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Halo - About the company

Halo is an acquired company based in Tampa (United States), founded in 1986. It operates as a Pet food brand. Halo has raised an undisclosed amount in funding. The company has 132 active competitors, including 23 funded and 17 that have exited. Its top competitors include companies like Freshpet, I And Love And You and The Farmer's Dog.

Company Details

Halo is North America's leading natural pet food brands, known for using only real meat in its holistic dry, wet and freeze-dried recipes. It has created holistic pet products since 30 years. It was founded by pet care pioneer Andi Brown (author of The Whole Pet Diet) in 1986. It was recently acquired by Pegasus Capital Advisors (a private equity group focused on health and sustainability) and award-winning entertainer Ellen DeGeneres.
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Key Metrics
Founded Year
1986
Location
Stage
Acquired
Ranked
Employee Count
1 as on Jul 31, 2026
Similar Companies
Exit Details
Acquired by Better Choice Company (Oct 16, 2019)

Halo's acquisition details

Halo got acquired by Better Choice Company on Oct 16, 2019 at an acquisition amount of $*****.
Click here to take a look at Halo's acquisition in detail
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Halo's funding and investors

Halo has raised funding over 1 round. Its latest funding round was a Conventional Debt round on May 2017 for $*****. 1 investor participated in its latest round. Halo has 1 institutional investor.

Here is the list of recent funding rounds of Halo:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
May 2017
2494431
Conventional Debt
5506049
9852844
8298742
8579753
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Halo's founders and board of directors

Founder? Claim Profile

Halo's employee count trend

Halo has 1 employees as of Jul 26. Here is Halo's employee count trend over the years:
Employee count trend for Halo
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Halo's Competitors and alternates

Top competitors of Halo include Freshpet, I And Love And You and The Farmer's Dog. Here is the list of Top 10 competitors of Halo, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Freshpet
Freshpet
2006, Secaucus (United States), Public
Internet first brand offering refrigerated pet food
$54M
69/100
2nd
Logo for I And Love And You
I And Love And You
2012, Boulder (United States), Series C
Manufacturer of premium dog and cat food using natural ingredients
$63.4M
66/100
3rd
Logo for The Farmer's Dog
The Farmer's Dog
2015, New York City (United States), Series B
Internet first brand offering personalized dog food products
$49.1M
63/100
4th
Logo for Spot & Tango
Spot & Tango
2007, New York City (United States), Series B
Brand of pet food
$57.9M
56/100
5th
Logo for JustFoodForDogs
JustFoodForDogs
2011, Irvine (United States), Series C
Internet first brand offering pet foods
$97.5M
56/100
6th
Logo for Dogsee Chew
Dogsee Chew
2015, Philadelphia (United States), Series B
Online retailer of dog treats, chews, and dental hygiene products
$22M
56/100
7th
Logo for Bond Pets
Bond Pets
2015, Boulder (United States), Series A
Internet first brand offering plant-based pet food
$20M
56/100
8th
Logo for Smalls
Smalls
2016, New York City (United States), Series B
Internet first Brand of fresh, human-grade cat food delivered monthly to customers
$34M
56/100
9th
Logo for Wild Earth
Wild Earth
2017, Berkeley (United States), Series A
Internet first brand offering pet food
$39M
53/100
10th
Logo for NomNomNow
NomNomNow
2015, San Francisco (United States), Acquired
Cooks and delivers fresh and healthy dog food directly to consumers
$13.3M
50/100
72nd
Logo for Halo
Halo
1986, Tampa (United States), Acquired
Pet food brand
-
20/100
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Halo's Investments and acquisitions

Halo has made no investments or acquisitions yet.

Reports related to Halo

Here is the latest report on Halo's sector:

News related to Halo

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FAQs about Halo

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