DataXu - About the company
DataXu is an acquired company based in Boston (United States), founded in 2009. It operates as a Data Management and Demand Side Platform. DataXu has raised $64.1M in funding from investors like Atlas Venture, Menlo Ventures and Flybridge Capital Partners, with last known valuation of $*****. The company has 380 active competitors, including 67 funded and 82 that have exited. Its top competitors include companies like Samba, Amagi and Permutive.
Company Details
DataXu is a Data Management and Demand Side Platform. The stack include data management, audience management, multi-channel campaign management, ad serving, attribution management and programmatic decisioning. Active Analytics – their patented, automated, multivariate decisioning capability senses and reacts in real time to changing consumer behavior. The partners are Facebook Exchange, OpenX, LiveRail, MoPub and Bluekai among others. DataXu is one of the Inc.5000 list of fastest growing companies.
- Website
- dataxu.com
- Social
- Registered Address
- Boston, Massachusetts
Key Metrics
Founded Year
2009
Location
Boston, United States
Stage
Acquired
Total Funding
$64.1M in 6 rounds
Latest Funding Round
Last Known Valuation
$***** as on Jan 25, 2016
Investors
Ranked
31st among 380 active competitors
Employee Count
22 as on Mar 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Roku (Oct 22, 2019)
Legal entities associated with DataXu
DataXu is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
DATA XU, INC CIN: 260647331 , United States, Active | Dec 31, 1999 | - | 182 (As on Dec 31, 2019) | - |
DataXu's acquisition details
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DataXu's funding and investors
DataXu has raised a total funding of $64.1M over 6 rounds. Its first funding round was on Mar 12, 2009. Its latest funding round was a Series C round on Jan 25, 2016 for $*****. 1 investor participated in its latest round. DataXu has 12 institutional investors.
Here is the list of recent funding rounds of DataXu:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 25, 2016 | 6015199 | Series C | 9764600 | 4317671 | 6539534 | 6358662 |
Feb 04, 2014 | 9614026 | Series C | 8146311 | 1163796 | 4632376 | 7516527 |
Feb 07, 2013 | 1022353 | Series C | 5912873 | 2676106 |
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DataXu's founders and board of directors
Founder? Claim ProfileDataXu's employee count trend
DataXu has 22 employees as of Mar 26. Here is DataXu's employee count trend over the years:
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DataXu's Competitors and alternates
Top competitors of DataXu include Samba, Amagi and Permutive. Here is the list of Top 10 competitors of DataXu, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Samba 2008, San Francisco (United States), Series B | Provider of television viewership data and advertising and measurement solutions | $46.3M | 73/100 | |
2nd | Provider of cloud-based solutions for broadcast, streaming, and CTV advertising | $264M | 71/100 | ||
3rd | Permutive 2013, London (United Kingdom), Series C | Provider of ad data management platform | $116M | 70/100 | |
4th | The Trade Desk 2009, Ventura (United States), Public | Provider of a platform for data-driven, omnichannel advertising campaign management | $82.5M | 70/100 | |
5th |  Comscore 1976, Reston (United States), Public | Provider of cross-platform audience and advertising measurement and analytics services | $87M | 69/100 | |
6th |  TVision Insights 2014, New York City (United States), Acquired | Provider of television analytics, measuring second-by-second data on viewer engagement | $70.3M | 68/100 | |
7th | Acxiom 1969, Little Rock (United States), Public | AI based marketing data management platform | - | 67/100 | |
8th | Audience targeting data | $19.5M | 65/100 | ||
9th | TapClicks 2011, San Jose (United States), Series A | Provider of marketing operations platform with reporting, analytics, and workflow tools | $23.5M | 64/100 | |
10th |  Simulmedia 2008, New York City (United States), Series E | Provider of TV advertising solutions across linear, connected, and gaming | $87.3M | 64/100 | |
31st |  DataXu 2009, Boston (United States), Acquired | Data Management and Demand Side Platform | $64.1M | 53/100 |
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DataXu's Investments and acquisitions
DataXu has acquired 2 companies including JasperLabs and MexAd. DataXu has not made any investments as of now.Reports related to DataXu
Here is the latest report on DataXu's sector:
News related to DataXu
Filter this list•
The Trade Desk Appoints Dr. Bill Simmons as Vice President of ProductBusiness Wire•Oct 11, 2022•The Trade Desk, DataXu
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OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace RolloutGlobeNewswire•Jul 11, 2019•OpenAP, DataXu
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Comcast Targeting Ad Tech Companies Cadent and Dataxu for Possible Acquisition: ReportMultichannel News•Mar 04, 2019•Comcast, DataXu, Cadent
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