When was Ideally founded?

Ideally was founded in 2023 and raised its 1st funding round within a year of its incorporation.

Where is Ideally located?

Ideally is headquartered in Auckland, New Zealand.

Who is the current CEO of Ideally?

James Donald of Ideally. They have also founded 2 companies.

Which legal entities is Ideally associated with?

Ideally is associated with IDEALLY GROUP LTD.

How many employees does Ideally have?

As of Aug 31, 2026, the latest employee count at Ideally is 83.

Is Ideally a funded company?

Ideally is a funded company, having raised a total of $16M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 09, 2023.

When was the latest funding round of Ideally?

Ideally's latest funding was a $***** Series A round on Apr 21, 2026, with participation from 3 investors.

Where does Ideally rank among its competitors?

Ideally ranks 43rd amongst 1083 active competitors, of which 171 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Ideally, which secured $10M in Apr, 2026.

Who are the top competitors of Ideally?

Ideally's top competitors include User Testing, Qualtrics and Ai Palette. Among them, Ideally secured the most recent funding round in April, 2026.

Ideally - 2026 Company Profile, Team, Funding & Competitors

Company Details

Consumer insights platform for businesses. It is a research platform for informing and developing ideas, concepts, and products. It offers a self-service platform that provides overnight results and on-demand insights. It enables users to test concepts, ideas, and messages with the target audience and receive answers.

Website: www.goideally.com/
Email ID: *****@goideally.com

Key Metrics

Founded Year

2023

Location

Auckland, New Zealand

Stage

Series A

Total Funding

$16M in 3 rounds

Latest Funding Round

Series A, Apr 21, 2026, $*****

Investors

Icehouse Ventures & 8 more

Ranked

43^rd among 1083 active competitors

Employee Count

83 as on Aug 31, 2026

Similar Companies

Ai Palette & 903 more

View Ideally's full profile

Ideally is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
IDEALLY GROUP LTD CIN: 8869788 , New Zealand, Active		-	-

Ideally has raised a total funding of $16M over 3 rounds. Its first funding round was on Nov 09, 2023. Its latest funding round was a Series A round on Apr 21, 2026 for $*****. 3 investors participated in its latest round. Ideally has 8 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Ideally:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 21, 2026	6185094	Series A	6734613	6740895	1319000	7719244
Oct 01, 2024	7067212	Series A	2708424	2537462	1097483	8663337
Nov 09, 2023	4334998	Seed	8412334	5743921	Icehouse Ventures	6935025

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View details of Ideally's funding rounds and investors

The founders of Ideally are Brendan Cervin and James Donald. James Donald is the CEO of Ideally.

Here are the details of Ideally's key team members:

Brendan Cervin: Co-Founder & CTO of Ideally and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address
James Donald: Co-Founder & CEO of Ideally and founder of 1 other company.
Contact Info: 2 email addresses

View details of Ideally's Founder profiles and Board Members

Ideally's employee count trend

Ideally has 83 employees as of Aug 26. Here is Ideally's employee count trend over the years:

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Top competitors of Ideally include User Testing, Qualtrics and Ai Palette. Here is the list of Top 10 competitors of Ideally, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	81/100
2nd	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Accel, Insight Partners & 10 others	76/100
3rd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	Exfinity Venture Partners, pi Ventures & 10 others	71/100
4th	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 6 others	68/100
5th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
6th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Blackstone, Mitsui & 10 others	67/100
7th	Tavily 2023, New York City (United States), Acquired	AI based research engine optimised for AI agents and LLMs	$25M	Alpha Wave Global, Insight Partners	66/100
8th	Vypr 2013, Manchester (United Kingdom), Series B	Provider of a platform for product and consumer intelligence solutions	$13.9M	YFM Equity Partners, ACF Investors & 28 others	66/100
9th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	66/100
10th	Kognitiv 2009, Waterloo (Canada), Acquired	Provider of loyalty program services	$35M	Aimia, Blindspot & 8 others	65/100
43rd	Ideally 2023, Auckland (New Zealand), Series A	Consumer insights platform for businesses	$16M	Icehouse Ventures, Altered Capital & 7 others	55/100