Adform - About the company
Adform is a series B company based in Copenhagen (Denmark), founded in 2002 by Gustav Mellentin, Jakob Toftgaard Behind and Stefan Juricic. It operates as a Provider of media buying platform designed to unlock advertising potential. Adform has raised $50.2M in funding from VIA equity and GRO Capital, with a current valuation of $*****. The company has 344 active competitors, including 42 funded and 58 that have exited. Its top competitors include companies like AppNexus, Quantcast and The Trade Desk.
Company Details
Provider of media buying platform designed to unlock advertising potential. The platform focuses on data protection and ownership for its users. It offers solutions designed to integrate with emerging identification technologies. The company provides support through its global network of offices.
- Website
- site.adform.com/
- Social
- Registered Address
- Silkegade 3B 1113 København K
Key Metrics
Founded Year
2002
Location
Copenhagen, Denmark
Stage
Series B
Total Funding
$50.2M in 10 rounds
Latest Funding Round
Investors
Ranked
6th among 344 active competitors
Annual Revenue
€50M - €100M as on Dec 31, 2018
Employee Count
857 as on Sep 30, 2026
Legal entities associated with Adform
Adform is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
ADFORM INDIA LLP CIN: AAP-1952 , India, Active | May 06, 2019 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | - | |
Adform A/S CIN: 26434815 , Denmark, Active | Jan 16, 2002 | €50M - €100M (As on Dec 31, 2018) | 602 (As on Dec 31, 2021) |
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Adform's funding and investors
Adform has raised a total funding of $50.2M over 10 rounds. Its first funding round was on Nov 30, 2009. Adform has 2 institutional investors.
Here is the list of recent funding rounds of Adform:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 18, 2021 | 2642938 | Series B | 2433704 | 5666068 | 5421371 | 7377186 |
Apr 08, 2019 | 6482064 | Series B | 5239791 | 3361761 | 4083202 | 6226614 |
Sep 29, 2018 | 1902493 | Series B | 6558605 | 7794731 | 6080161 | 2523672 |
Access funding benchmarks and valuations. Sign up today!View details of Adform's funding rounds and investors
Adform's founders and board of directors
Founder? Claim ProfileHere are the details of Adform's key team members:
- Gustav Mellentin: Co-Founder of Adform. They serve on the board of 1 company.Contact Info: 1 email address
- Jakob Toftgaard Behind: Co-Founder of Adform. They serve on the board of 1 company.Contact Info: 2 email addresses
- Stefan Juricic: Co-Founder of Adform. Contact Info: 1 email address
Adform's Board of Directors
Adform's board has 8 active members. Gustav Mellentin is part of team and Gustav Christen Asmussen Mellentin, John Helmsøe-Zinck, Barbara Gohar Daliri Freiduni, Peter Thorlund Haahr, Torben Brandt Munch, Lars Dybkjær and Lars Christian Lunde are independent board members.Here is the list of Adform's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 4y 5m | |
hzcrtjg | Team | - | Past | 2y 2m |
Independent board member | - | Current | 4y 5m | |
bcwbaxs | Independent board member | - | Current | 8y 7m |
{qwr{wk | Independent board member | - | Current | 4y 9m |
zmlzvwn | Independent board member | - | Current | 4y 1m |
dqbxcks | Independent board member | - | Current | 4y 4m |
wqaagqo | Independent board member | - | Current | 7y 4m |
dojsgjr | Independent board member | - | Past | 7y 9m |
View details of Adform's Founder profiles and Board Members
Adform's employee count trend
Adform has 857 employees as of Sep 26. Here is Adform's employee count trend over the years:
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Adform's Competitors and alternates
Top competitors of Adform include AppNexus, Quantcast and The Trade Desk. Here is the list of Top 10 competitors of Adform, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | AppNexus 2007, New York City (United States), Acquired | Full Stack Programmatic Advertising Technology | $319M | 74/100 | |
2nd |  Quantcast 2006, San Francisco (United States), Acquired | AI powered data management platform | $61.7M | 71/100 | |
3rd | The Trade Desk 2009, Ventura (United States), Public | Provider of a platform for data-driven, omnichannel advertising campaign management | $82.5M | 70/100 | |
4th |  Viant 1999, Irvine (United States), Public | Provider of a demand-side platform for programmatic advertising solutions | $15.3M | 67/100 | |
5th | Cross-Screen Demand-Side Platform | $98M | 66/100 | ||
6th | Provider of media buying platform designed to unlock advertising potential | $50.2M | 66/100 | ||
7th |  MadHive 2015, New York City (United States), Series D | Provider of technology for local connected television advertising and media sales | $307M | 62/100 | |
8th |  Turn 2004, Redwood City (United States), Acquired | Demand-side and data management platform | $160M | 59/100 | |
9th | MediaMath 2007, New York City (United States), Series D | Programmatic demand side platform | $500M | 59/100 | |
10th |  Rocket Fuel 2008, Redwood City (United States), Acquired | AI-based programmatic media-buying platform | $60M | 58/100 |
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Adform's Investments and acquisitions
Adform has acquired 2 companies including Splicky and Splicky. Adform has not made any investments as of now.Reports related to Adform
Here is the latest report on Adform's sector:
News related to Adform
Filter this listMedia has covered Adform for a total of 9 events in the last 1 year, 4 of them have been about partnerships and 3 about company updates.
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Permutive and Adform Partner to Give Publishers Identity-Flexible ActivationAdform•Jul 22, 2026•Adform, Permutive
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Advertising platform: Adform appoints Daniel Neuhaus as Senior Vice President & Regional President for DACHHorizont•Jul 13, 2026•Adform
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Adform acquires Splicky to expand its DOOH advertising capabilities in DACH regionAdvanced Television•Dec 19, 2025•Adform, Splicky, Goldbach
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Adform & RTL Adalliance Partner for Performance and Transparency in Programmatic Addressable TV BuyingMarTech Series•Dec 10, 2025•Adform, RTL AdAlliance
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Adform and True Relevance enter into partnership for psychographic contextual targetingPresseBox•Nov 03, 2025•Adform, True Relevance
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Adform Partners with Airtory for CTV Creative Planning and OptimizationMarTech Series•Jul 17, 2025•Adform, Airtory
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