When was Nature's Bakery founded?

Nature's Bakery was founded in 2010.

Where is Nature's Bakery located?

Nature's Bakery is headquartered in Reno, United States. It is registered at Reno, Nevada.

How many employees does Nature's Bakery have?

As of Mar 31, 2026, the latest employee count at Nature's Bakery is 785.

Is Nature's Bakery a funded company?

Nature's Bakery is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Nature's Bakery rank among its competitors?

Nature's Bakery ranks 20th amongst 272 active competitors, of which 33 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Brami, which secured $33M in May, 2026.

Who are the top competitors of Nature's Bakery?

Nature's Bakery's top competitors include Unibic, Tosi and Campbell Soup Co. Among them, Brami secured the most recent funding round in May, 2026.

Nature's Bakery - 2026 Company Profile, Team, Funding & Competitors

Nature's Bakery is an acquired company based in Reno (United States), founded in 2010 by Dave Marson and Sam Marson. It operates as a Soft-baked snacks with wholesome ingredients for on-the-go family goodness. The company has 272 active competitors, including 33 funded and 27 that have exited. Its top competitors include companies like Unibic, Tosi and Campbell Soup Co.

Company Details

Soft-baked snacks with wholesome ingredients for on-the-go family goodness. They offer a variety of convenient and delicious baked goods, including Fig Bars, Brownie Bars, and Oatmeal Crumble Bars. They focus on providing plant-based, Non-GMO Project Verified snacks made with whole grains and real fruit, without high fructose corn syrup, nuts, or dairy. The company emphasizes wholesome ingredients and great taste, aiming to create snacks that families can feel good about enjoying. They also offer a rewards program ("Pantry Perks"), subscription services, and online shopping with cart and account login features. They are B2C and offer multiple products.

Website: naturesbakery.com
Social
Registered Address: Reno, Nevada

Key Metrics

Founded Year

2010

Location

Reno, United States

Stage

Acquired

Investors

VMG Partners

Ranked

20^th among 272 active competitors

Employee Count

785 as on Mar 31, 2026

Similar Companies

Ferrero & 971 more

Exit Details

Acquired by Kind (Dec 02, 2020)

View Nature's Bakery's full profile

Nature's Bakery is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BELLA FOUR BAKERY, INC. CIN: 431995237 , United States, Active	Dec 31, 1999	-	648 (As on Dec 31, 2024)	-

Nature's Bakery got acquired by Kind on Dec 02, 2020.

Click here to take a look at Nature's Bakery's acquisition in detail

Nature's Bakery is a funded company. Nature's Bakery has 1 institutional investor.

View details of Nature's Bakery's funding rounds and investors

The founders of Nature's Bakery are Dave Marson and Sam Marson.

Here are the details of Nature's Bakery's key team members:

Dave Marson: Co-Founder of Nature's Bakery.
Sam Marson: Co-Founder of Nature's Bakery.

View details of Nature's Bakery's Founder profiles and Board Members

Nature's Bakery's employee count trend

Nature's Bakery has 785 employees as of Mar 26. Here is Nature's Bakery's employee count trend over the years:

Employee count trend for Nature's Bakery

Uncover Nature's Bakery's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Nature's Bakery include Unibic, Tosi and Campbell Soup Co. Here is the list of Top 10 competitors of Nature's Bakery, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Unibic 2004, Bengaluru (India), Acquired	Brand of multi category snacks	$22.8M	Lighthouse, Peepul Capital & 13 others	62/100
2nd	Tosi 2012, Anaheim (United States), Series B	Nutritious, crunchy snacks with real ingredients for a healthy lifestyle	$25.9M	Cambridge Companies SPG, LayJax Ventures & 3 others	60/100
3rd	Campbell Soup Co 1869, Camden (United States), Public	Manufacturer of convenience food products	-	-	60/100
4th	Haldiram 1937, Delhi (India), Series A	Internet first brand of snacks, sweets, beverages and ready-to-eat meals	$3.36M	Haldiram Marketing, Annapurna Trust & 6 others	58/100
5th	Bikaji 1987, Bikaner (India), Public	Manufacturer of traditional snacks including bhujia papad and sweet products	$53.1M	White Oak, Lighthouse & 27 others	58/100
6th	Brami 2015, Carlsbad (United States), Series B	Internet-first brand offering pasta and more	$39.8M	VMG Partners, Lamolisana & 3 others	55/100
7th	NatureBox 2012, Redwood City (United States), Acquired	Online subscription-based platform offering healthy snacks	$63.9M	General Catalyst, Global Founders Capital ... & 15 others	52/100
8th	KP Snacks 1853, Slough (United Kingdom), Acquired	Brand of snacks	-	-	48/100
9th	Planet FWD 2019, San Francisco (United States), Series A	Manufacturer of snacks from regenerative ingredients	$16.8M	Emerson Collective, Acre Venture Partners ... & 26 others	47/100
10th	No Cow Bar 2015, Denver (United States), Acquired	Dairy-free, plant-based protein bars for superior nutrition and performance	$3M	General Mills, 2x Consumer Products Growth Partners ... & 4 others	47/100
20th	Nature's Bakery 2010, Reno (United States), Acquired	Soft-baked snacks with wholesome ingredients for on-the-go family goodness	-	VMG Partners	40/100