Centerfield - About the company
Centerfield is an acquired company based in El Segundo (United States), founded in 2011 by Jason Cohen and Brett Cravatt. It operates as a Customer acquisition experts, driving growth for Fortune brands through digital solutions. Centerfield has raised an undisclosed amount in funding from Falcon Investment Advisors and H.I.G. Growth Partners. The company has 245 active competitors, including 43 funded and 42 that have exited. Its top competitors include companies like data.ai, Singular and Comscore.
Company Details
Customer acquisition experts, driving growth for Fortune brands through digital solutions. The company specializes in supercharging customer acquisition for businesses through digital media at scale. They offer marketing and sales services, along with proprietary audience solutions, to help brands acquire more customers. Their expertise lies in reaching in-market comparison shoppers and converting them into loyal customers. They leverage a platform and a team of experts to deliver results. The company focuses on optimizing marketing efforts, increasing sales, and improving customer activation growth. They provide services across various sectors, including home services, insurance, business services, and e-commerce. They are a data-driven organization that uses technology and first-party data to power success.
- Website
- www.centerfield.com/
- Registered Address
- Los Angeles, California
Key Metrics
Founded Year
2011
Location
El Segundo, United States
Stage
Acquired
Latest Funding Round
Investors
Ranked
17th among 245 active competitors
Employee Count
1,559 as on Aug 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Platinum Equity (Jan 21, 2020)
Legal entities associated with Centerfield
Centerfield is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
CENTERFIELD MEDIA HOLDING COMPANY CIN: 474896563 , United States, Active | Dec 26, 999 | - | 670 (As on Dec 31, 2024) | - |
CENTERFIELD MEDIA HOLDINGS, LLC CIN: 4909596 , United States, Active | - | 57 (As on Dec 31, 2017) | - |
Centerfield's acquisition details
Centerfield got acquired by Platinum Equity on Jan 21, 2020.
Click here to take a look at Centerfield's acquisition in detail
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Centerfield's funding and investors
Centerfield has raised funding over 3 rounds. Its first funding round was on Nov 05, 2015. Its latest funding round was a Series B round on May 2019 for $*****. 1 investor participated in its latest round. Centerfield has 4 institutional investors.
Here is the list of recent funding rounds of Centerfield:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
May 2019 | 2379316 | Series B | 7037183 | 7044658 | 2195132 | 1178549 |
Feb 08, 2017 | 9506751 | Conventional Debt | 5011029 | 8357869 | 9618695 | |
Nov 05, 2015 | 3079304 | Seed | 4644594 | 8181021 | 1307641 |
View details of Centerfield's funding rounds and investors
Centerfield's founders and board of directors
Founder? Claim ProfileThe founders of Centerfield are Jason Cohen and Brett Cravatt.
Here are the details of Centerfield's key team members:
- Jason Cohen: Co-Founder & Co-President of Centerfield and founder of 1 other company. They are also an angel investor in 2 startups.Contact Info: 1 email address
- Brett Cravatt: Co-Founder & Co-President of Centerfield and founder of 1 other company.
View details of Centerfield's Founder profiles and Board Members
Centerfield's employee count trend
Centerfield has 1,559 employees as of Aug 26. Here is Centerfield's employee count trend over the years:
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Centerfield's Competitors and alternates
Top competitors of Centerfield include data.ai, Singular and Comscore. Here is the list of Top 10 competitors of Centerfield, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | data.ai 2010, San Francisco (United States), Acquired | AI based market data analysis for generating consumer insights | $157M | 81/100 | |
2nd | Marketing analytics and attribution platform | $50M | 71/100 | ||
3rd | Comscore 1976, Reston (United States), Public | Provider of cross-platform audience and advertising measurement and analytics services | $87M | 69/100 | |
4th | EDO 2014, Los Angeles (United States), Series B | Platform offering campaign analytics software | $92.4M | 66/100 | |
5th | TapClicks 2011, San Jose (United States), Series A | Provider of marketing operations platform with reporting, analytics, and workflow tools | $23.5M | 64/100 | |
6th | IGAWorks 2006, Seoul (South Korea), Series C | Demad side advertising platform | $10.9M | 60/100 | |
7th | MediaRadar 2006, New York City (United States), Series C | Advertising intelligence platform empowering brands, agencies, publishers, and platforms | $6.7M | 60/100 | |
8th | Flurry 2005, San Francisco (United States), Acquired | Mobile app analytics platform empowering app growth through data-driven insights | $63M | 57/100 | |
9th | Happydemics 2013, Paris (France), Series B | Feedback collection tool for businesses | $29.4M | 57/100 | |
10th | Sounder 2019, New York City (United States), Acquired | AI based audio intelligence platform | $12.2M | 55/100 | |
17th | Centerfield 2011, El Segundo (United States), Acquired | Customer acquisition experts, driving growth for Fortune brands through digital solutions | - | 47/100 |
Looking for more details on Centerfield's competitors? Click here to see the top ones
Centerfield's Investments and acquisitions
Centerfield has not made any investments yet. Centerfield has made 8 acquisitions.Here is the list of latest three $acquisitions:
Filter this list
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Aug 21, 2025 | Acquisition | 2019 | Austin (United States) | |
Nov 21, 2024 | Acquisition | 2013 | Los Angeles (United States) | |
Jun 29, 2021 | Acquisition | 2009 | Brooklyn (United States) |
See all acquisitions by Centerfield
Reports related to Centerfield
Here is the latest report on Centerfield's sector:
News related to Centerfield
•
Centerfield Acquires Digital Commerce Platform ConsumerVoiceBenzinga•Aug 21, 2025•The Consumer Voice, Platinum Equity, Centerfield, ConsumerVoice and 1 other
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Centerfield Acquires Social Commerce Platform BrainjoltThe Tech Outlook•Nov 21, 2024•Centerfield, Brainjolt
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Centerfield Acquires Social Commerce Platform BrainjoltGlobeNewswire•Nov 21, 2024•Centerfield, Brainjolt
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Centerfield Acquires Leading Digital Marketing Solution for Insurance Industry, DatalotPlatinum Equity•Jun 29, 2021•Centerfield, Datalot, Lightyear Capital, Platinum Equity
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Centerfield Adds Industry Veterans to its Leadership TeamMarTech Series•May 06, 2021•Centerfield, Valassis
•
•
Centerfield’s Dugout Platform Enhances Omnichannel Capabilities with AI-Powered ChatMarTech Series•Dec 18, 2020•Centerfield
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Centerfield Adds Speech Analytics to Customer Acquisition Platform DugoutMarTech Series•Sep 16, 2020•Centerfield, Dugout
•
H.I.G. Growth Partners Completes Sale of CenterfieldBusiness Wire•Feb 26, 2020•H.I.G. Growth Partners, Centerfield, Platinum Equity
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