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Chicory - About the company

Chicory is a seed company based in New York City (United States), founded in 2012 by Joey Petracca. It operates as a Provider of contextual advertising platform for consumer packaged goods and grocery. Chicory has raised $40K in funding from investors like Entrepreneurs Roundtable Accelerator, Alpaca and SEVA. The company has 3700 active competitors, including 249 funded and 194 that have exited. Its top competitors include companies like Atlassian, monday.com and Asana.

Company Details

Provider of contextual advertising platform for consumer packaged goods and grocery. It facilitates connections with consumers during food-related decision-making moments. The platform activates media experiences within contextually relevant content. It influences the shopping journey from initial curiosity through consideration and final conversion.
Website
chicory.co
Social
XFacebook
Email ID
*****@chicory.co
Part Of
Key Metrics
Founded Year
2012
Location
New York City, United States
Stage
Seed
Total Funding
$40K in 4 rounds
Latest Funding Round
Ranked
Employee Count
161 as on Sep 30, 2026
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Chicory's funding and investors

Chicory has raised a total funding of $40K over 4 rounds. Its first funding round was on Nov 01, 2013. Its latest funding round was a Seed round on Sep 10, 2024 for $*****. 1 investor participated in its latest round. Chicory has 6 institutional investors.

Here is the list of recent funding rounds of Chicory:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Sep 10, 2024
6397552
Seed
7385757
5808767
7987135
6757549
Nov 17, 2015
2140472
Seed
2862107
3842447
3715546
3496467
Jun 02, 2014
4787954
Seed
1893609
5537462
5538618
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Chicory's founders and board of directors

Founder? Claim Profile
The founders of Chicory is Joey Petracca.
Here are the details of Chicory's key team members:

Chicory's employee count trend

Chicory has 161 employees as of Sep 26. Here is Chicory's employee count trend over the years:
Employee count trend for Chicory
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Chicory's Competitors and alternates

Top competitors of Chicory include Atlassian, monday.com and Asana. Here is the list of Top 10 competitors of Chicory, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Atlassian
Atlassian
2002, Sydney (Australia), Public
Developer of collaboration software and tools for various professional teams
$210M
86/100
2nd
Logo for monday.com
monday.com
2012, Tel Aviv (Israel), Public
Cloud-based platform offering suite solutions for project management
$235M
83/100
3rd
Logo for Asana
Asana
2008, San Francisco (United States), Public
Cloud-based platform offering project management software
$453M
79/100
4th
Logo for Clickup
Clickup
2016, Palo Alto (United States), Series C
Developer of a platform providing project management and team collaboration
$535M
77/100
5th
Logo for Coda
Coda
2014, San Francisco (United States), Acquired
Document Collaboration Tool
$240M
76/100
6th
Logo for Zoho
Zoho
1996, Chennai (India), Unfunded
Provider of cloud-based business software suite for diverse operational requirements
-
-
76/100
7th
Logo for Webex
Webex
1995, San Jose (United States), Acquired
Provider of solutions for virtual meetings and training sessions
$25M
74/100
8th
Logo for Bluecore
Bluecore
2013, New York City (United States), Acquired
Provider of automated personalized trigger-based email marketing
$263M
73/100
9th
Logo for Symphony
Symphony
2014, New York City (United States), Series E
Compliance management solutions for financial institutions
$461M
73/100
10th
Logo for Igloo
Igloo
2008, Kitchener (Canada), Acquired
Cloud-based enterprise social networking solution provider
$53.3M
69/100
79th
Logo for Chicory
Chicory
2012, New York City (United States), Seed
Provider of contextual advertising platform for consumer packaged goods and grocery
$40K
50/100
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Chicory's Investments and acquisitions

Chicory has made no investments or acquisitions yet.

Reports related to Chicory

Here is the latest report on Chicory's sector:

News related to Chicory

lockFilter this list
Media has covered Chicory for 1 event in last 1 year, It was about company updates.
•
Chicory Launches Shoppable, Contextually Relevant Video AdsProgressive Grocer•Feb 03, 2025•Chicory
•
Chicory Receives Significant Growth Investment From SEVABusiness Wire•Sep 10, 2024•Chicory, SEVA
•
Albertsons integrates shoppable recipe toolSupermarket News•Nov 03, 2023•Chicory, Albertsons
•
Chicory Provides Shoppable Tech to Food52Progressive Grocer•Aug 23, 2023•Chicory, Food52
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FAQs about Chicory

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