Where is Decide located?

Decide is headquartered in Seattle, United States.

How many employees does Decide have?

As of Sep 30, 2015, the latest employee count at Decide is 2.

Is Decide a funded company?

Decide is a funded company, having raised a total of $17M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round.

When was the latest funding round of Decide?

Decide's latest funding was a $***** Series C round on Mar 25, 2013, with participation from 3 investors. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $250M in funding in 2026 to date.

Where does Decide rank among its competitors?

Decide ranks 135th amongst 526 active competitors, of which 128 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Crisp, which secured $26M in Dec, 2025.

Who are the top competitors of Decide?

Decide's top competitors include Peak, Crisp and SPINS. Among them, Crisp secured the most recent funding round in December, 2025.

Decide - 2026 Company Profile, Team, Funding & Competitors

Company Details

Global online marketplace connecting buyers and sellers of diverse products. It offers a vast selection of items, including electronics, fashion, collectibles, auto parts, and home goods. The platform facilitates transactions between individuals and businesses, providing a space for auctions and fixed-price listings. It emphasizes user experience with features like saved searches, watchlists, and personalized recommendations. The company supports sellers with tools for listing creation, growth programs, and managed payments. It promotes secure deliveries and hassle-free returns, ensuring customer satisfaction. The website includes login, cart, and search functionalities. It also offers deals and promotions across various categories.

Website: decide.com
Social
Part Of

Key Metrics

Founded Year

1991

Location

Seattle, United States

Stage

Acqui-Hired

Total Funding

$17M in 3 rounds

Latest Funding Round

Series C, Mar 25, 2013, $*****

Investors

Vulcan Capital & 6 more

Ranked

135^th among 526 active competitors

Employee Count

2 as on Sep 30, 2015

Similar Companies

EDITED & 59 more

View Decide's full profile

Decide is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DECIDE, INC CIN: 262683682 , United States, Active	May 18, 2008	-	8 (As on Dec 31, 2014)	-

Decide has raised a total funding of $17M over 3 rounds. Its latest funding round was a Series C round on Mar 25, 2013 for $*****. 3 investors participated in its latest round. Decide has 7 institutional investors.

Here is the list of recent funding rounds of Decide:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 25, 2013	8255816	Series C	6143659	1646631	8614873	7402973
Apr 19, 2011	9554857	Series B	7426295	3820792	6792302	Maveron & 1 more

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View details of Decide's funding rounds and investors

The founders of Decide are Oren Etzioni, Brian Ma and Hsu Ken Ooi.

Here are the details of Decide's key team members:

Oren Etzioni: Former Co-Founder & CTO of Decide and founder of 1 other company. They are also an angel investor in 3 startups.
Contact Info: 1 email address
Brian Ma: Former Co-Founder of Decide and founder of 2 other companies, Eggsprout and Weave.
Hsu Ken Ooi: Former Co-Founder of Decide.

View details of Decide's Founder profiles and Board Members

Decide's employee count trend

Decide has 2 employees as of Sep 15. The total employee count is the same as what it was in Sep 14. Here is Decide's employee count trend over the years:

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Top competitors of Decide include Peak, Crisp and SPINS. Here is the list of Top 10 competitors of Decide, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Peak 2014, Manchester (United Kingdom), Acquired	Provider of decision intelligence software for retail businesses	$209M	MMC Ventures, Praetura Ventures & 87 others	69/100
2nd	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$160M	FirstMark, 3L Capital & 29 others	66/100
3rd	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	Warburg Pincus, Stripes & 3 others	65/100
4th	Intelligence Node 2012, Mumbai (India), Acquired	Provider of AI-driven eCommerce platform for retail analytics and optimization	$17.2M	New Enterprise Associates, Orios Venture Partners ... & 15 others	64/100
5th	Wiser 2012, San Mateo (United States), Acquired	Provider of price intelligence and optimization software	$11M	Flint Capital Solution, 20/20 HealthCare Partners ... & 20 others	63/100
6th	Profitero 2009, Dun Laoghaire (Ireland), Acquired	Platform offering E- Commerce analytics solutions	$28.2M	Scaleworks, Seedcamp & 10 others	62/100
7th	Brand24 2010, Daytona Beach (United States), Acquired	AI based social media monitoring tool for businesses	$485K	Inovo Venture Partners, Unfold.vc & 3 others	62/100
8th	Graas 2022, Singapore (Singapore), Series A	AI-based analytics solutions for e-commerce businesses	$49M	Integra Partners, Tin Men & 6 others	61/100
9th	7Learnings 2018, Berlin (Germany), Series B	Cloud-based price optimization tool for e-tailers	$15.5M	Acton Capital, Ventech & 7 others	61/100
10th	Noogata Analytics 2018, New York (United States), Series A	AI powered ecommerce data analytics platform	$28M	Team8, Eight Roads Ventures & 5 others	60/100
135th	Decide 1991, Seattle (United States), Acqui-Hired	Global online marketplace connecting buyers and sellers of diverse products	$17M	Madrona, Maveron & 5 others	33/100