Where is Fiera located?

Fiera is headquartered in Buffalo, United States.

How many employees does Fiera have?

As of May 31, 2026, the latest employee count at Fiera is 27.

Is Fiera a funded company?

Fiera is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Fiera rank among its competitors?

Fiera ranks 117th amongst 183 active competitors, of which 25 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Violette_FR, which secured an undisclosed amount in Dec, 2024.

Who are the top competitors of Fiera?

Fiera's top competitors include E.L.F Cosmetics, Too Faced and PAT McGRATH LABS. Among them, Violette_FR secured the most recent funding round in December, 2024.

Fiera - 2026 Company Profile, Funding & Competitors

Fiera is a funded company based in Buffalo (United States), founded in 2020. It operates as an Internet first brand offering cosmetics products. The company has 183 active competitors, including 25 funded and 18 that have exited. Its top competitors include companies like E.L.F Cosmetics, Too Faced and PAT McGRATH LABS.

Company Details

Internet first brand offering cosmetics products. The product catalog includes anti-aging concealers, neck creams, serums, matte powders, makeup brushes, neck rollers, and more. The company claims to offers cruelty-free and vegan beauty products.

Website: fieracosmetics.com
Social
Email ID: *****@fieracosmetics.com

Key Metrics

Founded Year

2020

Location

Buffalo, United States

Stage

Funding Raised

Investors

Intercap

Ranked

117^th among 183 active competitors

Employee Count

27 as on May 31, 2026

Similar Companies

MERIT & 142 more

View Fiera's full profile

Fiera is a funded company. Fiera has 1 institutional investor.

View details of Fiera's funding rounds and investors

Fiera's employee count trend

Fiera has 27 employees as of May 26. Here is Fiera's employee count trend over the years:

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Top competitors of Fiera include E.L.F Cosmetics, Too Faced and PAT McGRATH LABS. Here is the list of Top 10 competitors of Fiera, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	67/100
2nd	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	61/100
3rd	PAT McGRATH LABS 2016, New York City (United States), Series B	Legendary makeup brand offering innovative cosmetics, collaborations, and artistry	$88M	Eurazeo, ONE Luxury Group	59/100
4th	IL Makiage 1972, New York City (United States), Series B	Internet first brand offering makeup products based on personal recommendation	$130M	Franklin Templeton Investments, Fidelity Investments ... & 5 others	55/100
5th	MERIT 2021, Los Angeles (United States), Series A	Internet first brand offering eco-friendly beauty care products	$20M	L Catterton, Summit Partners & 4 others	54/100
6th	Makeup By Mario 2020, New York City (United States), Series C	Internet first brand offering multi-category cosmetics products	$40M	Silas Capital, Northwood Ventures & 1 others	53/100
7th	Milk Makeup 2015, New York City (United States), Acquired	Clean beauty and vegan makeup brand empowering self-expression and creativity	-	Main Post Partners, Amorepacific Group & 2 others	52/100
8th	Violette_FR 2021, Brooklyn (United States), Series B	Internet first brand offering multi-category natural makeup products	$2.75M	Felix Capital, Greycroft & 6 others	52/100
9th	Smashbox 1990, San Francisco (United States), Acquired	Cruelty-free, vegan makeup and primers for studio-quality results	-	TSG Consumer Partners	50/100
10th	Morphe 2008, San Francisco (United States), Acquired	Brand of beauty & personal care products	-	General Atlantic, Europa & 1 others	49/100
117th	Fiera 2020, Buffalo (United States), Funding Raised	Internet first brand offering cosmetics products	-	Intercap	20/100