ModiFace - About the company
ModiFace is an acquired company based in Toronto (Canada), founded in 2006 by Parham Aarabi. It operates as a 3D AR makeup mirror. ModiFace has raised $4.3M in funding. The company has 162 active competitors, including 25 funded and 9 that have exited. Its top competitors include companies like Perfect Corp, True Fit and Banuba.
Company Details
ModiFace is focused on facial visualization and virtual modification. ModiFace markets 3D AR makeup mirror to help brands and retailers market their products to consumers standing at cosmetic counters as well as shopping at home. Its proprietary technology can simulate makeup products such as lipstick and eyeshadow in real time and in full 3D. Claims to be the world’s largest (performing nearly 750,000 makeovers per day) and most advanced (based on the number and technical complexity of the visualizations) virtual makeover platform, with nearly 100 websites in North America, Latin America, Europe, and Asia using ModiFace technology.
- Website
- modiface.com
Key Metrics
Founded Year
2006
Location
Toronto, Canada
Stage
Acquired
Total Funding
$4.3M in 2 rounds
Latest Funding Round
Investors
Ranked
11th among 162 active competitors
Employee Count
70 as on Aug 31, 2026
Similar Companies
Exit Details
Acquired by L'Oreal (Mar 16, 2018)
ModiFace's acquisition details
ModiFace got acquired by L'Oreal on Mar 16, 2018.
Click here to take a look at ModiFace's acquisition in detail
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ModiFace's funding and investors
ModiFace has raised a total funding of $4.3M over 2 rounds. Its latest funding round was a Series A round on 2012 for $*****. 1 investor participated in its latest round. ModiFace has 1 institutional investor.
Here is the list of recent funding rounds of ModiFace:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
2012 | 7432 | Series A | 3688 | 2259 | 6628 | 7974 |
View details of ModiFace's funding rounds and investors
ModiFace's founders and board of directors
Founder? Claim ProfileThe founders of ModiFace is Parham Aarabi.
Here are the details of ModiFace's key team members:
- Parham Aarabi: Founder & CEO of ModiFace.
View details of ModiFace's Founder profiles and Board Members
ModiFace's employee count trend
ModiFace has 70 employees as of Aug 26. Here is ModiFace's employee count trend over the years:
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ModiFace's Competitors and alternates
Top competitors of ModiFace include Perfect Corp, True Fit and Banuba. Here is the list of Top 10 competitors of ModiFace, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Perfect Corp 2014, Taipei (Taiwan), Public | Provider of AI and AR-based virtual makeup application solutions | $75M | 68/100 | |
2nd | True Fit 2009, Boston (United States), Series C | Provider of an AI sizing platform for apparel and footwear retailers | $148M | 63/100 | |
3rd | Developer of augmented reality software development kits and virtual try-on platform | $12M | 63/100 | ||
4th | Developer of web-based platform for developing interactive content without coding | $985K | 59/100 | ||
5th | ThreeKit 2005, Chicago (United States), Series B | AR-based product visualization platform for the retail industry | $65.5M | 56/100 | |
6th | Provider of AI and AR solutions for beauty brands and retailers | $2.08M | 52/100 | ||
7th | AI-powered visual intelligence solutions for the beauty and personal care sector | $4.37M | 51/100 | ||
8th | MemoMi 2012, Palo Alto (United States), Acquired | AR & AI mirror software transforming luxury shopping with personalized experiences | - | - | 45/100 |
9th | Wanna 2017, Redwood City (United States), Acquired | Developer of virtual try-on and 3D solutions for fashion brands | $2M | 44/100 | |
10th | It offers 3D, AR, and VR solutions for retail and e-commerce | - | - | 43/100 | |
11th | 3D AR makeup mirror | $4.3M | 42/100 |
Looking for more details on ModiFace's competitors? Click here to see the top ones
ModiFace's Investments and acquisitions
ModiFace has made no investments or acquisitions yet.
Reports related to ModiFace
Here is the latest report on ModiFace's sector:
News related to ModiFace
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L'Oréal's ModiFace creates digital makeup for Microsoft TeamsCRN Australia•Jul 21, 2023•ModiFace, Microsoft
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Google now lets you virtually try on makeup using AR, shop from influencer videosTechCrunch+•Dec 17, 2020•Google, Perfect Corp, ModiFace
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L’Oreal and ModiFace Bring AR Tech to Amazon CanadaDigital Magazine•Jun 17, 2020•L'Oreal, ModiFace, Amazon Canada
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L'Oréal extends ModiFace, its augmented reality functionality, to Garnier productsusine-digitale.fr•Jan 02, 2020•L'Oreal, Garnier, ModiFace
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