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ModiFace - About the company

ModiFace is an acquired company based in Toronto (Canada), founded in 2006 by Parham Aarabi. It operates as a 3D AR makeup mirror. ModiFace has raised $4.3M in funding. The company has 160 active competitors, including 25 funded and 9 that have exited. Its top competitors include companies like Perfect Corp, Banuba and True Fit.

Company Details

ModiFace is focused on facial visualization and virtual modification. ModiFace markets 3D AR makeup mirror to help brands and retailers market their products to consumers standing at cosmetic counters as well as shopping at home. Its proprietary technology can simulate makeup products such as lipstick and eyeshadow in real time and in full 3D. Claims to be the world’s largest (performing nearly 750,000 makeovers per day) and most advanced (based on the number and technical complexity of the visualizations) virtual makeover platform, with nearly 100 websites in North America, Latin America, Europe, and Asia using ModiFace technology.
Social
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Key Metrics
Founded Year
2006
Location
Toronto, Canada
Stage
Acquired
Total Funding
$4.3M in 2 rounds
Latest Funding Round
Ranked
Employee Count
71 as on Apr 30, 2026
Similar Companies
Exit Details
Acquired by L'Oréal (Mar 16, 2018)

ModiFace's acquisition details

ModiFace got acquired by L'Oréal on Mar 16, 2018.
Click here to take a look at ModiFace's acquisition in detail
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ModiFace's funding and investors

ModiFace has raised a total funding of $4.3M over 2 rounds. Its latest funding round was a Series A round on 2012 for $*****. 1 investor participated in its latest round. ModiFace has 1 institutional investor.

Here is the list of recent funding rounds of ModiFace:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
2012
6744
Series A
9164
8194
7823
1343
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ModiFace's founders and board of directors

Founder? Claim Profile
The founders of ModiFace is Parham Aarabi.
Here are the details of ModiFace's key team members:

ModiFace's employee count trend

ModiFace has 71 employees as of Apr 26. Here is ModiFace's employee count trend over the years:
Employee count trend for ModiFace
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ModiFace's Competitors and alternates

Top competitors of ModiFace include Perfect Corp, Banuba and True Fit. Here is the list of Top 10 competitors of ModiFace, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Perfect Corp
Perfect Corp
2014, Taipei (Taiwan), Public
Provider of AI and AR-based virtual makeup application solutions
$75M
68/100
2nd
Logo for Banuba
Banuba
2016, Hong Kong (China), Series A
Developer of augmented reality software development kits and virtual try-on platform
$12M
63/100
3rd
Logo for True Fit
True Fit
2009, Boston (United States), Series C
Provider of an AI sizing platform for apparel and footwear retailers
$148M
63/100
4th
Logo for Scapic
Scapic
2016, Bengaluru (India), Acquired
Developer of web-based platform for developing interactive content without coding
$985K
63/100
5th
Logo for Orbo
Orbo
2016, Mumbai (India), Series A
AI-powered visual intelligence solutions for the beauty and personal care sector
$4.37M
58/100
6th
Logo for ThreeKit
ThreeKit
2005, Chicago (United States), Series B
AR-based product visualization platform for the retail industry
$65.5M
56/100
7th
Logo for Wanna
Wanna
2017, Redwood City (United States), Acquired
Developer of virtual try-on and 3D solutions for fashion brands
$2M
56/100
8th
Logo for Revieve
Revieve
2016, Helsinki (Finland), Series A
Provider of AI and AR solutions for beauty brands and retailers
$2.08M
52/100
9th
Logo for MemoMi
MemoMi
2012, Palo Alto (United States), Acquired
AR & AI mirror software transforming luxury shopping with personalized experiences
-
-
46/100
10th
Logo for Emperia
Emperia
2019, London (United Kingdom), Series A
Online platform offering 3D virtual solutions for fashion businesses
$10.9M
42/100
11th
Logo for ModiFace
ModiFace
2006, Toronto (Canada), Acquired
3D AR makeup mirror
$4.3M
42/100
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ModiFace's Investments and acquisitions

ModiFace has made no investments or acquisitions yet.

News related to ModiFace

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Modiface names new CEO as Aarabi steps downGlobal CosmeticNewsSep 19, 2022ModiFace
L'Oréal's ModiFace Has a New CEOBeauty PackagingSep 15, 2022ModiFace, L'Oréal
Modiface Dodges Data Protection ClaimGlobal CosmeticNewsJun 08, 2020ModiFace
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FAQs about ModiFace

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