When was Plexure founded?

Plexure was founded in 1984 and raised its 1st funding round 28 years after it was founded.

Where is Plexure located?

Plexure is headquartered in Auckland, New Zealand. It is registered at Level 2, 2 Graham Street, Auckland, Auckland Central, Auckland, 1010, New Zealand.

Which legal entities is Plexure associated with?

Plexure is associated with PLEXURE LIMITED.

How many employees does Plexure have?

As of May 31, 2026, the latest employee count at Plexure is 180.

Is Plexure a funded company?

Plexure is a funded company, having raised an undisclosed amount across 12 funding rounds to date. The company's 1st funding round was a $***** Post IPO round, raised on 2012.

When was the latest funding round of Plexure?

Plexure's latest funding was a $***** Post IPO round on Apr 02, 2019, with participation from 1 investor.

What is the annual revenue of Plexure?

Annual revenue of Plexure is between $10M and $50M as on Mar 31, 2024

Where does Plexure rank among its competitors?

Plexure ranks 25th amongst 385 active competitors, of which 90 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Leap, which secured $300K in Feb, 2026.

Who are the top competitors of Plexure?

Plexure's top competitors include Bluecore, Quotient and Index (acquired by Stripe). Among them, Leap secured the most recent funding round in February, 2026.

Plexure - 2026 Company Profile, Funding, Competitors & Financials

Plexure is a public company based in Auckland (New Zealand), founded in 1984. It operates as a Provider of in-store customer insights solutions for customer experience management. Plexure has raised an undisclosed amount in funding. The company has 385 active competitors, including 90 funded and 44 that have exited. Its top competitors include companies like Bluecore, Quotient and Index (acquired by Stripe).

Company Details

Provider of in-store customer insights solutions for customer experience management. The software analyzes real-time transactions, weather, and location data enabling retailers to push targeted messages leading to an increase in average transaction value. They combine POS data, machine learning, and weather data with the retailer's loyalty programs leading to an increase in the number of weekly customers. It also combines beacons, push messaging, and customer purchase data to uplift the in-store engagement of customers.

Website: plexure.com
Social
Email ID: *****@plexure.com
Phone Number: +1 **********
Registered Address: Level 2, 2 Graham Street, Auckland, Auckland Central, Auckland, 1010, New Zealand

Key Metrics

Founded Year

1984

Location

Auckland, New Zealand

Stage

Public

Latest Funding Round

Post IPO, Apr 02, 2019, $*****

Investors

McDonald's & 2 more

Ranked

25^th among 385 active competitors

Annual Revenue

$10M - $50M as on Mar 31, 2024

Employee Count

180 as on May 31, 2026

Similar Companies

Bluecore & 656 more

Exit Details

Public

View Plexure's full profile

Plexure is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PLEXURE LIMITED CIN: 3072625 , New Zealand, Active	Sep 03, 2010	$10M - $50M (As on Mar 31, 2024)	-

Plexure got listed on Jan 07, 2000.

Click here to take a look at Plexure's IPO in detail

Plexure has raised funding over 12 rounds. Its first funding round was on 2012. Its latest funding round was a Post IPO round on Apr 02, 2019 for $*****. 1 investor participated in its latest round. Plexure has 3 institutional investors.

Here is the list of recent funding rounds of Plexure:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 02, 2019	9317158	Post IPO	5535886	5022541	8037759	3205281
Jun 13, 2016	7059423	Post IPO	5368974	8780988	3731815	4333118
May 30, 2016	2704230	Post IPO	1012166	4657791	1620275	2846361

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Plexure's employee count trend

Plexure has 180 employees as of May 26. Here is Plexure's employee count trend over the years:

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Top competitors of Plexure include Bluecore, Quotient and Index (acquired by Stripe). Here is the list of Top 10 competitors of Plexure, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bluecore 2013, New York City (United States), Acquired	Provider of automated personalized trigger-based email marketing	$263M	Georgian, Norwest & 12 others	75/100
2nd	Quotient 1998, Cincinnati (United States), Acquired	Platform offering ad campaign management software	$250M	Marshall Wace, Triangle Peak Partners & 6 others	68/100
3rd	Index (acquired by Stripe) 2012, San Francisco (United States), Acquired	Payment solutions and personalized marketing to offline retailers	$26M	AIMCo, General Catalyst & 6 others	65/100
4th	InsightSquared 2010, Cambridge (United States), Acquired	Revenue Insights for accelerating growth	$56.8M	Atlas Venture, DFJ & 10 others	65/100
5th	Purple 2012, Oldham (United Kingdom), Acquired	Provider of guest WiFi solutions with analytics, CRM, and marketing tools	$20.8M	BOOST&Co, BGF & 6 others	65/100
6th	Zenput 2011, San Francisco (United States), Acquired	Platform offering software for mobile sales data collection	$47M	Golub Growth, Jackson Square Ventures & 4 others	63/100
7th	BeMyEye 2011, London (United Kingdom), Series C	Provider of analysis solution for businesses	$44.6M	360 Capital Partners, Nauta Capital & 35 others	63/100
8th	Adentro 2012, San Francisco (United States), Series C	Cloud based platform offering software for WiFi marketing	$107M	First Round Capital, 8VC & 16 others	62/100
9th	Leap 2018, New York City (United States), Series D	Omnichannel and branding solutions for retail stores	$198M	Costanoa, Balyasny Asset Management & 14 others	59/100
10th	Birdzi 2010, Iselin (United States), Series A	Provider of AI-based personalized digital customer engagement solutions for grocery retailers	-	RevTech Ventures, TiE ScaleUp & 1 others	56/100
25th	Plexure 1984, Auckland (New Zealand), Public	Provider of in-store customer insights solutions for customer experience management	-	McDonald's, CMB Capital & 1 others	48/100