When was Plum founded?

Plum was founded in 2013 and raised its 1st funding round 5 years after it was founded.

Where is Plum located?

Plum is headquartered in Thane, India. It is registered at 1st Floor Lodha i-Think Techno Campus A Wing Chirak Nagar, Thane, Thane, Maharashtra, India, 400607.

Who is the current CEO of Plum?

Shankar Prasad Sethuram of Plum. They have also founded 2 companies and are an angel investors in 1 startup.

Which legal entities is Plum associated with?

Plum is associated with PUREPLAY SKIN SCIENCES (INDIA) PRIVATE LIMITED.

How many employees does Plum have?

As of Aug 31, 2025, Plum has 295 employees, reflecting a 3% year-over-year decline in headcount.

Is Plum a funded company?

Plum is a funded company, having raised a total of $51.7M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 30, 2018.

How much is Plum worth?

The latest valuation of Plum is ₹***** as of Sep 29, 2022. This marks a decline of 8% from its peak valuation of ₹1,910Cr in Nov, 2018. This marks a decline of 8% from its peak valuation of ₹1,910Cr in Nov, 2018.

When was the latest funding round of Plum?

Plum's latest funding was a $***** Series C round on Mar 23, 2022, with participation from 4 investors. Its primary sector is Beauty Tech. In India, the Beauty Tech sector has seen $138M in funding in 2026 to date.

What is the annual revenue of Plum?

Annual revenue of Plum is between ₹500 Cr and ₹1,000 Cr as on Mar 31, 2026

Where does Plum rank among its competitors?

Plum ranks 8th amongst 751 active competitors, of which 42 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Innovist, which secured $5.7M in Apr, 2025.

Who are the top competitors of Plum?

Plum's top competitors include Innovist, Pilgrim and MyGlamm. Among them, Innovist secured the most recent funding round in April, 2025.

Plum - 2026 Company Profile, Team, Funding, Competitors & Financials

Plum is a series C company based in Thane (India), founded in 2013 by Shankar Prasad Sethuram and Prasanya Chennapatnam. It operates as an Internet first brand of vegan skincare, haircare, body care, and fragrance products. Plum has raised $51.7M in funding from investors like Unilever Ventures, Faering Capital and A91 Partners, with a current valuation of ₹*****. The company has 751 active competitors, including 42 funded and 14 that have exited. Its top competitors include companies like Innovist, Pilgrim and MyGlamm.

Company Details

Internet First brand of vegan skincare, haircare, body care, and fragrance products. The company offers a variety of items including face washes, serums, moisturizers, sunscreens, toners, and lip care. Body products include lotions, shower gels, oils, hand creams, and deodorants. The hair products offered include shampoos, conditioners, masks, and hair serums. Fragrances include perfumes, body mists, and deodorant roll-ons.

Website: plumgoodness.com
Social
Email ID: *****@plumgoodness.com
Phone Number: +91 **********
Part Of
Registered Address: 1st Floor Lodha i-Think Techno Campus A Wing Chirak Nagar, Thane, Thane, Maharashtra, India, 400607

Key Metrics

Founded Year

2013

Location

Thane, India

Stage

Series C

Total Funding

$51.7M in 3 rounds

Latest Funding Round

Series C, Mar 23, 2022, $*****

Post Money Valuation

₹***** as on Sep 29, 2022

Investors

Unilever Ventures & 6 more

Ranked

8^th among 751 active competitors

Annual Revenue

₹500 - ₹1,000 Cr as on Mar 31, 2026

Employee Count

295 as on Aug 31, 2025

Similar Companies

Innovist & 783 more

View Plum's full profile

Plum is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
PUREPLAY SKIN SCIENCES (INDIA) PRIVATE LIMITED CIN: U74120MH2013PTC248969 , India, Active	Oct 08, 2013	₹500 - ₹1,000 Cr (As on Mar 31, 2026)	283 (As on May 01, 2026)

Plum has raised a total funding of $51.7M over 3 rounds. Its first funding round was on Nov 30, 2018. Its latest funding round was a Series C round on Mar 23, 2022 for $*****. 4 investors participated in its latest round. Plum has 5 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Plum:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 23, 2022	7839540	Series C	8150421	2470320	8970322	8662369
Jun 05, 2020	4011933	Series B	3765487	9768399	1395784	Trifecta Capital
Nov 30, 2018	7599858	Series A	8794375	4605599	Unilever Ventures	Shankar Prasad Sethuram

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View details of Plum's funding rounds and investors

The founders of Plum are Shankar Prasad Sethuram and Prasanya Chennapatnam. Shankar Prasad Sethuram is the CEO of Plum.

Here are the details of Plum's key team members:

Shankar Prasad Sethuram: Co-Founder & CEO of Plum and founder of 2 other companies, Phy and Pureplay Skin Sciences. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 3 email addresses and 1 phone number
Prasanya Chennapatnam: Co-Founder of Plum and founder of 2 other companies, Phy and Pureplay Skin Sciences. They serve on the board of 1 company.
Contact Info: 1 phone number

Plum's Board of Directors

Plum's board has 5 active members. Shankar Prasad Sethuram, Prasanya Chennapatnam and Pawan Chaturvedi are part of team and Sameer Mohan Shroff and Abhay Kumar Pandey are independent board members.

Here is the list of Plum's board of directors:

Name	Type	Representing	Status	Duration
Shankar Prasad Sethuram	Team	-	Current	12y 11m
Prasanya Chennapatnam	Team	-	Current	12y 11m
Pawan Chaturvedi	Investor	-	Current	7y 7m
Sameer Mohan Shroff	Independent board member	-	Current	5y 9m
aulgkat	Independent board member	-	Current	9y 1m

View details of Plum's Founder profiles and Board Members

Plum's employee count trend

Plum has 295 employees as of Aug 25. The total employee count is 4.0% lower than what it was in Aug 24. Here is Plum's employee count trend over the years:

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Top competitors of Plum include Innovist, Pilgrim and MyGlamm. Here is the list of Top 10 competitors of Plum, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Innovist 2018, Gurugram (India), Acquired	Retailer of personal care products for hair skin and sun	$19.2M	72 Ventures, Sauce & 51 others	78/100
2nd	Pilgrim 2019, Mumbai (India), Series B	Online brand offering multi-category natural beauty care products	$50M	Fireside Ventures, Vertex Ventures & 53 others	76/100
3rd	MyGlamm 2015, Mumbai (India), Unfunded	Platform for beauty and personal care products	-	-	75/100
4th	Honasa Consumer 2016, Gurugram (India), Public	Retailer of beauty and personal care products with digital presence	$126M	Fireside Ventures, Peak XV Partners & 15 others	73/100
5th	MCaffeine 2015, Mumbai (India), Series C	Online retailer of caffeinated skin and hair care products	$48.4M	Amicus Capital Partners, Paragon Partners ... & 99 others	73/100
6th	Be Bodywise 2021, Mumbai (India), Funding Raised	Online brand offering multi-category beauty, health, and wellness products	-	Soonicorn Capital	69/100
7th	The Good Glamm Group 2015, Delhi (India), Deadpooled	Brand of beauty and personal care products	$352M	L'Occitane, Amazon & 62 others	67/100
8th	Plum 2013, Thane (India), Series C	Internet first brand of vegan skincare, haircare, body care, and fragrance products	$51.7M	Trifecta Capital, Faering Capital & 5 others	65/100
9th	Believe 2019, Singapore (Singapore), Series C	Manufacturer of vegan and cruelty free halal certified personal products	$81.2M	Jungle Ventures, Accel & 21 others	64/100
10th	WishCare 2019, Kolkata (India), Seed	Retailer of skincare and hair care products for personal grooming	$2.4M	Unilever Ventures, Twenty Nine Capital Partners ... & 1 others	63/100

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Founders (largest shareholder) own 53.44%, Funds own 46.08%, Angels own 0.04% and Other People own 0.02%. The net worth of Plum's founders is INR 942Cr as of Sep 29, 2022.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	53.44%	942Cr	1172066	2683318	1993955	9336453
Shankar Prasad Sethuram	4009783	1498570	2869348	3212839	4445849	4003175
Prasanya Chennapatnam	1109400	3712354	6576258	7131391	8919431	8297762
Fund	46.08%	813Cr	2185197	7433774	6780200	2067733
Unilever Ventures	2228285	2666697	2879776	3477110	5455723	5730291
A91 Partners	1340072	4924662	3567621	2859315	7475077	2418500
Faering Capital	1522969	2945029	6044980	5738598	3531011	9074332
Angel	0.04%	74.1L	0	0	0	0
Other People	0.02%	37.1L	0	0	0	0
ESOP Pool	0.42%	7.41Cr	0	0	0	0
Total	100.00%	1,760Cr	3584489	2878180	7051193	6996290