Laani - About the company
Laani is a seed company based in Vadodara (India), founded in 2025 by Nirja Bhatt. It operates as an Online retailer of aluminium-free underarm deodorant sticks with brightening ingredients. Laani has raised $994K in funding from V3 Ventures and Saama, with a current valuation of $*****. The company has 427 active competitors, including 24 funded and 8 that have exited. Its top competitors include companies like Foxtale, World of Asaya and Deconstruct.
Company Details
Online retailer of aluminium-free underarm deodorant sticks with brightening ingredients. The deodorants contain niacinamide and alpha arbutin. These deodorants are designed to be lightweight and non-sticky. The products are formulated without sulfates and parabens.
- Website
- withyoulaani.com
- Email ID
- *****@withyoulaani.com
- Phone Number
- +91 **********
- Registered Address
- 2/1, Arunoday Society, Alkapuri, Vadodara, Vadodara, Gujarat, India, 390007
Key Metrics
Founded Year
2025
Location
Vadodara, India
Stage
Seed
Total Funding
$994K in 1 round
Latest Funding Round
Post Money Valuation
$***** as on Jan 27, 2026
Investors
Ranked
62nd among 427 active competitors
Employee Count
5 as on Aug 31, 2026
Similar Companies
Legal entities associated with Laani
Laani is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PAARIJAAT PERSONAL CARE PRIVATE LIMITED CIN: U20237GJ2025PTC159138 , India, Active | Feb 19, 2025 | - | - |
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Laani's funding and investors
Laani has raised a total funding of $994K over 1 round. Its latest funding round was a Seed round on Jan 07, 2026 for $*****. 9 investors participated in its latest round. Laani has 4 institutional investors and 7 angel investors.
Here is the list of recent funding rounds of Laani:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 07, 2026 | 7312795 | Seed | 7512222 | 4984732 | 1754236 | 8122307 |
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Laani's founders and board of directors
Founder? Claim ProfileThe founders of Laani is Nirja Bhatt.
Here are the details of Laani's key team members:
- Nirja Bhatt: Founder of Laani and founder of 1 other company. Contact Info: 1 email address
View details of Laani's Founder profiles and Board Members
Laani's employee count trend
Laani has 5 employees as of Aug 26. Here is Laani's employee count trend over the years:
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Laani's Competitors and alternates
Top competitors of Laani include Foxtale, World of Asaya and Deconstruct. Here is the list of Top 10 competitors of Laani, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online brand of skincare, face, lip, body care, and perfume products | $56.8M | 74/100 | ||
2nd |  World of Asaya 2021, Bengaluru (India), Series A | Retailer of skincare products formulated for pigmentation and acne treatment | $15.2M | 73/100 | |
3rd |  Deconstruct 2020, Bengaluru (India), Series A | Platform offering multi-category skincare products | $10.4M | 73/100 | |
4th | Online platform for the purchase of wellness products | $1.75M | 64/100 | ||
5th |  Dermatouch 2021, Ahmedabad (India), Acquired | Retailer of dermatologically tested skincare products for various skin concerns | $3.22M | 61/100 | |
6th |  Minimalist 2018, Jaipur (India), Acquired | Online retailer of skincare, body, hair, and lip care products | $15M | 61/100 | |
7th | _1571892097075.png?devicePixelRatio=2&height=30&width=30){kind=logo} Conscious Chemist 2019, Gurugram (India), Seed | Internet first brand offering skin care products | $3.69M | 59/100 | |
8th |  Dr. Sheth's 2015, Mumbai (India), Acquired | Manufacturer of skincare products addressing various skin types and concerns | $720K | 57/100 | |
9th | Retailer of dermatological skincare hair care and nutritional supplement products | $6.31M | 56/100 | ||
10th |  The Derma Co 2020, Gurugram (India), Unfunded | Platform offering skin care products | - | - | 54/100 |
62nd | Online retailer of aluminium-free underarm deodorant sticks with brightening ingredients | $994K | 31/100 |
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Laani's Latest cap tables and shareholding
Founders (largest shareholder) own 37.14%, Funds own 19.96%, Enterprises own 0.44% and Angels own 1.75%. The net worth of Laani's founders is INR 15.3Cr as of Jan 27, 2026.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 37.14% | 15.3Cr | 8098842 | 1403578 | 5332985 | 3169439 |
Fund | 19.96% | 8.2Cr | 7109133 | 2003709 | 3086576 | 7127682 |
1969201 | 6323517 | 2320280 | 9058213 | 5122054 | 9586839 | |
Enterprise | 0.44% | 18L | 0 | 0 | 0 | 0 |
Angel | 1.75% | 71.8L | 1 | 4 | 8 | 6 |
Other People | 35.69% | 14.7Cr | 6111537 | 2797325 | 9925903 | 8931364 |
ESOP Pool | 5.03% | 2.07Cr | 52502 | 48374 | 52262 | 65074 |
Total | 100.00% | 41.1Cr | 1812580 | 4954858 | 2683005 | 2257809 |
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DisclaimerView more details of Laani's Shareholding
Laani's Investments and acquisitions
Laani has made no investments or acquisitions yet.
Reports related to Laani
Here is the latest report on Laani's sector:
News related to Laani
Media has covered Laani for 1 event in last 1 year.
•
Laani Raises Rs 9.1 Crore in Pre-Seed Funding Round Led by V3 Ventures and Saama CapitalIndian Startup News•Mar 18, 2026•Laani, Saama Capital, , Saama and 1 other
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