When was Heyday founded?

Heyday was founded in 2020 and raised its 1st funding round within a year of its incorporation.

Where is Heyday located?

Heyday is headquartered in San Francisco, United States.

How many employees does Heyday have?

As of Jul 31, 2026, the latest employee count at Heyday is 50.

Is Heyday a funded company?

Heyday is a funded company, having raised a total of $800M across 3 funding rounds to date. The company's 1st funding round was a $175M Series A round, raised on Nov 18, 2020.

How much is Heyday worth?

The last known valuation of Heyday was $1B as of Nov 16, 2021.

When was the latest funding round of Heyday?

Heyday's latest funding was a $555M Series C round on Nov 16, 2021, with participation from 4 investors. Its primary sector is Brands Tech. In United States, the Brands Tech sector has seen $287M in funding in 2026 to date.

Is Heyday a Brands Tech company?

The primary sectors of Heyday are Brands Tech and E-Commerce Enablers.

Where does Heyday rank among its competitors?

Heyday ranks 10th amongst 116 active competitors, of which 60 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was GlobalBees, which secured $23.4M in Apr, 2025.

Who are the top competitors of Heyday?

Heyday's top competitors include Thrasio, THG and Evenflow. Among them, GlobalBees secured the most recent funding round in April, 2025.

Heyday - 2026 Company Profile, Team, Funding & Competitors

Heyday is an acquired company based in San Francisco (United States), founded in 2020 by Sebastian Rymarz and Adam Gerchen. It operates as an Acquirer and incubator of digital brands and e-commerce businesses. Heyday has raised $800M in funding from investors like General Catalyst, Khosla Ventures and The Raine Group, with last known valuation of $1B. The company has 116 active competitors, including 60 funded and 13 that have exited. Its top competitors include companies like Thrasio, THG and Evenflow.

Sectors and market segments that Heyday operate in

Heyday serves in the Retail market segments.The primary business model of Heyday are:

Company Details

Acquirer and incubator of digital brands and e-commerce businesses. It is a platform for brand creation that provides capital, tools, and insights to assist entrepreneurs in different stages of the brand life cycle, from incubation to acquisition. It also offers a brand acquisition with estimated brand valuation and other financial information.

Website: www.heyday.co
Email ID: *****@heyday.co

Key Metrics

Founded Year

2020

Location

San Francisco, United States

Stage

Acquired

Total Funding

$800M in 3 rounds

Latest Funding Round

Series C, Nov 16, 2021, $555M

Last Known Valuation

$1B as on Nov 16, 2021

Investors

General Catalyst & 10 more

Ranked

10^th among 116 active competitors

Employee Count

50 as on Jul 31, 2026

Investment & Acquisitions

ZitSticka

Similar Companies

Thrasio & 61 more

Exit Details

Acquired by Branded E-Commerce Holding (Sep 05, 2024)

View Heyday's full profile

Heyday is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HYDY, INC. CIN: 85-2367424 , United States, Active	Jul 28, 2020	-	64 (As on Dec 31, 2023)	-

Heyday got acquired by Branded E-Commerce Holding on Sep 05, 2024.

Click here to take a look at Heyday's acquisition in detail

Heyday has raised a total funding of $800M over 3 rounds. Its first funding round was on Nov 18, 2020. Its latest funding round was a Series C round on Nov 16, 2021 for $555M. 4 investors participated in its latest round. Heyday has 11 institutional investors.

Here is the list of recent funding rounds of Heyday:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 16, 2021	$555M	Series C	$1B	-	The Raine Group	General Catalyst, Victory Park Capital Advisors, Khosla Ventures
May 20, 2021	$70M	Series B	$175M	-	General Catalyst	Khosla Ventures, Arbor Ventures
Nov 18, 2020	$175M	Series A	-	-	General Catalyst, Khosla Ventures, Arbor Ventures	Amazon, eBay, PayPal

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View details of Heyday's funding rounds and investors

The founders of Heyday are Sebastian Rymarz and Adam Gerchen.

Here are the details of Heyday's key team members:

Sebastian Rymarz: Former Co-Founder of Heyday. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Adam Gerchen: Co-Founder of Heyday.

View details of Heyday's Founder profiles and Board Members

Heyday's employee count trend

Heyday has 50 employees as of Jul 26. Here is Heyday's employee count trend over the years:

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Top competitors of Heyday include Thrasio, THG and Evenflow. Here is the list of Top 10 competitors of Heyday, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Thrasio 2018, Walpole (United States), Series D	Platform acquiring Amazon FBA brands	$3.4B	Advent International, Oaktree Capital Management ... & 30 others	76/100
2nd	THG 2004, Manchester (United Kingdom), Public	Platform acquiring digital consumer brands	$723M	BlackRock, Sofina & 53 others	76/100
3rd	Evenflow 2021, Mumbai (India), Series A	Platform offering acquisition and scaling of e‑commerce businesses	$14.5M	100Unicorns, LetsVenture & 54 others	71/100
4th	TechStyle 2010, El Segundo (United States), Series C	Provider of membership commerce solutions for fashion businesses	$340M	Rho Capital Partners, Matrix & 26 others	70/100
5th	GlobalBees 2021, Delhi (India), Series B	Platform offering builder and scaler of direct-to-consumer brands	$210M	Premji Invest, FirstCry & 22 others	69/100
6th	GOAT Brand Labs 2021, Bengaluru (India), Series A	Provider of services for direct-to-consumer brand acquisition and scaling	$109M	Tiger Global Management, NB Ventures & 36 others	68/100
7th	Perch 2019, Boston (United States), Acquired	Provider of customer-centric e-commerce and product development	$906M	Spark Capital, SoftBank Vision Fund & 5 others	66/100
8th	Una Brands 2017, Singapore (Singapore), Series B	Operator of e-commerce brands in Asia	$115M	White Star Capital, Alpha JWC Ventures & 26 others	65/100
9th	UpScalio 2021, Gurugram (India), Series A	Online brand acquirer for e-commerce businesses	$57.5M	Presight Capital, GII & 37 others	62/100
10th	Heyday 2020, San Francisco (United States), Acquired	Acquirer and incubator of digital brands and e-commerce businesses	$800M	Schechter, Amazon & 9 others	61/100