When was Leanplum founded?

Leanplum was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Leanplum located?

Leanplum is headquartered in San Francisco, United States. It is registered at San Francisco, California.

Who is the current CEO of Leanplum?

Momchil Kyurkchiev of Leanplum.

How many employees does Leanplum have?

As of Sep 30, 2026, the latest employee count at Leanplum is 38.

Is Leanplum a funded company?

Leanplum is a funded company, having raised a total of $172M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2012.

When was the latest funding round of Leanplum?

Leanplum's latest funding was a $***** Series D round on Feb 21, 2020, with participation from 5 investors. Its primary sector is Product Management Tools. In United States, the Product Management Tools sector has seen $160M in funding in 2026 to date.

Where does Leanplum rank among its competitors?

Leanplum ranks 7th amongst 429 active competitors, of which 63 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Wingify, which secured $150M in Mar, 2026.

Who are the top competitors of Leanplum?

Leanplum's top competitors include Capillary Technologies, Braze and Wingify. Among them, Wingify secured the most recent funding round in March, 2026.

Leanplum - 2026 Company Profile, Team, Funding & Competitors

Leanplum is an acquired company based in San Francisco (United States), founded in 2012 by Andrew First and Momchil Kyurkchiev. It operates as a Mobile A/B testing, personalization & analytics platform. Leanplum has raised $172M in funding from investors like Norwest, Shasta Ventures and Canaan. The company has 429 active competitors, including 63 funded and 56 that have exited. Its top competitors include companies like Capillary Technologies, Braze and Wingify.

Company Details

Leanplum offers a platform with analytics and A/B testing tools for mobile devices. Techstars Seattle 2012 Alumnus. Added marketing automation to their feature list in July 2014, a new messaging feature that enables developers to create, automate and test highly targeted in-app messages and push notifications to their users. Featured customers include Wanelo, ModCloth, StumbleUpon, BigFish Games. ex-Google founders.

Website: leanplum.com
Social
Email ID: *****@leanplum.com
Phone Number: +1 **********
Registered Address: San Francisco, California

Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Acquired

Total Funding

$172M in 9 rounds

Latest Funding Round

Series D, Feb 21, 2020, $*****

Investors

Norwest & 15 more

Ranked

7^th among 429 active competitors

Employee Count

38 as on Sep 30, 2026

Investment & Acquisitions

Connecto & 2 more

Similar Companies

Capillary Technologies & 595 more

Exit Details

Acquired by CleverTap (May 19, 2022)

View Leanplum's full profile

Leanplum is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
LEANPLUM, INC. CIN: 460597539 , United States, Active	Dec 31, 2011	-	33 (As on Dec 31, 2023)	-

Leanplum got acquired by CleverTap on May 19, 2022.

Click here to take a look at Leanplum's acquisition in detail

Leanplum has raised a total funding of $172M over 9 rounds. Its first funding round was on 2012. Its latest funding round was a Series D round on Feb 21, 2020 for $*****. 5 investors participated in its latest round. Leanplum has 15 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Leanplum:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 21, 2020	7824150	Series D	1146822	1096754	9451833	2522692
Apr 24, 2018	2712508	Series D	7631671	9579321	7548911	5415348
Nov 08, 2017	1914841	Series D	5380064	2059023	Norwest	Canaan & 2 more

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View details of Leanplum's funding rounds and investors

The founders of Leanplum are Andrew First and Momchil Kyurkchiev.

Here are the details of Leanplum's key team members:

Andrew First: Co-Founder & CTO of Leanplum and founder of 1 other company.
Contact Info: 1 email address
Momchil Kyurkchiev: Co-Founder & CEO of Leanplum.
Contact Info: 1 email address

View details of Leanplum's Founder profiles and Board Members

Leanplum's employee count trend

Leanplum has 38 employees as of Sep 26. Here is Leanplum's employee count trend over the years:

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Top competitors of Leanplum include Capillary Technologies, Braze and Wingify. Here is the list of Top 10 competitors of Leanplum, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 32 others	82/100
2nd	Braze 2011, New York City (United States), Acquired	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	77/100
3rd	Wingify 2009, Delhi (India), Acquired	Provider of software products for digital experience management	$150M	Everstone Capital, Pmark Capital Advisory ... & 12 others	75/100
4th	Blueshift 2014, San Francisco (United States), Acquired	AI-enabled marketing automation platform	$57.6M	Storm Ventures, Nexus Venture Partners & 18 others	73/100
5th	Marketo 2006, San Jose (United States), Acquired	Provider of marketing automation platform for businesses	$98.4M	IVP, Battery Ventures & 13 others	73/100
6th	Netcore Cloud 1998, Mumbai (India), Early Stage	Provider of an agentic customer engagement platform and marketing automation	$4.89M	Suryatej Advisors, Meadow Ventures & 24 others	73/100
7th	Leanplum 2012, San Francisco (United States), Acquired	Mobile A/B testing, personalization & analytics platform	$172M	Canaan, Ascolta Ventures & 14 others	72/100
8th	Panaya 2006, Hackensack (United States), Acquired	SaaS for ERP change analytics and enterprise change testing	$59M	Kreos Capital, Benchmark & 7 others	71/100
9th	AB Tasty 2009, New York City (United States), Acquired	AB Testing based content optimization solution	$64M	Kima Ventures, Korelya Capital & 8 others	69/100
10th	MoEngage 2014, San Francisco (United States), Series F	AI-powered customer engagement platform that helps businesses understand, segment, and engage customers	$299M	Exfinity Venture Partners, Helion Venture Partners ... & 26 others	66/100