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Fathom - About the company

Fathom is an acquired company based in Vancouver (Canada), founded in 2023 by Tovah Paglaro and Michiah Prull. It operates as an AI based customer feedback platform for businesses. The company has 1623 active competitors, including 217 funded and 96 that have exited. Its top competitors include companies like User Testing, SurveyMonkey and Qualtrics.

Company Details

AI based customer feedback platform for businesses. It helps businesses and researchers understand open-ended feedback and qualitative data. It analyzes open-ended feedback, transforming qualitative data into actionable insights. It enables researchers to deliver context-specific insights from customer, brand, and employee feedback.
Key Metrics
Founded Year
2023
Location
Vancouver, Canada
Stage
Acquired
Ranked
Employee Count
8 as on May 31, 2026
Similar Companies
Exit Details
Acquired by QuestionPro (Apr 21, 2026)

Fathom's acquisition details

Fathom got acquired by QuestionPro on Apr 21, 2026.
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Fathom's funding and investors

Fathom is a funded company. Fathom has 1 institutional investor.

Fathom's founders and board of directors

Founder? Claim Profile
The founders of Fathom are Tovah Paglaro and Michiah Prull. Michiah Prull is the CEO of Fathom.
Here are the details of Fathom's key team members:

Fathom's employee count trend

Fathom has 8 employees as of May 26. Here is Fathom's employee count trend over the years:
Employee count trend for Fathom
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Fathom's Competitors and alternates

Top competitors of Fathom include User Testing, SurveyMonkey and Qualtrics. Here is the list of Top 10 competitors of Fathom, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for User Testing
User Testing
2007, San Francisco (United States), Acquired
Provider of platform for gathering and analyzing user experience feedback
$148M
80/100
2nd
Logo for SurveyMonkey
SurveyMonkey
1999, Palo Alto (United States), Public
Provider of a platform for creating surveys, forms, and market research
$694M
80/100
3rd
Logo for Qualtrics
Qualtrics
2002, Provo (United States), Acquired
Provider of experience management software facilitating customer, employee, and market research
$400M
77/100
4th
Logo for Ai Palette
Ai Palette
2018, Singapore (Singapore), Acquired
AI-powered platform for CPG innovation, trend discovery, and product development
$12.7M
70/100
5th
Logo for Cint
Cint
1998, Stockholm (Sweden), Acquired
Market research platform
$26.4M
70/100
6th
Logo for dscout
dscout
2011, Chicago (United States), Series C
Provider of a platform for conducting and analyzing user experience research
$81M
68/100
7th
Logo for Faraday
Faraday
2012, Burlington (United States), Series A
AI-based platform providing consumer insights to enterprises
$12M
68/100
8th
Logo for Vypr
Vypr
2013, Manchester (United Kingdom), Series B
Provider of a platform for product and consumer intelligence solutions
$13.9M
66/100
9th
Logo for Intent
Intent
2010, London (United Kingdom), Seed
Provider of customer artificial intelligence platform generating insights from behavioural data
$16.3M
66/100
10th
Logo for Kognitiv
Kognitiv
2009, Waterloo (Canada), Acquired
Provider of loyalty program services
$35M
65/100
187th
Logo for Fathom
Fathom
2023, Vancouver (Canada), Acquired
AI based customer feedback platform for businesses
-
37/100
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Fathom's Investments and acquisitions

Fathom has made no investments or acquisitions yet.

News related to Fathom

Media has covered Fathom for 1 event in last 1 year.
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