FOUNDRY - About the company
FOUNDRY is a funded company based in Austin (United States), founded in 2021 by Matt Rhodes. It operates as a Platform for acquiring digital-first brands. FOUNDRY has raised an undisclosed amount in funding. The company has 90 active competitors, including 44 funded and 11 that have exited. Its top competitors include companies like THG, Evenflow and TechStyle.
Company Details
Platform for acquiring digital-first brands. The platform identifies and invests in digital-first brands like pet, home & kitchen, beauty & personal care, fitness, sports & outdoor, etc. It helps brands to optimize digital sales, supply chain management, merchandising, and more.
- Website
- foundrybrands.com
- Social
- Email ID
- *****@foundrybrands.com
Key Metrics
Founded Year
2021
Location
Austin, United States
Stage
Funding Raised
Latest Funding Round
Investors
Ranked
31st among 90 active competitors
Employee Count
26 as on Aug 31, 2026
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FOUNDRY's funding and investors
FOUNDRY has raised funding over 1 round. Its latest funding round was a Conventional Debt round on Jul 12, 2021 for $*****. 2 investors participated in its latest round. FOUNDRY has 2 institutional investors.
Here is the list of recent funding rounds of FOUNDRY:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 12, 2021 | 5241345 | Conventional Debt | 9762165 | 9688588 | 1850196 | 6080981 |
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FOUNDRY's founders and board of directors
Founder? Claim ProfileHere are the details of FOUNDRY's key team members:
- Matt Rhodes: Co-Founder of FOUNDRY.
- Helen Vaid: CEO of FOUNDRY. Contact Info: 1 email address
- Helen Vaid: CEO of FOUNDRY.
View details of FOUNDRY's Founder profiles and Board Members
FOUNDRY's employee count trend
FOUNDRY has 26 employees as of Aug 26. Here is FOUNDRY's employee count trend over the years:
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FOUNDRY's Competitors and alternates
Top competitors of FOUNDRY include THG, Evenflow and TechStyle. Here is the list of Top 10 competitors of FOUNDRY, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | THG 2004, Manchester (United Kingdom), Public | Platform acquiring digital consumer brands | $723M | 76/100 | |
2nd | Platform offering acquisition and scaling of e‑commerce businesses | $14.5M | 71/100 | ||
3rd | TechStyle 2010, El Segundo (United States), Series C | Provider of membership commerce solutions for fashion businesses | $340M | 70/100 | |
4th |  GlobalBees 2021, Delhi (India), Series B | Platform offering builder and scaler of direct-to-consumer brands | $210M | 69/100 | |
5th | GOAT Brand Labs 2021, Bengaluru (India), Series A | Provider of services for direct-to-consumer brand acquisition and scaling | $109M | 68/100 | |
6th |  Una Brands 2017, Singapore (Singapore), Series B | Operator of e-commerce brands in Asia | $115M | 65/100 | |
7th | Online brand acquirer for e-commerce businesses | $57.5M | 62/100 | ||
8th | Heyday 2020, San Francisco (United States), Acquired | Acquirer and incubator of digital brands and e-commerce businesses | $800M | 61/100 | |
9th |  Society Brands 2020, Canton (United States), Series D | Retailer of consumer products | $230M | 59/100 | |
10th |  Berlin Brands Group 2005, Berlin (Germany), Late Stage | Brand of consumer products | $800M | 58/100 | |
31st |  FOUNDRY 2021, Austin (United States), Funding Raised | Platform for acquiring digital-first brands | - | 44/100 |
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FOUNDRY's Investments and acquisitions
FOUNDRY has acquired 2 companies including Blu Atlas and Supply. FOUNDRY has not made any investments as of now.Reports related to FOUNDRY
Here is the latest report on FOUNDRY's geography:
News related to FOUNDRY
Media has covered FOUNDRY for 1 event in last 1 year, It was about people movement.
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The Talent Studios Places Chief Executive Officer for Foundry BrandsHunt Scanlon•Oct 28, 2025•The Talent Studios, FOUNDRY
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Foundry Appoints Experienced Beauty Exec To Guide Men’s Personal Care Businessbeautyindependent.com•Jan 02, 2024•FOUNDRY
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Foundry Acquires Blu Atlas, its 3rd Men’s Personal Care AcquisitionBusiness Wire•Jul 13, 2023•FOUNDRY, Blu Atlas
•
Helen Vaid joins Abercrombie & Fitch board as independent directorFashionUnited•Feb 17, 2023•Abercrombie and Fitch, FOUNDRY
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Foundry launches with $100m from LightBay and MonogramPE Hub•Jul 12, 2021•Foundry, LightBay Capital, Monogram Capital Partners, FOUNDRY
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