When was Experiment founded?

Experiment was founded in 2020 and raised its 1st funding round 3 years after it was founded.

Where is Experiment located?

Experiment is headquartered in New York City, United States.

Who is the current CEO of Experiment?

Lisa Guerrera of Experiment. They have also founded 1 company.

How many employees does Experiment have?

As of Mar 31, 2026, the latest employee count at Experiment is 17.

Is Experiment a funded company?

Experiment is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Nov 13, 2023.

When was the latest funding round of Experiment?

Experiment's latest funding was a $***** Seed round on Nov 13, 2023, with participation from 1 investor.

Where does Experiment rank among its competitors?

Experiment ranks 511th amongst 1674 active competitors, of which 98 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Starface World, which secured $105M in Mar, 2026.

Who are the top competitors of Experiment?

Experiment's top competitors include Glossier, Goop and Sugar Cosmetics. Among them, Starface World secured the most recent funding round in March, 2026.

Experiment - 2026 Company Profile, Team, Funding & Competitors

Company Details

Internet first brand offering facial care products. The product catalog includes facial mask sheets, serum, and more. The company claims that the product helps to reduce skin irritation, dry skin, and more.

Website: experimentbeauty.com
Social
Email ID: *****@experimentbeauty.com

Key Metrics

Founded Year

2020

Location

New York City, United States

Stage

Seed

Total Funding

$3.3M in 1 round

Latest Funding Round

Seed, Nov 13, 2023, $*****

Investors

Greycroft

Ranked

511^th among 1674 active competitors

Employee Count

17 as on Mar 31, 2026

Similar Companies

Clayco & 216 more

View Experiment's full profile

Experiment has raised a total funding of $3.3M over 1 round. Its latest funding round was a Seed round on Nov 13, 2023 for $*****. 1 investor participated in its latest round. Experiment has 1 institutional investor.

Here is the list of recent funding rounds of Experiment:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 13, 2023	7932321	Seed	9406981	6957512	6206062	1758417

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View details of Experiment's funding rounds and investors

The founders of Experiment are Emmy Ketcham and Lisa Guerrera. Lisa Guerrera is the CEO of Experiment.

Here are the details of Experiment's key team members:

Emmy Ketcham: Co-Founder & CPO of Experiment.
Contact Info: 1 email address
Lisa Guerrera: Co-founder & CEO of Experiment.

View details of Experiment's Founder profiles and Board Members

Experiment's employee count trend

Experiment has 17 employees as of Mar 26. Here is Experiment's employee count trend over the years:

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Top competitors of Experiment include Glossier, Goop and Sugar Cosmetics. Here is the list of Top 10 competitors of Experiment, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Index Ventures & 22 others	69/100
2nd	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Felix Capital, Fidelity Investments & 12 others	63/100
3rd	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$96.3M	A91 Partners, India Quotient & 71 others	63/100
4th	Minimalist 2018, Jaipur (India), Acquired	Online retailer of skincare, body, hair, and lip care products	$15M	Peak XV Partners, Unilever Ventures & 2 others	61/100
5th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
6th	Beautycounter 2012, Santa Monica (United States), Acquired	Internet-first brand of multi-category beauty products	$41.9M	TPG, Mousse Partners & 9 others	61/100
7th	Starface World 2019, New York City (United States), Series A	Private label brand of pimple care stickers	$108M	Align Ventures, BBG Ventures & 10 others	60/100
8th	Youth to the People 2015, Los Angeles (United States), Acquired	Manufacturer of natural skin care products	$12M	Sandbridge Capital, Strand Equity Partners ... & 1 others	59/100
9th	Supergoop 2007, New York City (United States), Acquired	Online retailer of skincare products with sun protection factor	-	Encore Consumer Capital, TQ Ventures & 7 others	56/100
10th	Tatcha 2009, San Francisco (United States), Acquired	Internet first brand offering natural skincare products	$21.3M	Castanea Partners, Fifth Down Capital & 3 others	56/100
511th	Experiment 2020, New York City (United States), Seed	Internet first brand offering facial care products	$3.3M	Greycroft	23/100