When was Emotive founded?

Emotive was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Emotive located?

Emotive is headquartered in Los Angeles, United States. It is registered at Los Angeles.

Who is the current CEO of Emotive?

Brian Zatulove of Emotive. They have also founded 1 company.

How many employees does Emotive have?

As of Apr 30, 2026, the latest employee count at Emotive is 41.

Is Emotive a funded company?

Emotive is a funded company, having raised a total of $73.9M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 31, 2019.

How much is Emotive worth?

The last known valuation of Emotive was $***** as of Mar 02, 2022.

When was the latest funding round of Emotive?

Emotive's latest funding was a $***** Series B round on Mar 02, 2022, with participation from 5 investors. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $468M in funding in 2026 to date.

Where does Emotive rank among its competitors?

Emotive ranks 10th amongst 2032 active competitors, of which 287 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Klaviyo, which secured $100M in Jul, 2022.

Who are the top competitors of Emotive?

Emotive's top competitors include Klaviyo, Riskified and Rokt Technologies. Among them, Klaviyo secured the most recent funding round in July, 2022.

Emotive - 2026 Company Profile, Team, Funding & Competitors

Emotive is an acquired company based in Los Angeles (United States), founded in 2018 by Zachary Wise and Brian Zatulove. It operates as a SMS marketing solution provider. Emotive has raised $73.9M in funding from CRV, with last known valuation of $*****. The company has 2032 active competitors, including 287 funded and 166 that have exited. Its top competitors include companies like Klaviyo, Riskified and Rokt Technologies.

Company Details

Emotive provides a conversational bot for sales conversions. The products allow users to connect and communicate with the customers, optimize mobile engagement, manage online sales associates, and customer loyalty. It helps the fashion, cosmetics, baby, food, and beverage industries.

Website: emotive.io
Social
Email ID: *****@emotive.io
Registered Address: Los Angeles

Key Metrics

Founded Year

2018

Location

Los Angeles, United States

Stage

Acquired

Total Funding

$73.9M in 3 rounds

Latest Funding Round

Series B, Mar 02, 2022, $*****

Last Known Valuation

$***** as on Mar 02, 2022

Investors

CRV & 6 more

Ranked

10^th among 2032 active competitors

Employee Count

41 as on Apr 30, 2026

Investment & Acquisitions

Bloom

Similar Companies

Drift Technologies & 705 more

Exit Details

Acquired by Privy (Jul 09, 2025)

View Emotive's full profile

Emotive is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
317 Labs, Inc CIN: 84-1741122 , United States, Active	Dec 31, 2017	-	35 (As on Dec 31, 2023)	-

Emotive got acquired by Privy on Jul 09, 2025.

Click here to take a look at Emotive's acquisition in detail

Emotive has raised a total funding of $73.9M over 3 rounds. Its first funding round was on Oct 31, 2019. Its latest funding round was a Series B round on Mar 02, 2022 for $*****. 5 investors participated in its latest round. Emotive has 7 institutional investors.

Here is the list of recent funding rounds of Emotive:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 02, 2022	6567333	Series B	5343412	4495456	3939548	5944951
Jun 11, 2020	7122825	Series A	6357012	5193099	6007548	8447202
Oct 31, 2019	6962817	Seed	2622529	8566436	1218188	3246814

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View details of Emotive's funding rounds and investors

The founders of Emotive are Zachary Wise and Brian Zatulove. Brian Zatulove is the CEO of Emotive.

Here are the details of Emotive's key team members:

Zachary Wise: Co-Founder of Emotive. They serve on the board of 1 company.
Brian Zatulove: Co-Founder & CEO of Emotive. They serve on the board of 1 company.
Contact Info: 1 email address

Emotive's Board of Directors

Emotive's board has 5 active members. Omar Hamoui, Zachary Wise, Brian Zatulove, Sabri Murat Bicer and Murat Bicer are independent board members.

Here is the list of Emotive's board of directors:

Name	Type	Representing	Status	Duration
Omar Hamoui	Independent board member	-	Current	5y 3m
l{krqcv	Independent board member	-	Current	7y 7m
crjkknu	Independent board member	-	Current	7y 1m
hvxq{ky	Independent board member	-	Current	5y 3m
qltfjvf	Independent board member	-	Current	7y 7m

View details of Emotive's Founder profiles and Board Members

Emotive's employee count trend

Emotive has 41 employees as of Apr 26. Here is Emotive's employee count trend over the years:

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Top competitors of Emotive include Klaviyo, Riskified and Rokt Technologies. Here is the list of Top 10 competitors of Emotive, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Sands Capital & 21 others	81/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Genesis Partners, Founder Collective & 21 others	74/100
3rd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, Insight Partners & 6 others	71/100
5th	Drift Technologies 2015, Boston (United States), Acquired	AI and cloud based lead generation chatbots for businesses	$107M	General Catalyst, Sequoia Capital & 13 others	71/100
6th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
7th	Attentive Mobile 2016, New York (United States), Series E	AI based conversational marketing solutions for ecommerce businesses	$1.03B	Coatue, IVP & 32 others	69/100
8th	LivePerson 1995, New York City (United States), Acquired	Provider of conversational AI platform for digital customer and agent experiences	-	Alpha Venture Partners, JANA Partners & 10 others	69/100
9th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Herald Investment Management, ET Capital & 5 others	68/100
10th	Emotive 2018, Los Angeles (United States), Acquired	SMS marketing solution provider	$73.9M	Across Capital, Stripes & 5 others	68/100