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eMarketer - About the company

eMarketer is an acquired company based in New York City (United States), founded in 1996 by Geoff Ramsey and Terry Chabrowe. It operates as a Provider of market forecasts, data, and insights for business strategy. eMarketer has raised $25M in funding from Stripes. The company has 276 active competitors, including 24 funded and 19 that have exited. Its top competitors include companies like Human Longevity, Premise and Enigma.

Company Details

Provider of market forecasts, data, and insights for business strategy. The company offers resources to anticipate changes across marketing, advertising, and commerce. It delivers forecasts and reports based on a proprietary methodology. The company sources quantitative and qualitative data from various sources.
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Key Metrics
Founded Year
1996
Location
New York City, United States
Stage
Acquired
Total Funding
$25M in 1 round
Latest Funding Round
Investors
Ranked
Employee Count
324 as on May 31, 2026
Similar Companies
Exit Details
Acquired by Axel Springer (Jun 10, 2016)

eMarketer's acquisition details

eMarketer got acquired by Axel Springer on Jun 10, 2016 at an acquisition amount of $*****.
Click here to take a look at eMarketer's acquisition in detail
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eMarketer's funding and investors

eMarketer has raised a total funding of $25M over 1 round. Its latest funding round was a Series B round on Jan 11, 2012 for $*****. 1 investor participated in its latest round. eMarketer has 1 institutional investor.

Here is the list of recent funding rounds of eMarketer:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jan 11, 2012
6500697
Series B
3653348
2208691
1160686
3752476
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eMarketer's founders and board of directors

Founder? Claim Profile
The founders of eMarketer are Geoff Ramsey and Terry Chabrowe.
Here are the details of eMarketer's key team members:

eMarketer's employee count trend

eMarketer has 324 employees as of May 26. Here is eMarketer's employee count trend over the years:
Employee count trend for eMarketer
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eMarketer's Competitors and alternates

Top competitors of eMarketer include Human Longevity, Premise and Enigma. Here is the list of Top 10 competitors of eMarketer, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Human Longevity
Human Longevity
2013, San Diego (United States), Series B
Provider of precision medicine, preventative health assessments, and longevity care
$409M
76/100
2nd
Logo for Premise
Premise
2012, San Francisco (United States), Series E
Crowdsourced real-time offline economic data tracking
$152M
71/100
3rd
Logo for Enigma
Enigma
2011, New York City (United States), Series C
Provider of business data and intelligence for risk and growth management
$130M
71/100
4th
Logo for Cint
Cint
1998, Stockholm (Sweden), Acquired
Market research platform
$26.4M
70/100
5th
Logo for YipitData
YipitData
2010, New York City (United States), Series E
Provider of data and analysis on company performance and consumer behavior
$492M
69/100
6th
Logo for Preqin
Preqin
2003, London (United Kingdom), Acquired
Provider of alternative assets data, solutions, and insights for professionals
-
66/100
7th
Logo for Data Sutram
Data Sutram
2018, Mumbai (India), Series A
Provider of external intelligence for financial decisions across customer lifecycle
$15M
65/100
8th
Logo for Statista
Statista
2007, Hamburg (Germany), Acquired
Provider of market data, market research, and market study statistics
-
63/100
9th
Logo for MarketsandMarkets
MarketsandMarkets
2009, Pune (India), Series C
Provider of market research reports and business research insights services
$56.5M
61/100
10th
Logo for Adara
Adara
2005, Palo Alto (United States), Acquired
Provider of data and measurement tools for boosting engagement and growth
$67.1M
61/100
20th
Logo for eMarketer
eMarketer
1996, New York City (United States), Acquired
Provider of market forecasts, data, and insights for business strategy
$25M
44/100
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eMarketer's Investments and acquisitions

eMarketer has made no investments or acquisitions yet.

Reports related to eMarketer

Here is the latest report on eMarketer's sector:

News related to eMarketer

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Media has covered eMarketer for a total of 3 events in the last 1 year, 3 of them have been about company updates.
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