Valassis - About the company
Valassis is an acquired company based in Livonia (United States), founded in 1970. It operates as a Local marketing management solutions for businesses. The company has 239 active competitors, including 36 funded and 29 that have exited. Its top competitors include companies like SOCi, Uberall and ReachLocal.
Company Details
Valassis offers local marketing management solutions to businesses. It assists businesses by reaching out to customers across multiple touchpoints which include print, digital, and in-store. It is capable of reaching out to customers through direct mail, flyers, newspaper ads, display advertising, email marketing, search engine marketing, in-store dispensers, kiosks, etc. Has multiple subsidiaries - NCH Marketing Services, Clipper Magazine, RedPlum, etc which are utilized to deliver marketing and advertisement solutions to clients. Offers marketing strategy and consulting services as well. Clients include Pfizer, Pizza Hut, and Verizon, among others.
- Website
- valassis.com
- Social
Key Metrics
Founded Year
1970
Location
Livonia, United States
Stage
Acquired
Ranked
20th among 239 active competitors
Employee Count
1,741 as on Jun 30, 2026
Exit Details
Acquired by Harland Clarke (Dec 18, 2013)
Legal entities associated with Valassis
Valassis is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
VALASSIS COMMUNICATIONS, INC. CIN: 382760940 , United States, Active | Dec 31, 1999 | - | 4053 (As on Dec 31, 2013) | - |
Valassis's acquisition details
Valassis got acquired by Harland Clarke on Dec 18, 2013 at an acquisition amount of $*****.
Click here to take a look at Valassis's acquisition in detail
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Valassis's funding and investors
Valassis has not raised any funding rounds yet.
Valassis' founders and board of directors
Founder? Claim ProfileValassis' employee count trend
Valassis has 1,741 employees as of Jun 26. Here is Valassis's employee count trend over the years:
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Valassis's Competitors and alternates
Top competitors of Valassis include SOCi, Uberall and ReachLocal. Here is the list of Top 10 competitors of Valassis, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | SOCi 2012, San Diego (United States), Series E | Marketing platform for businesses | $238M | 74/100 | |
2nd | Provider of platform for multi-location marketing and local online presence | $140M | 65/100 | ||
3rd | ReachLocal 2004, Los Angeles (United States), Acquired | Marketing solutions for local businesses | $68.6M | 59/100 | |
4th | PromoRepublic 2013, Palo Alto (United States), Seed | Cloud based platform for local marketing | $5.66M | 59/100 | |
5th |  Netsertive 2009, Morrisville (United States), Series C | Cloud-based digital marketing platform for SMBs | $38.8M | 57/100 | |
6th | Provider of platform for managing business listings, reviews, and local analytics | - | - | 52/100 | |
7th | Provider of the local marketing software solution | $6.13M | 52/100 | ||
8th | MomentFeed 2010, Santa Monica (United States), Acquired | Hybrid customer experience platform connecting brands with local customers | $38.3M | 50/100 | |
9th | _1589868396715.png?devicePixelRatio=2&height=30&width=30){kind=logo} Synup 2013, New York City (United States), Series A | Provider of a platform for local listing and reputation management | $6.5M | 50/100 | |
10th | Local marketing platform for businesses | - | - | 49/100 | |
20th | Valassis 1970, Livonia (United States), Acquired | Local marketing management solutions for businesses | - | - | 42/100 |
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Valassis's Investments and acquisitions
Valassis has made 1 investments in companies including Grocery Delivery. Valassis has also acquired 7 companies including The Flyer and MD Pennysaver.Here is the list of investments & acquisitions:
Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
- | Investments | 2016 | Pensacola (United States) | |
Mar 16, 2018 | Acquisition | 1978 | Miami (United States) | |
Jan 23, 2018 | Acquisition | 1979 | Hanover (United States) |
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Reports related to Valassis
Here is the latest report on Valassis's geography:
News related to Valassis
Filter this list•
Centerfield Adds Industry Veterans to its Leadership TeamMarTech Series•May 06, 2021•Centerfield, Valassis
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Valassis Launches Illumis™, Integrating Technology & Media Proven to Accelerate CommerceBusiness Wire•Sep 10, 2020•Valassis
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Valassis Consumer Graph™ Earns Prestigious Product of the Year HonorsBusiness Wire•Aug 04, 2020•Valassis
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Catalina expands in-store media network accessDigital Signage Today•May 04, 2020•Catalina, Insignia, Valassis, Valpak
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Valassis Launches Connected TV Solution to Engage Modern TV ConsumersBusiness Wire•Mar 11, 2020•Valassis
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MercuryGate Announces Appointment of Mark Huebeler as Chief Financial OfficerBusiness Wire•Nov 18, 2019•MercuryGate, Valassis,
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FAQs about Valassis
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