Where is Valassis located?

Valassis is headquartered in Livonia, United States.

How many employees does Valassis have?

As of Jun 30, 2026, the latest employee count at Valassis is 1741.

What is the annual revenue of Valassis?

Annual revenue of Valassis is more than $1B as on Dec 31, 2012

Where does Valassis rank among its competitors?

Valassis ranks 21st amongst 264 active competitors, of which 36 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was SOCi, which secured $120M in Mar, 2023.

Who are the top competitors of Valassis?

Valassis' top competitors include SOCi, Uberall and ReachLocal. Among them, SOCi secured the most recent funding round in March, 2023.

Valassis - 2026 Company Profile, Team & Competitors

Q: Is Valassis an acquired company?

Valassis got acquired by Harland Clarke on Dec 18, 2013.

Company Details

Valassis offers local marketing management solutions to businesses. It assists businesses by reaching out to customers across multiple touchpoints which include print, digital, and in-store. It is capable of reaching out to customers through direct mail, flyers, newspaper ads, display advertising, email marketing, search engine marketing, in-store dispensers, kiosks, etc. Has multiple subsidiaries - NCH Marketing Services, Clipper Magazine, RedPlum, etc which are utilized to deliver marketing and advertisement solutions to clients. Offers marketing strategy and consulting services as well. Clients include Pfizer, Pizza Hut, and Verizon, among others.

Website: valassis.com
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Key Metrics

Founded Year

1970

Location

Livonia, United States

Stage

Acquired

Ranked

21^st among 264 active competitors

Annual Revenue

$1B+ as on Dec 31, 2012

Employee Count

1,741 as on Jun 30, 2026

Investment & Acquisitions

Get1Free & 12 more

Similar Companies

SOCi & 349 more

Exit Details

Acquired by Harland Clarke (Dec 18, 2013)

View Valassis' full profile

Valassis is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Valassis Communications Inc CIN: 883293 , United States, Active		$1B+ (As on Dec 31, 2012)	-	-
VALASSIS COMMUNICATIONS, INC. CIN: 382760940 , United States, Active	Dec 31, 1999	-	4053 (As on Dec 31, 2013)	-

Valassis got acquired by Harland Clarke on Dec 18, 2013 at an acquisition amount of $*****.

Click here to take a look at Valassis's acquisition in detail

Valassis has not raised any funding rounds yet.

Valassis' employee count trend

Valassis has 1,741 employees as of Jun 26. Here is Valassis's employee count trend over the years:

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Top competitors of Valassis include SOCi, Uberall and ReachLocal. Here is the list of Top 10 competitors of Valassis, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SOCi 2012, San Diego (United States), Series E	Marketing platform for businesses	$238M	Vertical Venture Partners, JMI Management ... & 16 others	71/100
2nd	Uberall 2009, Berlin (Germany), Series C	Provider of platform for multi-location marketing and local online presence	$140M	United Internet, HPE Growth & 10 others	64/100
3rd	ReachLocal 2004, Los Angeles (United States), Acquired	Marketing solutions for local businesses	$68.6M	Hercules Capital, VantagePoint Capital Partners ... & 7 others	59/100
4th	PromoRepublic 2013, Palo Alto (United States), Seed	Cloud based platform for local marketing	$5.66M	Alfabeat, Howzat Partners & 17 others	58/100
5th	Netsertive 2009, Morrisville (United States), Series C	Cloud-based digital marketing platform for SMBs	$38.8M	RRE Ventures, Greycroft & 5 others	57/100
6th	alphin 2017, Berlin (Germany), Series A	Provider of the local marketing software solution	$6.13M	HV Capital, Scale Capital & 24 others	52/100
7th	Synup 2013, New York City (United States), Series A	Provider of a platform for local listing and reputation management	$6.5M	Vertex Ventures, Prime Venture Partners	50/100
8th	Spendgo 2010, San Francisco (United States), Acquired	Customer engagement solution for retailers	$2.5M	-	49/100
9th	Locafy 2009, Perth (Australia), Public	Local marketing platform for businesses	-	-	49/100
10th	DashLoc 2022, Bengaluru (India), Unfunded	Provider of platform for managing business listings, reviews, and local analytics	-	-	48/100
21st	Valassis 1970, Livonia (United States), Acquired	Local marketing management solutions for businesses	-	-	43/100

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Valassis has made 1 investments in companies including Grocery Delivery. Valassis has also acquired 12 companies including Get1Free and Market Magazine.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
-	Investments	Grocery Delivery	2016	Pensacola (United States)
Jan 30, 2019	Acquisition	Get1Free	2002	San Diego (United States)
Oct 24, 2018	Acquisition	Market Magazine	2003	Akron (United States)