When was Open Secret founded?

Open Secret was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Open Secret located?

Open Secret is headquartered in Mumbai, India. It is registered at Gala No 1 & 2, Ground Floor, Fertiplant Engg. Co Pvt Ltd, Lake Road, Bhandup Wes, t, Mumbai City, Mumbai, Maharashtra, India, 400078.

Who is the current CEO of Open Secret?

Ahana Gautam and Ahana Gautam s of Open Secret. Ahana Gautam has also founded 1 company and is angel investors in 11 startups, including .

Which legal entities is Open Secret associated with?

Open Secret is associated with IMMACULATEBITES PRIVATE LIMITED.

How many employees does Open Secret have?

As of Aug 31, 2025, Open Secret has 84 employees, reflecting a 7% year-over-year growth in headcount.

Is Open Secret a funded company?

Open Secret is a funded company, having raised a total of $14.2M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 14, 2019.

How much is Open Secret worth?

The latest valuation of Open Secret is $***** as of Mar 04, 2025. This marks a decline of 8% from its peak valuation of $28.1M in Jun, 2019. This marks a decline of 8% from its peak valuation of $28.1M in Jun, 2019.

When was the latest funding round of Open Secret?

Open Secret's latest funding was a $***** Angel round on Sep 27, 2024, with participation from 1 investor. Its primary sector is Online Grocery. In India, the Online Grocery sector has seen $256M in funding in 2026 to date.

What is the annual revenue of Open Secret?

Annual revenue of Open Secret is between ₹50 Cr and ₹100 Cr as on Mar 31, 2025

Where does Open Secret rank among its competitors?

Open Secret ranks 2nd amongst 88 active competitors, of which 21 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Yoga Bar, which secured $11.6M in Aug, 2025.

Who are the top competitors of Open Secret?

Open Secret's top competitors include Yoga Bar, True Elements and FitFeast. Among them, Yoga Bar secured the most recent funding round in August, 2025.

Open Secret - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Retailer of healthy snacks and food products. The company offers a variety of food and beverage items including cookies, nuts, seeds, chips, and protein supplements. These products are formulated without refined sugar, maida, or artificial preservatives. The platform serves as a marketplace for various brands focused on providing nutritious alternatives to conventional snacks. Customers can purchase items such as baked snacks, herbal teas, and protein powders designed to support dietary needs.

Website: opensecret.in
Social
Email ID: *****@opensecret.in
Phone Number: +91 **********
Registered Address: Gala No 1 & 2, Ground Floor, Fertiplant Engg. Co Pvt Ltd, Lake Road, Bhandup Wes, t, Mumbai City, Mumbai, Maharashtra, India, 400078

Key Metrics

Founded Year

2019

Location

Mumbai, India

Stage

Series B

Total Funding

$14.2M in 6 rounds

Latest Funding Round

Angel, Sep 27, 2024, $*****

Post Money Valuation

$***** as on Mar 04, 2025

Investors

Sixth Sense Ventures & 24 more

Ranked

2^nd among 88 active competitors

Annual Revenue

₹50 - ₹100 Cr as on Mar 31, 2025

Employee Count

84 as on Aug 31, 2025

Similar Companies

Yoga Bar & 104 more

View Open Secret's full profile

Open Secret is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
IMMACULATEBITES PRIVATE LIMITED CIN: U15400MH2019PTC322351 , India, Active	Mar 11, 2019	$10M - $50M (As on Mar 31, 2025)	99 (As on Mar 01, 2026)

Open Secret has raised a total funding of $14.2M over 6 rounds. Its first funding round was on Jun 14, 2019. Its latest funding round was a Angel round on Sep 27, 2024 for $*****. 1 investor participated in its latest round. Open Secret has 11 institutional investors and 14 angel investors.

Here is the list of recent funding rounds of Open Secret:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 27, 2024	6883607	Angel	1706714	6847777	4640338	6337654
Jun 27, 2024	8318018	Series B	3161844	7409144	7160873	Yatin Shah & 2 more
Apr 17, 2024	7936037	Series B	7430723	9825596	40th Floor Capital	Anvic Entertainment & 3 more

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View details of Open Secret's funding rounds and investors

The founders of Open Secret are Ahana Gautam, Udit Kejriwal and Ahana Gautam. Ahana Gautam and Ahana Gautam are the CEOs of Open Secret.

Here are the details of Open Secret's key team members:

Ahana Gautam: Co-Founder & CEO of Open Secret and founder of 1 other company. They are also an angel investor in 11 startups and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Udit Kejriwal: Co-Founder & COO of Open Secret and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Ahana Gautam: Co-Founder & CEO of Open Secret.
Contact Info: 1 email address

Open Secret's Board of Directors

Open Secret's board has 5 active members. Nikhil Kishorchandra Vora, Lovkesh Kapoor, Apoorv Gautam, Ahana Gautam and Udit Kejriwal are part of team.

Here is the list of Open Secret's board of directors:

Name	Type	Representing	Status	Duration
Ahana Gautam	Team	-	Current	7y 2m
Udit Kejriwal	Team	-	Current	7y 1m
Nikhil Kishorchandra Vora	Investor	Sixth Sense Ventures	Current	4y 10m
Lovkesh Kapoor	Investor	Ananta Capital	Current	3y 11m
xobfexw	Investor	pafrqlh	Current	4y 8m
kwcikje	Independent board member	-	Past	9y 5m

View details of Open Secret's Founder profiles and Board Members

Open Secret's employee count trend

Open Secret has 84 employees as of Aug 25. The total employee count is 6.0% more than what it was in Aug 24. Here is Open Secret's employee count trend over the years:

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Top competitors of Open Secret include Yoga Bar, True Elements and FitFeast. Here is the list of Top 10 competitors of Open Secret, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Yoga Bar 2014, Bengaluru (India), Acquired	Platform offering protein based food products	$23.6M	Fireside Ventures, Elevation Capital & 13 others	71/100
2nd	Open Secret 2019, Mumbai (India), Series B	Retailer of healthy snacks and food products	$14.2M	Z47, Sixth Sense Ventures & 23 others	62/100
3rd	True Elements 2010, Pune (India), Acquired	Online retailer of breakfast foods, snacks, seeds, and dryfruits	$3.38M	SIDBI Venture Capital, RP-Sanjiv Goenka Group ... & 99 others	58/100
4th	FitFeast 2021, Gurugram (India), Seed	Internet first brand of healthiest snacks	$1.03M	Inflection Point Ventures, Firstport Capital ... & 45 others	51/100
5th	EAT Anytime 2016, Mumbai (India), Seed	Online platform offering snack bars	$1.07M	Sprout Venture Partners, Duane Park & 21 others	51/100
6th	Eat Better 2020, Jaipur (India), Seed	Internet first brand offering multi category healthy products	$3.21M	Java Capital, Wellfound & 76 others	51/100
7th	Lets Try 2021, Delhi (India), Seed	Online platform selling healthy snacks	$4.06M	Z Nation Lab, 100Unicorns & 17 others	51/100
8th	Snackible 2015, Nala Sopara (India), Series A	Online offering healthy, and baked snack foods	$4.01M	Kamrup, Credentia Trustee & 159 others	42/100
9th	Feedsco 2023, Bhopal (India), Seed	Manufacturer of superfood snacks including seeds and millet products	$907K	-	42/100
10th	Kilobeaters 2019, Pune (India), Unfunded	Manufacturer of high protein snacks and low carbohydrate food products	-	-	39/100

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Founders (largest shareholder) own 41.67%, Funds own 35.17%, Enterprises own 12.43% and Angels own 6.02%. The net worth of Open Secret's founders is INR 94.1Cr as of Mar 04, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	41.67%	94.1Cr	6200158	5268351	5803353	4166412
Ahana Gautam	6768767	7672302	6000993	1342306	3416056	6907400
Udit Kejriwal	9286624	9464815	8968493	5061311	1095445	7627397
Fund	35.17%	79.4Cr	7412120	4249144	8571546	8430508
Sixth Sense Ventures	9852929	4293890	3684941	8663858	6458217	1024053
Z47	7908196	7732186	4716072	6381034	7312917	2667034
Enterprise	12.43%	28Cr	6947873	4341643	9969304	7429046
Angel	6.02%	13.6Cr	466401	834142	946567	239289
Yatin Shah	0	0	0	0	0	0
Orapun Pratheeptham	0	0	0	0	0	0
Other People	0.22%	50.1L	0	0	0	0
ESOP Pool	4.49%	10.1Cr	3002	3427	2577	5975
Total	100.00%	226Cr	8236565	5609448	5196743	5415586