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Donna - About the company

Donna is a seed company based in Ghent (Belgium), founded in 2024 by Xander Berkein. It operates as an AI powered virtual sales assistant. Donna has raised $6.4M in funding from investors like Frontline Ventures, Pitchdrive and Syndicate One. The company has 843 active competitors, including 104 funded and 14 that have exited. Its top competitors include companies like SalesLoft, Attention and Actively.

Company Details

AI powered virtual sales assistant. It is an AI assistant designed to provide virtual administrative support to small business owners. It allows users to interact with the AI to draft follow up emails. The AI assists by asking questions based on the sales playbook. It caters to industries such as food, real estate, and more.
Email ID
*****@askdonna.com
Key Metrics
Founded Year
2024
Location
Ghent, Belgium
Stage
Seed
Total Funding
$6.4M in 2 rounds
Latest Funding Round
Ranked
Employee Count
76 as on Sep 30, 2026
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Donna's funding and investors

Donna has raised a total funding of $6.4M over 2 rounds. Its first funding round was on Jun 19, 2024. Its latest funding round was a Seed round on Dec 02, 2025 for $*****. 7 investors participated in its latest round. Donna has 7 institutional investors and 16 angel investors.

Here is the list of recent funding rounds of Donna:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Dec 02, 2025
7237327
Seed
6022146
8813399
3047477
6754782
Jun 19, 2024
6226498
Seed
7970181
6196022
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Donna's founders and board of directors

Founder? Claim Profile
The founders of Donna is Xander Berkein.
Here are the details of Donna's key team members:

Donna's employee count trend

Donna has 76 employees as of Sep 26. Here is Donna's employee count trend over the years:
Employee count trend for Donna
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Donna's Competitors and alternates

Top competitors of Donna include SalesLoft, Attention and Actively. Here is the list of Top 10 competitors of Donna, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for SalesLoft
SalesLoft
2011, Atlanta (United States), Acquired
Sales prospecting and engagement tool for enterprises
$246M
79/100
2nd
Logo for Attention
Attention
2021, New York City (United States), Series B
Developer of software automating sales workflows and customer conversation analysis
$44M
67/100
3rd
Logo for Actively
Actively
2021, New York City (United States), Series B
Developer of artificial intelligence agents for managing revenue account workflows
$68M
65/100
4th
Logo for SquadStack
SquadStack
2014, Noida (India), Series B
Provider of AI-powered voice agents and customer support automation platform
$24.9M
64/100
5th
Logo for Floworks
Floworks
2021, Lewes (United States), Seed
Cloud-based RPA platform for basic automation
$1.75M
64/100
6th
Logo for Nooks
Nooks
2020, Oakton (United States), Series B
AI powered sales assistant for enterprises
$75M
63/100
7th
Logo for Databook
Databook
2017, Palo Alto (United States), Series B
AI based platform offering productivity tools for enterprises
$71.4M
62/100
8th
Logo for TechSee
TechSee
2015, Tel Aviv (Israel), Series C
AI virtual agent for customer experience
$53.5M
62/100
9th
Logo for Salient
Salient
2023, San Francisco (United States), Series A
Developer of automated artificial intelligence software for loan servicing operations
$60.5M
58/100
10th
Logo for Winn.AI
Winn.AI
2021, Tel Aviv (Israel), Series A
Platform offering AI based virtual assistant solutions for salespeople
$35M
57/100
36th
Logo for Donna
Donna
2024, Ghent (Belgium), Seed
AI powered virtual sales assistant
$6.4M
44/100
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Donna's Investments and acquisitions

Donna has made no investments or acquisitions yet.

Reports related to Donna

Here is the latest report on Donna's sector:

News related to Donna

Media has covered Donna for 1 event in last 1 year.
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FAQs about Donna

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