When was Adform founded?

Adform was founded in 2002 and raised its 1st funding round 7 years after it was founded.

Where is Adform located?

Adform is headquartered in Copenhagen, Denmark. It is registered at Silkegade 3B 1113 København K.

Which legal entities is Adform associated with?

Adform is associated with Adform A/S and 1 other.

How many employees does Adform have?

As of Apr 30, 2026, the latest employee count at Adform is 872.

Is Adform a funded company?

Adform is a funded company, having raised a total of $50.2M across 10 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 30, 2009.

When was the latest funding round of Adform?

Adform's latest funding was a $***** Series B round on Jan 18, 2021, with participation from 0 investor.

What is the annual revenue of Adform?

Annual revenue of Adform is €67.9M as on Dec 31, 2018.

Where does Adform rank among its competitors?

Adform ranks 5th amongst 306 active competitors, of which 45 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Topsort, which secured an undisclosed amount in Nov, 2025.

Who are the top competitors of Adform?

Adform's top competitors include Quantcast, The Trade Desk and AppNexus. Among them, Topsort secured the most recent funding round in November, 2025.

Adform - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of media buying platform designed to unlock advertising potential. The platform focuses on data protection and ownership for its users. It offers solutions designed to integrate with emerging identification technologies. The company provides support through its global network of offices.

Website: site.adform.com/
Social
Registered Address: Silkegade 3B 1113 København K

Key Metrics

Founded Year

2002

Location

Copenhagen, Denmark

Stage

Series B

Total Funding

$50.2M in 10 rounds

Latest Funding Round

Series B, Jan 18, 2021, $*****

Investors

VIA equity & 1 more

Ranked

5^th among 306 active competitors

Annual Revenue

€67.9M as on Dec 31, 2018

Employee Count

872 as on Apr 30, 2026

Investment & Acquisitions

Splicky & 1 more

Similar Companies

TubeMogul & 51 more

View Adform's full profile

Adform is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Adform A/S CIN: 26434815 , Denmark, Active	Jan 16, 2002	$80.2M (As on Dec 31, 2018)	602 (As on Dec 31, 2021)
ADFORM INDIA LLP CIN: AAP-1952 , India, Active	May 06, 2019	-	-

Adform has raised a total funding of $50.2M over 10 rounds. Its first funding round was on Nov 30, 2009. Adform has 2 institutional investors.

Here is the list of recent funding rounds of Adform:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 18, 2021	4774838	Series B	1639725	1129176	6409997	7284713
Apr 08, 2019	6673873	Series B	4730203	3590402	7660120	6765589
Sep 29, 2018	9059697	Series B	6001563	4018600	9037231	2573573

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View details of Adform's funding rounds and investors

The founders of Adform are Gustav Mellentin, Jakob Toftgaard Behind and Stefan Juricic. Troels Jensen is the CEO of Adform.

Here are the details of Adform's key team members:

Gustav Mellentin: Co-Founder of Adform. They serve on the board of 1 company.
Contact Info: 1 email address
Jakob Toftgaard Behind: Co-Founder of Adform. They serve on the board of 1 company.
Contact Info: 2 email addresses
Stefan Juricic: Co-Founder of Adform.
Contact Info: 1 email address

Adform's Board of Directors

Adform's board has 8 active members. Gustav Mellentin is part of team and Torben Brandt Munch, Gustav Christen Asmussen Mellentin, John Helmsøe-Zinck, Barbara Gohar Daliri Freiduni, Lars Dybkjær, Lars Christian Lunde and Peter Thorlund Haahr are independent board members.

Here is the list of Adform's board of directors:

Name	Type	Representing	Status	Duration
Gustav Mellentin	Team	-	Current	4y 1m
enbxgbo	Team	-	Past	6y 4m
Torben Brandt Munch	Independent board member	-	Current	7y 0m
svjgnai	Independent board member	-	Current	7y 7m
cjddhwz	Independent board member	-	Current	8y 2m
ldfybqc	Independent board member	-	Current	6y 6m
xicagpc	Independent board member	-	Current	3y 7m
icejnqr	Independent board member	-	Current	1y 5m
ojamijd	Independent board member	-	Past	3y 3m

View details of Adform's Founder profiles and Board Members

Adform's employee count trend

Adform has 872 employees as of Apr 26. Here is Adform's employee count trend over the years:

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Top competitors of Adform include Quantcast, The Trade Desk and AppNexus. Here is the list of Top 10 competitors of Adform, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Quantcast 2006, San Francisco (United States), Acquired	AI powered data management platform	$61.7M	Founders Fund, Polaris Partners & 10 others	72/100
2nd	The Trade Desk 2009, Ventura (United States), Public	Provider of a platform for data-driven, omnichannel advertising campaign management	$82.5M	Fusion Global Capital, Western Alliance Bank ... & 21 others	70/100
3rd	AppNexus 2007, New York City (United States), Acquired	Full Stack Programmatic Advertising Technology	$319M	Schindler AM Ventures, TCV & 17 others	68/100
4th	Viant 1999, Irvine (United States), Public	Provider of a demand-side platform for programmatic advertising solutions	$15.3M	HTIF, Kennet Partners & 1 others	67/100
5th	Adform 2002, Copenhagen (Denmark), Series B	Provider of media buying platform designed to unlock advertising potential	$50.2M	VIA equity, GRO Capital	66/100
6th	Topsort 2021, Cambridge (United States), Series A	Provider of an AI-powered platform for retailers to manage advertising businesses	$43.2M	Pear VC, Quiet Capital & 8 others	64/100
7th	Vertoz 2012, Mumbai (India), Public	Provider of MadTech and CloudTech platforms for digital advertising solutions	-	TCG	63/100
8th	AuDigent 2016, Philadelphia (United States), Acquired	Provider of data activation, curation, and identity platform for businesses	$27.8M	Ben Franklin Technology Partners, GO PA Fund ... & 17 others	63/100
9th	Matomy 2007, Tel Aviv (Israel), Public	Provides performance marketing solutions for publishers and advertisers	$18M	Viola Growth, Cyhawk Ventures & 2 others	62/100
10th	Centerfield 2011, El Segundo (United States), Acquired	Customer acquisition experts, driving growth for Fortune brands through digital solutions	-	Falcon Investment Advisors, H.I.G. Growth Partners ... & 2 others	60/100