When was Too Faced founded?

Too Faced was founded in 1998 and raised its 1st funding round 13 years after it was founded.

Where is Too Faced located?

Too Faced is headquartered in Orange, United States. It is registered at Irvine, California.

Who is the current CEO of Too Faced?

Jeremy Johnson of Too Faced. They have also founded 1 company.

How many employees does Too Faced have?

As of Jul 31, 2026, the latest employee count at Too Faced is 768.

Is Too Faced a funded company?

Too Faced is a funded company, having raised a total of $71.4M across 2 funding rounds to date. The company's 1st funding round was a $***** Series C round, raised on Dec 22, 2011.

When was the latest funding round of Too Faced?

Too Faced's latest funding was a $***** Conventional Debt round on Jul 2015, with participation from 0 investor. Its primary sector is Beauty & Personal Care Products. In United States, the Beauty & Personal Care Products sector has seen $227M in funding in 2026 to date.

Where does Too Faced rank among its competitors?

Too Faced ranks 11th amongst 2055 active competitors, of which 84 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Glossier, which secured $45M in Jun, 2026.

Who are the top competitors of Too Faced?

Too Faced's top competitors include Procter & Gamble, Honest and Douglas. Among them, Glossier secured the most recent funding round in June, 2026.

Too Faced - 2026 Company Profile, Team, Funding & Competitors

Too Faced is an acquired company based in Orange (United States), founded in 1998 by Jerrod Blandino and Jeremy Johnson. It operates as a Brand offering makeup products. Too Faced has raised $71.4M in funding. The company has 2055 active competitors, including 84 funded and 162 that have exited. Its top competitors include companies like Procter & Gamble, Honest and Douglas.

Company Details

Brand offering makeup products. Its products include foundations, concealers, bronzers, eyeshadows, eyeliners, lipsticks, lip gloss, and more.

Website: toofaced.com
Social
Email ID: *****@toofaced.com
Phone Number: +1 **********
Registered Address: Irvine, California

Key Metrics

Founded Year

1998

Location

Orange, United States

Stage

Acquired

Total Funding

$71.4M in 2 rounds

Latest Funding Round

Conventional Debt, Jul 2015, $*****

Investors

Weston Presidio & 1 more

Ranked

11^th among 2055 active competitors

Employee Count

768 as on Jul 31, 2026

Similar Companies

NYX Professional Makeup & 794 more

Exit Details

Acquired by Estee Lauder Companies (Nov 14, 2016)

View Too Faced's full profile

Too Faced is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
TOO FACED COSMETICS, LLC CIN: 453963328 , United States, Active	Dec 31, 1999	-	233 (As on Dec 31, 2019)	-

Too Faced got acquired by Estee Lauder Companies on Nov 14, 2016.

Click here to take a look at Too Faced's acquisition in detail

Too Faced has raised a total funding of $71.4M over 2 rounds. Its first funding round was on Dec 22, 2011. Too Faced has 2 institutional investors.

Here is the list of recent funding rounds of Too Faced:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 2015	6784636	Conventional Debt	5673093	8844242	9741844	4451081
Dec 22, 2011	1520488	Series C	6708507	2617172	8317285	2050240

Access funding benchmarks and valuations. Sign up today!

View details of Too Faced's funding rounds and investors

The founders of Too Faced are Jerrod Blandino and Jeremy Johnson. Jeremy Johnson is the CEO of Too Faced.

Here are the details of Too Faced's key team members:

Jerrod Blandino: Co-Founder of Too Faced.
Jeremy Johnson: Co-Founder & CEO of Too Faced.

View details of Too Faced's Founder profiles and Board Members

Too Faced's employee count trend

Too Faced has 768 employees as of Jul 26. Here is Too Faced's employee count trend over the years:

Uncover Too Faced's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Too Faced include Procter & Gamble, Honest and Douglas. Here is the list of Top 10 competitors of Too Faced, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Procter & Gamble 1837, Cincinnati (United States), Public	Provider of FMCG conglomerate products	-	Alcor Fund, Black Capital Investments & 5 others	79/100
2nd	Honest 2011, Santa Monica (United States), Public	Internet-first brand offering multi-category products for babies and women	$496M	IVP, Fidelity Investments & 19 others	74/100
3rd	Douglas 1910, Dusseldorf (Germany), Public	Retailer offering wide array of perfumes	$259M	AlpInvest Partners, EVCP & 3 others	73/100
4th	L'Occitane 1976, Paris (France), Public	Beauty and personal care brand	$10M	Capital Resource Partners, Shinettis	72/100
5th	L'Oreal 1909, Clichy (France), Public	Internet first brand of skin & hair care, and makeup products for men and women	-	Independents United, Nestle & 3 others	70/100
6th	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 23 others	69/100
7th	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
8th	Memebox 2012, San Francisco (United States), Series D	Internet first brand offering multi-category beauty products	$193M	Altos Ventures Management, Cowboy Ventures ... & 29 others	64/100
9th	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$96.3M	India Quotient, A91 Partners & 71 others	62/100
10th	Arbonne International 1980, Irvine (United States), Acquired	Private label brand and manufacturer of natural personal care and beauty products	-	Juna Equity Partners, Eos Partners	61/100
11th	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	61/100