When was IT Cosmetics founded?

IT Cosmetics was founded in 2008 and raised its 1st funding round 5 years after it was founded.

Where is IT Cosmetics located?

IT Cosmetics is headquartered in Jersey City, United States.

Who is the current CEO of IT Cosmetics?

Jamie Kern Lima of IT Cosmetics.

How many employees does IT Cosmetics have?

As of Jul 31, 2026, the latest employee count at IT Cosmetics is 459.

Is IT Cosmetics a funded company?

IT Cosmetics is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Sep 10, 2013.

When was the latest funding round of IT Cosmetics?

IT Cosmetics' latest funding was a $***** PE round on Sep 10, 2013, with participation from 1 investor. Its primary sector is Beauty & Personal Care Products. In United States, the Beauty & Personal Care Products sector has seen $227M in funding in 2026 to date.

Where does IT Cosmetics rank among its competitors?

IT Cosmetics ranks 19th amongst 1447 active competitors, of which 52 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Glossier, which secured $45M in Jun, 2026.

Who are the top competitors of IT Cosmetics?

IT Cosmetics' top competitors include Procter & Gamble, Douglas and L'Occitane. Among them, Glossier secured the most recent funding round in June, 2026.

IT Cosmetics - 2026 Company Profile, Team, Funding & Competitors

Q: Is IT Cosmetics an acquired company?

IT Cosmetics got acquired by L'Oreal on Jul 22, 2016.

Company Details

IT Cosmetics develops and sells anti-aging, colour infused cosmetics and skin care products. Products they sell include anti-aging concealer, skin cream, eyebrow pencil, makeup balm, foundation, lipstick, mascara, brushes and tools etc. Sells through TV shopping networks like QVC, The Shopping Channel, retailers like Ulta Beauty, through its online platform etc.Won the Cosmetic Innovator of the Year Award (2011) for "Most Innovative Company" by ICMAD. The company had recorded sales of $182 million in the financial year ending June 2016.

Website: www.itcosmetics.com/
Social
Email ID: *****@itcosmetics.com

Key Metrics

Founded Year

2008

Location

Jersey City, United States

Stage

Acquired

Latest Funding Round

PE, Sep 10, 2013, $*****

Investors

TSG Consumer Partners

Ranked

19^th among 1447 active competitors

Employee Count

459 as on Jul 31, 2026

Similar Companies

Procter & Gamble & 3623 more

Exit Details

Acquired by L'Oreal (Jul 22, 2016)

View IT Cosmetics' full profile

IT Cosmetics got acquired by L'Oreal on Jul 22, 2016 at an acquisition amount of $*****.

Click here to take a look at IT Cosmetics's acquisition in detail

IT Cosmetics has raised funding over 1 round. Its latest funding round was a PE round on Sep 10, 2013 for $*****. 1 investor participated in its latest round. IT Cosmetics has 1 institutional investor.

Here is the list of recent funding rounds of IT Cosmetics:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 10, 2013	2220749	PE	1217992	9902282	7101259	7683156

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View details of IT Cosmetics's funding rounds and investors

The founders of IT Cosmetics are Jamie Kern Lima and Paulo Lima.

Here are the details of IT Cosmetics' key team members:

Jamie Kern Lima: Co-Founder & CEO of IT Cosmetics.
Paulo Lima: Co-Founder of IT Cosmetics.

View details of IT Cosmetics's Founder profiles and Board Members

IT Cosmetics' employee count trend

IT Cosmetics has 459 employees as of Jul 26. Here is IT Cosmetics's employee count trend over the years:

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Top competitors of IT Cosmetics include Procter & Gamble, Douglas and L'Occitane. Here is the list of Top 10 competitors of IT Cosmetics, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Procter & Gamble 1837, Cincinnati (United States), Public	Provider of FMCG conglomerate products	-	Alcor Fund, Black Capital Investments & 5 others	79/100
2nd	Douglas 1910, Dusseldorf (Germany), Public	Retailer offering wide array of perfumes	$259M	AlpInvest Partners, EVCP & 3 others	73/100
3rd	L'Occitane 1976, Paris (France), Public	Beauty and personal care brand	$10M	Capital Resource Partners, Shinettis	72/100
4th	L'Oreal 1909, Clichy (France), Public	Internet first brand of skin & hair care, and makeup products for men and women	-	Independents United, Nestle & 3 others	70/100
5th	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Index Ventures & 23 others	69/100
6th	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
7th	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$96.3M	India Quotient, A91 Partners & 71 others	62/100
8th	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	61/100
9th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
10th	Sephora 1970, Neuilly sur seine (France), Acquired	Internet first brand offering multi category skin, hair & make up care products	-	Osmium Global, Europa	61/100
19th	IT Cosmetics 2008, Jersey City (United States), Acquired	Anti-aging, colour infused cosmetics and skincare products company	-	TSG Consumer Partners	56/100