When was Adform founded?

Adform was founded in 2002 and raised its 1st funding round 7 years after it was founded.

Where is Adform located?

Adform is headquartered in Copenhagen, Denmark. It is registered at Silkegade 3B 1113 København K.

Which legal entities is Adform associated with?

Adform is associated with Adform A/S and 1 other.

How many employees does Adform have?

As of Jun 30, 2026, the latest employee count at Adform is 880.

Is Adform a funded company?

Adform is a funded company, having raised a total of $50.2M across 10 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 30, 2009.

When was the latest funding round of Adform?

Adform's latest funding was a $***** Series B round on Jan 18, 2021, with participation from 0 investor.

What is the annual revenue of Adform?

Annual revenue of Adform is between €50M and €100M as on Dec 31, 2018

Where does Adform rank among its competitors?

Adform ranks 6th amongst 330 active competitors, of which 44 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Topsort, which secured an undisclosed amount in Nov, 2025.

Who are the top competitors of Adform?

Adform's top competitors include Quantcast, The Trade Desk and AppNexus. Among them, Topsort secured the most recent funding round in November, 2025.

Adform - 2026 Company Profile, Team, Funding, Competitors & Financials

Adform is a series B company based in Copenhagen (Denmark), founded in 2002 by Gustav Mellentin, Jakob Toftgaard Behind and Stefan Juricic. It operates as a Provider of media buying platform designed to unlock advertising potential. Adform has raised $50.2M in funding from VIA equity and GRO Capital, with a current valuation of $*****. The company has 330 active competitors, including 44 funded and 61 that have exited. Its top competitors include companies like Quantcast, The Trade Desk and AppNexus.

Company Details

Provider of media buying platform designed to unlock advertising potential. The platform focuses on data protection and ownership for its users. It offers solutions designed to integrate with emerging identification technologies. The company provides support through its global network of offices.

Website: site.adform.com/
Social
Registered Address: Silkegade 3B 1113 København K

Key Metrics

Founded Year

2002

Location

Copenhagen, Denmark

Stage

Series B

Total Funding

$50.2M in 10 rounds

Latest Funding Round

Series B, Jan 18, 2021, $*****

Investors

VIA equity & 1 more

Ranked

6^th among 330 active competitors

Annual Revenue

€50M - €100M as on Dec 31, 2018

Employee Count

880 as on Jun 30, 2026

Investment & Acquisitions

Splicky & 1 more

Similar Companies

MadHive & 72 more

View Adform's full profile

Adform is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Adform A/S CIN: 26434815 , Denmark, Active	Jan 16, 2002	€50M - €100M (As on Dec 31, 2018)	602 (As on Dec 31, 2021)
ADFORM INDIA LLP CIN: AAP-1952 , India, Active	May 06, 2019	₹10 - ₹50 Cr (As on Mar 31, 2023)	-

Adform has raised a total funding of $50.2M over 10 rounds. Its first funding round was on Nov 30, 2009. Adform has 2 institutional investors.

Here is the list of recent funding rounds of Adform:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 18, 2021	3316630	Series B	1334248	1723622	5015200	2639482
Apr 08, 2019	6187088	Series B	1221898	3727624	2829674	6857750
Sep 29, 2018	4362448	Series B	1012370	2326692	6786626	7278242

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View details of Adform's funding rounds and investors

The founders of Adform are Gustav Mellentin, Jakob Toftgaard Behind and Stefan Juricic.

Here are the details of Adform's key team members:

Gustav Mellentin: Co-Founder of Adform. They serve on the board of 1 company.
Contact Info: 1 email address
Jakob Toftgaard Behind: Co-Founder of Adform. They serve on the board of 1 company.
Contact Info: 2 email addresses
Stefan Juricic: Co-Founder of Adform.
Contact Info: 1 email address

Adform's Board of Directors

Adform's board has 8 active members. Gustav Mellentin is part of team and Torben Brandt Munch, Gustav Christen Asmussen Mellentin, John Helmsøe-Zinck, Barbara Gohar Daliri Freiduni, Lars Dybkjær, Lars Christian Lunde and Peter Thorlund Haahr are independent board members.

Here is the list of Adform's board of directors:

Name	Type	Representing	Status	Duration
Gustav Mellentin	Team	-	Current	4y 3m
jyhnyjx	Team	-	Past	8y 1m
Torben Brandt Munch	Independent board member	-	Current	7y 2m
isrqcld	Independent board member	-	Current	2y 2m
icqkxxo	Independent board member	-	Current	5y 1m
szcmoyk	Independent board member	-	Current	5y 7m
ltitkgx	Independent board member	-	Current	4y 9m
abtbhlz	Independent board member	-	Current	9y 1m
meenzuh	Independent board member	-	Past	1y 7m

View details of Adform's Founder profiles and Board Members

Adform's employee count trend

Adform has 880 employees as of Jun 26. Here is Adform's employee count trend over the years:

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Top competitors of Adform include Quantcast, The Trade Desk and AppNexus. Here is the list of Top 10 competitors of Adform, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Quantcast 2006, San Francisco (United States), Acquired	AI powered data management platform	$61.7M	Founders Fund, Cisco Investments & 10 others	71/100
2nd	The Trade Desk 2009, Ventura (United States), Public	Provider of a platform for data-driven, omnichannel advertising campaign management	$82.5M	Western Alliance Bank, Scheuermann Investment ... & 21 others	70/100
3rd	AppNexus 2007, New York City (United States), Acquired	Full Stack Programmatic Advertising Technology	$319M	Schindler AM Ventures, TCV & 17 others	67/100
4th	Viant 1999, Irvine (United States), Public	Provider of a demand-side platform for programmatic advertising solutions	$15.3M	HTIF, Kennet Partners & 1 others	67/100
5th	iPinYou 2008, Beijing (China), Series C	Cross-Screen Demand-Side Platform	$98M	CBC Capital, IRIS & 9 others	66/100
6th	Adform 2002, Copenhagen (Denmark), Series B	Provider of media buying platform designed to unlock advertising potential	$50.2M	GRO Capital, VIA equity	65/100
7th	Topsort 2021, Cambridge (United States), Series A	Provider of an AI-powered platform for retailers to manage advertising businesses	$43.2M	Pear VC, FJ Labs & 9 others	64/100
8th	MediaMath 2007, New York City (United States), Series D	Programmatic demand side platform	$500M	Safeguard Scientifics, Searchlight Capital ... & 21 others	64/100
9th	Vertoz 2012, Mumbai (India), Public	Provider of MadTech and CloudTech platforms for digital advertising solutions	-	TCG	63/100
10th	MadHive 2015, New York City (United States), Series D	Provider of technology for local connected television advertising and media sales	$307M	Goldman Sachs Asset Management, Digital Currency Group ... & 4 others	62/100