When was Decide founded?

Decide was founded in 2008 and raised its 1st funding round 4 years after it was founded.

Where is Decide located?

Decide is headquartered in St. Louis, United States. It is registered at St. Louis, Missouri.

How many employees does Decide have?

As of Jun 30, 2026, the latest employee count at Decide is 41.

Is Decide a funded company?

Decide is a funded company, having raised a total of $16.8M across 3 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Jan 04, 2012.

When was the latest funding round of Decide?

Decide's latest funding was a $***** Series B round on Dec 03, 2014, with participation from 1 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.1B in funding in 2026 to date.

Where does Decide rank among its competitors?

Decide ranks 44th amongst 1160 active competitors, of which 65 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was The Arena Group, which secured $12M in Feb, 2024.

Who are the top competitors of Decide?

Decide's top competitors include Verve, Captify and EX.CO. Among them, The Arena Group secured the most recent funding round in February, 2024.

Decide - 2026 Company Profile, Team, Funding & Competitors

Decide is a series B company based in St. Louis (United States), founded in 2008 by Gabe Lozano. It operates as a Platform offering performance advertising solutions. Decide has raised $16.8M in funding from Cultivation Capital. The company has 1160 active competitors, including 65 funded and 118 that have exited. Its top competitors include companies like Verve, Captify and EX.CO.

Company Details

Platform offering performance advertising solutions. It empowering advertisers and publishers through its ad platform, and a range of related websites focused on decision-making, research, and personal growth. The company also provides software for learning company procedures. Decide has received significant funding and has strong industry backing, with connections to internet search pioneers and consumer internet veterans.

Website: decide.co
Social
Phone Number: +1 **********
Registered Address: St. Louis, Missouri

Key Metrics

Founded Year

2008

Location

St. Louis, United States

Stage

Series B

Total Funding

$16.8M in 3 rounds

Latest Funding Round

Series B, Dec 03, 2014, $*****

Investors

Cultivation Capital & 11 more

Ranked

44^th among 1160 active competitors

Employee Count

41 as on Jun 30, 2026

Similar Companies

Verve & 2217 more

View Decide's full profile

Decide is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DECIDE TECHNOLOGIES INC. CIN: 205799844 , United States, Active	Dec 31, 1999	-	30 (As on Dec 31, 2024)	-

Decide has raised a total funding of $16.8M over 3 rounds. Its first funding round was on Jan 04, 2012. Its latest funding round was a Series B round on Dec 03, 2014 for $*****. 1 investor participated in its latest round. Decide has 7 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Decide:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 03, 2014	5934164	Series B	8966359	1563137	7097638	5944539
Feb 13, 2013	8327048	Series A	4296037	1239814	1412865	6907497
Jan 04, 2012	6639658	Angel	9999691	5711468	1887228	Jim McKelvey & 1 more

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View details of Decide's funding rounds and investors

The founders of Decide is Gabe Lozano. Ryan Allen is the CEO of Decide.

Here are the details of Decide's key team members:

Gabe Lozano: Co-Founder of Decide and founder of 2 other companies, GlobalHack and LockerDome.
Contact Info: 1 email address
Ryan Allen: CEO of Decide.
Contact Info: 1 email address

View details of Decide's Founder profiles and Board Members

Decide's employee count trend

Decide has 41 employees as of Jun 26. Here is Decide's employee count trend over the years:

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Top competitors of Decide include Verve, Captify and EX.CO. Here is the list of Top 10 competitors of Decide, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Verve 2005, New York City (United States), Acquired	Provider of privacy first omni channel advertising platform	$263M	Kindred Capital, Elderstreet Investments ... & 19 others	72/100
2nd	Captify 2011, London (United Kingdom), Acquired	Online open web search intelligence platform in the advertising sector	$17M	Smedvig Capital, Rocket Studio & 4 others	67/100
3rd	EX.CO 2012, New York City (United States), Series C	Content management platform	$69.2M	Viola Group, 83NORTH & 12 others	67/100
4th	OpenWeb 2012, New York City (United States), Series F	Provider of cross device ad network	$393M	Insight Partners, Georgian & 28 others	66/100
5th	GumGum 2007, Santa Monica (United States), Series E	Advertisement management platform for businesses	$134M	Morgan Stanley, Goldman Sachs Investment Partners ... & 10 others	65/100
6th	MediaAlpha 2010, Redmond (United States), Public	Provider of ad network solutions	-	Insignia Capital Group, Western Alliance Bank ... & 2 others	63/100
7th	Wunderkind 2010, New York City (United States), Acquired	Adnetwork and performance marketing platform	$156M	Battery Ventures, LaunchTime & 24 others	63/100
8th	Affinity 1996, San Francisco (United States), Acquired	AdTech solutions provider, pioneering new frontiers for publishers and advertisers	$60M	Columbia Capital, Pamlico Capital & 6 others	59/100
9th	The Arena Group 2011, New York City (United States), Public	Platform offering ad network software	-	B. Riley & Co.	57/100
10th	OneTag 2015, Manhattan (United States), Acquired	Provider of ad network	-	-	55/100
44th	Decide 2008, St. Louis (United States), Series B	Platform offering performance advertising solutions	$16.8M	Cultivation Capital, Revolution & 10 others	43/100