When was Good Eggs founded?

Good Eggs was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Where is Good Eggs located?

Good Eggs is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does Good Eggs have?

As of Jul 31, 2026, the latest employee count at Good Eggs is 370.

Is Good Eggs a funded company?

Good Eggs is a funded company, having raised a total of $196M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2013.

When was the latest funding round of Good Eggs?

Good Eggs' latest funding was a $***** Series D round on Feb 03, 2021, with participation from 10 investors. Its primary sector is Online Grocery. In United States, the Online Grocery sector has seen $506M in funding in 2026 to date.

Where does Good Eggs rank among its competitors?

Good Eggs ranks 13th amongst 523 active competitors, of which 39 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Fresh Direct, which secured $100M in Jun, 2026.

Who are the top competitors of Good Eggs?

Good Eggs' top competitors include Instacart, DoorDash and Thrive Market. Among them, Fresh Direct secured the most recent funding round in June, 2026.

Good Eggs - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online retailer of organic groceries, meal kits, and household essentials. They provide fresh produce, meat, seafood, bakery items, and deli products. The retailer also offers prepared meals, curated meal kits, and plant-based options. Customers can purchase dairy, eggs, snacks, drinks, alcohol, and pantry staples. Additionally, they sell frozen foods, health, home, and baby products.

Website: www.goodeggs.com/home
Social
Registered Address: San Francisco, California

Key Metrics

Founded Year

2011

Location

San Francisco, United States

Stage

Acquired

Total Funding

$196M in 6 rounds

Latest Funding Round

Series D, Feb 03, 2021, $*****

Investors

Index Ventures & 27 more

Ranked

13^th among 523 active competitors

Employee Count

370 as on Jul 31, 2026

Investment & Acquisitions

LolaBee's Harvest

Similar Companies

Kurly & 3304 more

Exit Details

Acquired by GrubMarket (Aug 06, 2024)

View Good Eggs' full profile

Good Eggs is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
GOOD EGGS, INC CIN: 452748431 , United States, Active	Dec 31, 1999	-	104 (As on Dec 31, 2024)	-

Good Eggs got acquired by GrubMarket on Aug 06, 2024.

Click here to take a look at Good Eggs's acquisition in detail

Good Eggs has raised a total funding of $196M over 6 rounds. Its first funding round was on 2013. Its latest funding round was a Series D round on Feb 03, 2021 for $*****. 10 investors participated in its latest round. Good Eggs has 27 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Good Eggs:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 03, 2021	6480197	Series D	1333385	5645886	3556095	1728641
May 15, 2018	5671035	Series C	2943957	1599993	2959969	Index Ventures & 5 more
Jul 17, 2016	9538907	Series B	2311528	3783362	Index Ventures & 1 more	Obvious Ventures & 3 more

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View details of Good Eggs's funding rounds and investors

The founders of Good Eggs is Rob Spiro.

Here are the details of Good Eggs' key team members:

Rob Spiro: Former Founder & CEO of Good Eggs and founder of 1 other company.

View details of Good Eggs's Founder profiles and Board Members

Good Eggs' employee count trend

Good Eggs has 370 employees as of Jul 26. Here is Good Eggs's employee count trend over the years:

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Top competitors of Good Eggs include Instacart, DoorDash and Thrive Market. Here is the list of Top 10 competitors of Good Eggs, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Instacart 2012, San Francisco (United States), Public	Operator of an online marketplace providing grocery and delivery services	$2.93B	Sequoia Capital, T. Rowe Price & 85 others	87/100
2nd	DoorDash 2013, San Francisco (United States), Public	Platform facilitating fast, same-day delivery of food, grocery and retail essentials from local stores and restaurants to consumers	$2.5B	T. Rowe Price, Dragoneer Investment Group ... & 56 others	87/100
3rd	Thrive Market 2014, Los Angeles (United States), Series C	Online membership-based platform offering organic groceries	$332M	Invus, Compound & 64 others	83/100
4th	Gopuff 2013, Philadelphia (United States), Series D	Online platform offering on-demand delivery services for food and groceries	$5.14B	SoftBank Vision Fund, Fidelity Investments ... & 30 others	79/100
5th	Shipt 2014, Birmingham (United States), Acquired	Provider of on-demand grocery delivery	$60.1M	Greycroft, Headline & 6 others	76/100
6th	Mercato 2015, Brooklyn (United States), Series A	Online grocery delivery connecting customers with local, independent grocers	$40.8M	Greycroft, Velvet Sea Ventures & 14 others	74/100
7th	Getir 2015, Istanbul (Turkey), Series E	App based platform offering multi-category grocery products	$2.54B	Mubadala, Tiger Global Management & 21 others	74/100
8th	Fresh Direct 2002, New York City (United States), Acquired	Online platform offering multi-category grocery products	$325M	Morrisons, J P Morgan & 9 others	72/100
9th	Foxtrot 2013, Chicago (United States), Series C	Online retailer offering multi-category grocery products	$169M	Fifth Wall, Imaginary & 30 others	69/100
10th	Gorillas 2020, Berlin (Germany), Acquired	Online platform offering multi-category grocery products	$1.33B	Coatue, DST Global & 21 others	68/100
13th	Good Eggs 2011, San Francisco (United States), Acquired	Online retailer of organic groceries, meal kits, and household essentials	$196M	Western Technology Investment, Harrison Metal ... & 26 others	64/100