When was BetaOut founded?

BetaOut was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is BetaOut located?

BetaOut is headquartered in Noida, India. It is registered at HOUSE NO. 37, TAIMOOR NAGAR, NALA ROAD, MAHARANI BAGH, NEW DELHI, Delhi, India, 110064.

Who is the current CEO of BetaOut?

Ankit Maheshwari of BetaOut. They are also an angel investors in 1 startup.

Which legal entities is BetaOut associated with?

BetaOut is associated with BETAOUT TECHNOLOGIES PRIVATE LIMITED.

Is BetaOut a funded company?

BetaOut is a funded company, having raised a total of $2M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2015.

When was the latest funding round of BetaOut?

BetaOut's latest funding was a $***** Seed round on Jan 24, 2017, with participation from 1 investor. Its primary sector is MarketingTech. In India, the MarketingTech sector has seen $47.2M in funding in 2026 to date.

What is the annual revenue of BetaOut?

Annual revenue of BetaOut is ₹1.22L as on Mar 31, 2019.

Where does BetaOut rank among its competitors?

BetaOut ranks 382nd amongst 1077 active competitors, of which 229 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5M in Aug, 2025.

Who are the top competitors of BetaOut?

BetaOut's top competitors include Klaviyo, Riskified and Rokt Technologies. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

BetaOut - 2026 Company Profile, Team, Funding, Competitors & Financials

BetaOut is an acqui-hired company based in Noida (India), founded in 2013 by Ankit Maheshwari, Nandini Rathi, Mayank Dhingra, Arjun Maheshwari and Raghubir Thakur. It operates as a Marketing personalisation and engagement software for eCommerce. BetaOut has raised $2M in funding from investors like LetsVenture, Hyderabad Angels and Mumbai Angels. The company has 1077 active competitors, including 229 funded and 143 that have exited. Its top competitors include companies like Klaviyo, Riskified and Rokt Technologies.

Company Details

Provides a marketing personalization and engagement suite for eCommerce sites. Offers real-time behavioral database along with user segmentation based on their activity and profile data. The engagement platform comprises of engagement apps, communication apps and email marketing solutions for engaging with different user segments. Customers have to install a Javascript code on their site, and choose apps, themes required. Customers include GOQii, Paytm, Viacom, Zepo, Ixigo as per their AngelList profile. Second company after MartMobi to get selected for TechStars, a US-based accelerator. Raised seed funding from Snapdeal co-founders Kunal Bahl and Rohit Bansal, Anupam Mittal of People Group, Phanindra Sama of redBus, Pallav Nadhani of Fusion Charts, Girish Mathrubootham of Freshdesk, Vishay Shekhar Sharma of Paytm, and Amit Ranjan of Slideshare among others. Raised an undisclosed amount of funding from East Ventures and other South East Asia-based angel investors in Jan 2017.

Website: betaout.com
Social
Email ID: *****@betaout.com
Phone Number: +91 **********
Registered Address: HOUSE NO. 37, TAIMOOR NAGAR, NALA ROAD, MAHARANI BAGH, NEW DELHI, Delhi, India, 110064

Key Metrics

Founded Year

2013

Location

Noida, India

Stage

Acqui-Hired

Total Funding

$2M in 5 rounds

Latest Funding Round

Seed, Jan 24, 2017, $*****

Investors

LetsVenture & 32 more

Ranked

382^nd among 1077 active competitors

Annual Revenue

₹1.22L as on Mar 31, 2019

Similar Companies

Klaviyo & 1472 more

View BetaOut's full profile

BetaOut is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BETAOUT TECHNOLOGIES PRIVATE LIMITED CIN: U72200DL2012PTC238583 , India, Strike off	Jul 10, 2012	$1.75K (As on Mar 31, 2019)	-

BetaOut has raised a total funding of $2M over 5 rounds. Its first funding round was on 2015. Its latest funding round was a Seed round on Jan 24, 2017 for $*****. 1 investor participated in its latest round. BetaOut has 13 institutional investors and 20 angel investors.

Here is the list of recent funding rounds of BetaOut:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 24, 2017	8521502	Seed	6001721	2791930	1085231	4339858
Apr 19, 2016	4135071	Seed	4587920	6530985	3537826	Sam Yagan & 2 more
Aug 13, 2015	8738781	Seed	8781836	1873533	9177716	Better Capital & 20 more

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View details of BetaOut's funding rounds and investors

The founders of BetaOut are Ankit Maheshwari, Nandini Rathi, Mayank Dhingra, Arjun Maheshwari and Raghubir Thakur. Ankit Maheshwari is the CEO of BetaOut.

Here are the details of BetaOut's key team members:

Ankit Maheshwari: Co-Founder & CEO of BetaOut and founder of 3 other companies, Instamedia, ContentCloud and GetAmplify. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Nandini Rathi: Co-Founder & CMO of BetaOut and founder of 1 other company.
Mayank Dhingra: Former Co-Founder of BetaOut and founder of 1 other company.
Contact Info: 1 email address
Arjun Maheshwari: Former Co-Founder of BetaOut and founder of 1 other company.
Raghubir Thakur: Former Co-Founder & CTO of BetaOut.

BetaOut's Board of Directors

BetaOut's board has 1 active member. Kishwer Ahmad is independent board member.

Here is the list of BetaOut's board of directors:

Name	Type	Representing	Status	Duration
Kishwer Ahmad	Independent board member	-	Current	8y 1m

View details of BetaOut's Founder profiles and Board Members

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Top competitors of BetaOut include Klaviyo, Riskified and Rokt Technologies. Here is the list of Top 10 competitors of BetaOut, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Sands Capital & 21 others	81/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Genesis Partners, Entree Capital & 21 others	74/100
3rd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, SoftBank Vision Fund & 6 others	71/100
5th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, Herald Investment Management ... & 5 others	68/100
6th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
7th	Ravelin Technology 2014, London (United Kingdom), Acquired	Provider of AI-native fraud and abuse prevention solutions for merchants	$37.2M	Amadeus Capital, Passion Capital & 12 others	69/100
8th	Postscript 2018, Scottsdale (United States), Series C	Enterprise SMS and MMS platform for e-commerce	$117M	Y Combinator, Accomplice & 24 others	68/100
9th	Nitro Commerce 2023, Gurugram (India), Series A	AI-driven marketing automation platform for e commerce businesses	$6.8M	Catalyst Trusteeship, Cornerstone Ventures ... & 32 others	67/100
10th	Zoovu 2010, Boston (United States), Series C	Provider of AI-based customer engagement solutions for e-commerce businesses	$200M	ProVen VCT, FTV Capital & 9 others	66/100
382nd	BetaOut 2013, Noida (India), Acqui-Hired	Marketing personalisation and engagement software for eCommerce	$2M	Seeders, LetsVenture & 31 others	29/100