When was Open Secret founded?

Open Secret was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Open Secret located?

Open Secret is headquartered in Mumbai, India. It is registered at Gala No 1 & 2, Ground Floor, Fertiplant Engg. Co Pvt Ltd, Lake Road, Bhandup Wes, t, Mumbai City, Mumbai, Maharashtra, India, 400078.

Who is the current CEO of Open Secret?

Ahana Gautam and Ahana Gautam s of Open Secret. Ahana Gautam has also founded 1 company and is angel investors in 11 startups, including .

Which legal entities is Open Secret associated with?

Open Secret is associated with IMMACULATEBITES PRIVATE LIMITED.

How many employees does Open Secret have?

As of Aug 31, 2025, the latest employee count at Open Secret is 84.

Is Open Secret a funded company?

Open Secret is a funded company, having raised a total of $14.2M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 14, 2019.

How much is Open Secret worth?

The latest valuation of Open Secret is $***** as of Mar 04, 2025.

When was the latest funding round of Open Secret?

Open Secret's latest funding was a $***** Angel round on Sep 27, 2024, with participation from 1 investor.

What is the annual revenue of Open Secret?

Annual revenue of Open Secret is ₹87.3Cr as on Mar 31, 2025.

Where does Open Secret rank among its competitors?

Open Secret ranks 2nd amongst 90 active competitors, of which 22 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Yoga Bar, which secured $11.6M in Aug, 2025.

Who are the top competitors of Open Secret?

Open Secret's top competitors include Yoga Bar, Nourish You and True Elements. Among them, Yoga Bar secured the most recent funding round in August, 2025.

Open Secret - 2026 Company Profile, Team, Funding, Competitors & Financials

Open Secret is a series B company based in Mumbai (India), founded in 2019 by Ahana Gautam, Udit Kejriwal and Ahana Gautam. It operates as a Retailer of healthy snacks and food products. Open Secret has raised $14.2M in funding from investors like Sixth Sense Ventures, Ananta Capital and 40th Floor Capital, with a current valuation of $*****. The company has 90 active competitors, including 22 funded and 4 that have exited. Its top competitors include companies like Yoga Bar, Nourish You and True Elements.

Company Details

Retailer of healthy snacks and food products. The company offers a variety of food and beverage items including cookies, nuts, seeds, chips, and protein supplements. These products are formulated without refined sugar, maida, or artificial preservatives. The platform serves as a marketplace for various brands focused on providing nutritious alternatives to conventional snacks. Customers can purchase items such as baked snacks, herbal teas, and protein powders designed to support dietary needs.

Website: opensecret.in
Social
Email ID: *****@opensecret.in
Phone Number: +91 **********
Registered Address: Gala No 1 & 2, Ground Floor, Fertiplant Engg. Co Pvt Ltd, Lake Road, Bhandup Wes, t, Mumbai City, Mumbai, Maharashtra, India, 400078

Key Metrics

Founded Year

2019

Location

Mumbai, India

Stage

Series B

Total Funding

$14.2M in 6 rounds

Latest Funding Round

Angel, Sep 27, 2024, $*****

Post Money Valuation

$***** as on Mar 04, 2025

Investors

Sixth Sense Ventures & 23 more

Ranked

2^nd among 90 active competitors

Annual Revenue

₹87.3Cr as on Mar 31, 2025

Employee Count

84 as on Aug 31, 2025

Similar Companies

Yoga Bar & 103 more

View Open Secret's full profile

Open Secret is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
IMMACULATEBITES PRIVATE LIMITED CIN: U15400MH2019PTC322351 , India, Active	Mar 11, 2019	$10.3M (As on Mar 31, 2025)	84 (As on Aug 01, 2025)

Open Secret has raised a total funding of $14.2M over 6 rounds. Its first funding round was on Jun 14, 2019. Its latest funding round was a Angel round on Sep 27, 2024 for $*****. 1 investor participated in its latest round. Open Secret has 10 institutional investors and 14 angel investors.

Here is the list of recent funding rounds of Open Secret:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 27, 2024	3460407	Angel	2316413	9803558	8330936	4201130
Jun 27, 2024	1077985	Series B	8962804	9768491	2663316	Yatin Shah & 2 more
Apr 17, 2024	1260729	Series B	9242844	7242651	40th Floor Capital	Anvic Entertainment & 3 more

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View details of Open Secret's funding rounds and investors

The founders of Open Secret are Ahana Gautam, Udit Kejriwal and Ahana Gautam. Ahana Gautam and Ahana Gautam are the CEOs of Open Secret.

Here are the details of Open Secret's key team members:

Ahana Gautam: Co-Founder & CEO of Open Secret and founder of 1 other company. They are also an angel investor in 11 startups and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Udit Kejriwal: Co-Founder & COO of Open Secret and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Ahana Gautam: Co-Founder & CEO of Open Secret.
Contact Info: 1 email address

Open Secret's Board of Directors

Open Secret's board has 5 active members. Nikhil Kishorchandra Vora, Lovkesh Kapoor, Apoorv Gautam, Ahana Gautam and Udit Kejriwal are part of team.

Here is the list of Open Secret's board of directors:

Name	Type	Representing	Status	Duration
Ahana Gautam	Team	-	Current	7y 1m
Udit Kejriwal	Team	-	Current	7y 0m
Nikhil Kishorchandra Vora	Investor	Sixth Sense Ventures	Current	4y 9m
Lovkesh Kapoor	Investor	Ananta Capital	Current	3y 10m
zcktdpc	Investor	euezrbi	Current	8y 8m
lvomcqp	Independent board member	-	Past	6y 6m

View details of Open Secret's Founder profiles and Board Members

Open Secret's employee count trend

Open Secret has 84 employees as of Aug 25. The total employee count is 6.0% more than what it was in Aug 24. Here is Open Secret's employee count trend over the years:

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Top competitors of Open Secret include Yoga Bar, Nourish You and True Elements. Here is the list of Top 10 competitors of Open Secret, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Yoga Bar 2014, Bengaluru (India), Acquired	Platform offering protein based food products	$23.6M	Fireside Ventures, Alteria Capital & 13 others	71/100
2nd	Open Secret 2019, Mumbai (India), Series B	Retailer of healthy snacks and food products	$14.2M	Z47, Titan Capital & 22 others	62/100
3rd	Nourish You 2014, Hyderabad (India), Series A	Online retailer of plant-based milk, flours, seeds, and healthy snacks	$5.89M	SIDBI Venture Capital, Triumph Advisory and Consulting ... & 20 others	58/100
4th	True Elements 2010, Pune (India), Acquired	Online retailer of breakfast foods, snacks, seeds, and dryfruits	$3.38M	SIDBI Venture Capital, RP-Sanjiv Goenka Group ... & 99 others	58/100
5th	Lets Try 2021, Delhi (India), Seed	Online brand offering healthy snacks made with natural ingredients	$4.06M	Z Nation Lab, 100Unicorns & 16 others	57/100
6th	FitFeast 2021, Gurugram (India), Seed	Internet first brand of healthiest snacks	$1.03M	Firstport Capital, Inflection Point Ventures ... & 45 others	51/100
7th	EAT Anytime 2016, Mumbai (India), Seed	Online platform offering snack bars	$1.07M	Sprout Venture Partners, Duane Park & 21 others	51/100
8th	Eat Better 2020, Jaipur (India), Seed	Internet first brand offering multi category healthy products	$3.21M	Java Capital, Wellfound & 76 others	51/100
9th	Snackible 2015, Mumbai (India), Series A	Online offering healthy, and baked snack foods	$4.01M	Kamrup, Mumbai Angels & 158 others	42/100
10th	Feedsco 2023, Bhopal (India), Seed	Manufacturer of superfood snacks including seeds and millet products	$907K	-	42/100

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Founders (largest shareholder) own 41.67%, Funds own 35.17%, Enterprises own 12.43% and Angels own 6.02%. The net worth of Open Secret's founders is INR 94.1Cr as of Mar 04, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	41.67%	94.1Cr	8782950	3575937	4111689	1534885
Ahana Gautam	8603767	4889202	4599116	5905835	6556737	1961491
Udit Kejriwal	7650516	5891848	1336745	4304287	3744885	1946578
Fund	35.17%	79.4Cr	2787266	4456141	1781000	3025321
Sixth Sense Ventures	1445615	2384903	9547205	1606271	2724566	8151628
Z47	6434747	1382673	6152118	3015518	4644765	9658371
Enterprise	12.43%	28Cr	8074156	5384739	5959922	3751490
Angel	6.02%	13.6Cr	423679	380981	179655	600490
Yatin Shah	0	0	0	0	0	0
Orapun Pratheeptham	0	0	0	0	0	0
Other People	0.22%	50.1L	0	0	0	0
ESOP Pool	4.49%	10.1Cr	3748	9270	7523	4026
Total	100.00%	226Cr	3156661	8037643	9445163	5858984