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Mabel - About the company

Mabel is a deadpooled company based in Bengaluru (India), founded in 2021 by Milind Sharma. It operates as a Provider of silver jewelry. Mabel has raised $1.89M in funding from investors like Whiteboard Capital, Incubate Fund India and Sauce, with last known valuation of *****. The company has 183 active competitors, including 11 funded and 2 that have exited. Its top competitors include companies like GIVA, BlueStone and CaratLane.

Company Details

Provider of silver jewelry. It offers a wide range of handcrafted designs made from silver, with a focus on elegance, affordability, and timeless appeal. They cater to both casual and formal wear through an online platform.
Registered Address
677, 1st Floor, 27th Main 13th Cross, HSR Layout, Sector 1, Bangalore, Bangalore, Karnataka, India, 560102
Key Metrics
Founded Year
2021
Location
Bengaluru, India
Stage
Deadpooled
Total Funding
$1.89M in 3 rounds
Latest Funding Round
Last Known Valuation
***** as on Jun 14, 2024
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
2 as on Apr 30, 2025
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Mabel's funding and investors

Mabel has raised a total funding of $1.89M over 3 rounds. Its first funding round was on Sep 13, 2021. Its latest funding round was a Seed round on Oct 31, 2024 for *****. 1 investor participated in its latest round. Mabel has 5 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Mabel:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 31, 2024
7209454
Seed
6844374
1159636
8131416
3602011
Dec 23, 2023
9454271
Seed
1998820
2189151
6120266
Sep 13, 2021
7672143
Seed
2766009
9441513
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Mabel's founders and board of directors

Founder? Claim Profile
The founders of Mabel is Milind Sharma.
Here are the details of Mabel's key team members:

Mabel's Board of Directors

Mabel's board has 3 active members. Milind Sharma is part of team and Aashish Garg and Anubhav Barsaiyan are independent board members.
Here is the list of Mabel's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
5y 7m
Independent board member
-
Current
5y 7m
gb{pm{k
Independent board member
-
Current
3y 5m

Mabel's employee count trend

Mabel has 2 employees as of Apr 25. The total employee count is 83.0% lower than what it was in Apr 24. Here is Mabel's employee count trend over the years:
Employee count trend for Mabel
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Mabel's Competitors and alternates

Top competitors of Mabel include GIVA, BlueStone and CaratLane. Here is the list of Top 10 competitors of Mabel, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for GIVA
GIVA
2019, Bengaluru (India), Series C
Retailer of silver, gold, and lab-grown diamond jewellery
$133M
85/100
2nd
Logo for BlueStone
BlueStone
2011, Bengaluru (India), Public
Retailer of gold diamond platinum and gemstone jewellery and coins
$255M
83/100
3rd
Logo for CaratLane
CaratLane
2008, Chennai (India), Acquired
Internet-first brand offering precious jewelry products for men and women
$57.9M
75/100
4th
Logo for Palmonas
Palmonas
2022, Pune (India), Series B
Online retailer of demifine jewellery crafted with gold and silver
$47.3M
71/100
5th
Logo for Melorra
Melorra
2015, Bengaluru (India), Series E
Internet-first brand offering precious jewelry
$88.3M
55/100
6th
Logo for AVNI
AVNI
2020, Bengaluru (India), Seed
Online retailer of high-quality silver jewelry
$87.7K
53/100
7th
Logo for Izaara
Izaara
2016, Mumbai (India), Unfunded
Designer and retailer of fine silver jewellery
-
-
47/100
8th
Logo for AMARIS
AMARIS
2012, Delhi (India), Unfunded
Internet first brand of diamond Jewelry
-
-
43/100
9th
Logo for Aulerth
Aulerth
2021, Gurugram (India), Seed
Online retailer of semi-precious sustainable jewelry designed in partnership with designers
$1.34M
42/100
10th
Logo for Fourseven
Fourseven
2012, Gurugram (India), Seed
Online platform offering designer jewellery
$1.12M
41/100
34th
Logo for Mabel
Mabel
2021, Bengaluru (India), Deadpooled
Provider of silver jewelry
$1.89M
30/100
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Mabel's Latest cap tables and shareholding

Founders own 24.09%, Funds (largest shareholder) own 34.80%, Enterprises own 5.77% and Angels own 2.06%. The net worth of Mabel's founders is INR 3.61Cr as of Oct 31, 2024.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
24.09%
3.61Cr
9626599
3436116
8971087
5079734
6883920
9251550
6088604
8036024
5317690
3317208
Fund
34.80%
5.22Cr
1964273
1328244
8424989
5878922
7823254
8392246
7331367
9894563
2369563
1182017
8707364
2376991
3802657
4224008
1538338
7172966
726423
929402
846432
988149
974263
638028
Enterprise
5.77%
86.5L
69661
37486
81701
27790
Angel
2.06%
31L
87
41
94
53
Other People
26.10%
3.92Cr
9909087
8849232
8727884
8631907
ESOP Pool
7.17%
1.08Cr
7292944
9934291
6198495
9017605
Total
99.99%
15Cr
9762815
2242741
9314280
4540584
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Mabel's Shareholding

Mabel's Investments and acquisitions

Mabel has made no investments or acquisitions yet.

Reports related to Mabel

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News related to Mabel

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