HALEYS Beauty - Company Profile

Science-driven makeup brand offering easy-to-wear, skin-friendly, and intuitive beauty solutions. This brand is focused on providing makeup that addresses beauty pain points with simple formulas and focused shade ranges. The company emphasizes a solution-focused approach to product development, ensuring formulas are easy to wear and intuitive to apply. They prioritize the formula over packaging, keeping costs down to offer high-quality products. The brand is AAPI-owned and founded, aiming to create makeup that works for diverse skin tones and features. They offer a range of products including mascara, primer, setting powder, contour powder, brow pen, blush, and cleansing oil. They also provide tools like brushes. The website offers features like a shade finder, blog, rewards program, login, and cart. They offer free shipping on orders over a certain amount. The site also supports multiple languages and currencies. The brand is cruelty-free, sustainable, good-for-skin, and science-led.