Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams | $44.5M | 62/100 | ||
8th |  Adentro 2012, San Francisco (United States), Series C | Cloud based platform offering software for WiFi marketing | $107M | 62/100 | |
9th | SPINS 1995, Chicago (United States), Series B | Provider of retail consumer analytics services | - | 62/100 | |
10th |  Haus 2021, San Francisco (United States), Series B | Provider of incrementality platform and expert guidance for marketing investments | $55.3M | 61/100 |
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Catalina's Investments and acquisitions
Catalina has made 3 investments in companies including Yopa and Yopa. Catalina has also acquired 4 companies including Cellfire and Local Offer Network.Here is the list of investments & acquisitions:
Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
May 16, 2017 | Investments | 2015 | London (United Kingdom) | |
Jun 03, 2016 | Investments | 2015 | London (United Kingdom) | |
Sep 04, 2014 | Acquisition | 2005 | San Jose (United States) |
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Reports related to Catalina
Here is the latest report on Catalina's geography:
News related to Catalina
Filter this listMedia has covered Catalina for a total of 4 events in the last 1 year, 1 of them has been about people movement.
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Retail Industry Veteran and Transformation Leader, Joins Engage3 as President and Chief Operating OfficerPerishableNews.com•Mar 12, 2025•Engage3, Catalina
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Acrisure Re Expands Corporate Advisory & Solutions Division with Key AppointmentsReinsurance News•Mar 06, 2025•Acrisure, Securis Investment Partners, Starr Companies, Chubb and 10 others
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Two Cip Projects Successful In The First European Hydrogen Bank AuctionRenewable Energy Magazine•May 01, 2024•CIP, Catalina, Europa
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FAQs about Catalina
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