When was Let's Try founded?

Let's Try was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Where is Let's Try located?

Let's Try is headquartered in Delhi, India. It is registered at House No. 329, First Floor, Indra Vihar, North West, Delhi, Delhi, India, 110009.

Who is the current CEO of Let's Try?

Nitin Vinod Kalra of Let's Try. They have also founded 1 company.

Which legal entities is Let's Try associated with?

Let's Try is associated with EARTH CRUST PRIVATE LIMITED.

How many employees does Let's Try have?

As of May 31, 2026, Let's Try has 39 employees, reflecting a 550% year-over-year growth in headcount.

Is Let's Try a funded company?

Let's Try is a funded company, having raised a total of $5.52M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 11, 2022.

How much is Let's Try worth?

The latest valuation of Let's Try is $***** as of May 25, 2026. This marks a decline of 2% from its peak valuation of $93.8M in Jan, 2022. This marks a decline of 2% from its peak valuation of $93.8M in Jan, 2022.

When was the latest funding round of Let's Try?

Let's Try's latest funding was a $***** Seed round on May 25, 2026, with participation from 1 investor. Its primary sector is Online Grocery. In India, the Online Grocery sector has seen $323M in funding in 2026 to date.

What is the annual revenue of Let's Try?

Annual revenue of Let's Try is between ₹50 Cr and ₹100 Cr as on Mar 31, 2025

Where does Let's Try rank among its competitors?

Let's Try ranks 3rd amongst 116 active competitors, of which 28 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Open Secret, which secured $3.12M in Jul, 2026.

Who are the top competitors of Let's Try?

Let's Try's top competitors include Open Secret, Troovy and Eat Better. Among them, Open Secret secured the most recent funding round in July, 2026.

Let's Try - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Manufacturer of packaged snacks excluding palm oil and white sugar. Products include various namkeens, puffs, wafers, cakes, muffins, rusks, cookies, and traditional sweets. These food items are prepared without the use of refined flour. The inventory features roasted snacks, flavored makhana, and items suitable for fasting periods. Distribution occurs through an online retail platform for direct consumer purchase.

Website: www.letstryfoods.com/
Social
Email ID: *****@earthcrust.co.in
Phone Number: +91 **********
Part Of
Registered Address: House No. 329, First Floor, Indra Vihar, North West, Delhi, Delhi, India, 110009

Key Metrics

Founded Year

2021

Location

Delhi, India

Stage

Seed

Total Funding

$5.52M in 6 rounds

Latest Funding Round

Seed, May 25, 2026, $*****

Post Money Valuation

$***** as on May 25, 2026

Investors

Z Nation Lab & 18 more

Ranked

3^rd among 116 active competitors

Annual Revenue

₹50 - ₹100 Cr as on Mar 31, 2025

Employee Count

39 as on May 31, 2026

Similar Companies

Open Secret & 113 more

View Let's Try's full profile

Let's Try is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
EARTH CRUST PRIVATE LIMITED CIN: U15549DL2020PTC365385 , India, Active	Jun 30, 2020	₹50 - ₹100 Cr (As on Mar 31, 2025)	3 (As on Mar 01, 2026)

Let's Try has raised a total funding of $5.52M over 6 rounds. Its first funding round was on Jan 11, 2022. Its latest funding round was a Seed round on May 25, 2026 for $*****. 1 investor participated in its latest round. Let's Try has 9 institutional investors and 10 angel investors.

Here is the list of recent funding rounds of Let's Try:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 25, 2026	6937522	Seed	3428290	2121171	7214795	3133313
Apr 02, 2025	7888359	Seed	7590917	7913306	9074414	Wipro Consumer Care & 3 more
Jan 11, 2024	9365884	Seed	3818623	5806622	Wipro Consumer Care & 1 more	Z Nation Lab

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View details of Let's Try's funding rounds and investors

The founders of Let's Try are Neelam Kalra, Chitra Gupta, Nitin Vinod Kalra and Geetanjali Kalra. Nitin Vinod Kalra is the CEO of Let's Try.

Here are the details of Let's Try's key team members:

Neelam Kalra: Co-Founder of Let's Try. They serve on the board of 1 company.
Contact Info: 1 phone number
Chitra Gupta: Co-Founder of Let's Try. They are also an angel investor in 1 startup.
Nitin Vinod Kalra: Co-Founder & CEO of Let's Try.
Contact Info: 1 email address
Geetanjali Kalra: Co-Founder of Let's Try.
Contact Info: 1 email address

Let's Try's Board of Directors

Let's Try's board has 2 active members. Neelam Kalra and Nitin Kalra are part of team.

Here is the list of Let's Try's board of directors:

Name	Type	Representing	Status	Duration
Neelam Kalra	Team	-	Current	6y 3m
Nitin Kalra	Team	-	Current	4y 8m

View details of Let's Try's Founder profiles and Board Members

Let's Try's employee count trend

Let's Try has 39 employees as of May 26. The total employee count is 550.0% more than what it was in May 25. Here is Let's Try's employee count trend over the years:

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Top competitors of Let's Try include Open Secret, Troovy and Eat Better. Here is the list of Top 10 competitors of Let's Try, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Open Secret 2019, Mumbai (India), Series C	Internet first brand of healthy snacks and food products	$17.5M	Sixth Sense Ventures, Ananta Capital & 25 others	72/100
2nd	Troovy 2021, Gurugram (India), Series A	Manufacturer of clean-label snacks and food products for children	$7.8M	Fireside Ventures, Sharrp Ventures & 33 others	68/100
3rd	Let's Try 2021, Delhi (India), Seed	Manufacturer of packaged snacks excluding palm oil and white sugar	$5.52M	CapFort Ventures, Z Nation Lab & 17 others	63/100
4th	Eat Better 2020, Jaipur (India), Seed	Internet first brand offering multi category healthy products	$4.88M	Spring, Java Capital & 77 others	61/100
5th	True Elements 2010, Pune (India), Acquired	Online retailer of breakfast foods, snacks, seeds, and dryfruits	$3.38M	SIDBI Venture Capital, RP-Sanjiv Goenka Group ... & 99 others	57/100
6th	WellBe 2020, Bengaluru (India), Unfunded	Manufacturer of traditional snacks and food staples	-	-	56/100
7th	Gladful 2021, Jaipur (India), Seed	D2C brand specializing in high-protein, clean-label breakfast mixes and snacks for families	$2.34M	Antler, Shiprocket & 45 others	53/100
8th	Soulfull 2011, Bengaluru (India), Acquired	Manufacturer of breakfast cereal products	$10.9M	Aavishkaar Capital, Brand Capital & 20 others	53/100
9th	EAT Anytime 2016, Mumbai (India), Seed	Manufacturer of millet bars protein snacks nuts and dried fruits	$1.07M	Duane Park, Sprout Venture Partners & 22 others	52/100
10th	Taali 2019, Mumbai (India), Seed	Brand of clean‑label, non‑GMO snack products including roasted nuts and protein‑puffed snacks	$150K	Y Combinator, Dragon Capital & 4 others	48/100

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Founders (largest shareholder) own 60.55%, Funds own 23.59%, Enterprises own 3.98% and Angels own 3.90%. The net worth of Let's Try's founders is INR 535Cr as of May 25, 2026. The cap table displayed below is for EARTH CRUST PRIVATE LIMITED which is the legal entity associated with Let's Try.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	60.55%	535Cr	3136367	6995630	3246018	9746501
Nitin Vinod Kalra	7609189	7979332	4760409	7133548	6049093	3810255
Neelam Kalra	5253995	1127786	6214593	4184170	6250462	5177899
Fund	23.59%	209Cr	5660271	3119677	4463010	4466911
Z Nation Lab	9466014	9308064	5274581	5525350	2675768	7637880
SWC	8396858	9069576	5673164	7723281	2469680	7753818
100Unicorns	8238	2940	2826	7673	4067	2875
Enterprise	3.98%	35.2Cr	935	404	650	584
Angel	3.90%	34.5Cr	129	926	787	681
Aman Gupta	8	5	5	3	7	8
Ashutosh Srivastava	0	0	0	0	0	0
ESOP Pool	7.98%	70.5Cr	6314699	1086798	1944428	5684443
Total	100.00%	884Cr	9528204	3232239	7739327	7833891