When was Points founded?

Points was founded in 2000 and raised its 1st funding round 14 years after it was founded.

Where is Points located?

Points is headquartered in Toronto, Canada.

Who is the current CEO of Points?

Rob Maclean and Peter Groverman s of Points. Peter Groverman has also founded 1 company.

How many employees does Points have?

As of Sep 30, 2026, the latest employee count at Points is 331.

Is Points a funded company?

Points is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Post IPO round, raised on May 05, 2014.

How much is Points worth?

The last known valuation of Points was $***** as of May 09, 2022.

When was the latest funding round of Points?

Points' latest funding was a $***** Post IPO round on Mar 04, 2021, with participation from 0 investor.

Where does Points rank among its competitors?

Points ranks 1st amongst 33 active competitors, of which 3 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was TRIFFT, which secured $550K in Jul, 2025.

Who are the top competitors of Points?

Points' top competitors include AwardWallet, Personali and TRIFFT. Among them, TRIFFT secured the most recent funding round in July, 2025.

Points - 2026 Company Profile, Team, Funding & Competitors

Q: Is Points an acquired company?

Points got acquired by Plusgrade on May 09, 2022.

Company Details

The Points loyalty wallet allows customers to track, trade, redeem and exchange loyalty points of partnered programs. The Points Loyalty Commerce Network is a partnership of 50 different loyalty programs. Customers of these programs have greater choice with respect to earning and burning rewards through this platform. Partnered retailers can let customers earn these generic points thereby improving engagement and loyalty.

Website: points.com
Social

Key Metrics

Founded Year

2000

Location

Toronto, Canada

Stage

Acquired

Latest Funding Round

Post IPO, Mar 04, 2021, $*****

Last Known Valuation

$***** as on May 09, 2022

Investors

Ledger Capital

Ranked

1^st among 33 active competitors

Employee Count

331 as on Sep 30, 2026

Investment & Acquisitions

PointsHound

Similar Companies

AwardWallet & 64 more

Exit Details

Acquired by Plusgrade (May 09, 2022)

View Points' full profile

Points is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
POINTS INTERNATIONAL LTD CIN: 1204413 , United States, Active		$1 - $1M (As on May 05, 2014)	-	-

Points got acquired by Plusgrade on May 09, 2022 at an acquisition amount of $*****.

Click here to take a look at Points's acquisition in detail

Points has raised funding over 2 rounds. Its first funding round was on May 05, 2014. Points has 1 institutional investor.

Here is the list of recent funding rounds of Points:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 04, 2021	8059269	Post IPO	5286775	8086187	6699749	6919700
May 05, 2014	4930451	Post IPO	3807578	9041853	7642352	7244262

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View details of Points's funding rounds and investors

The founders of Points are Rob Maclean and Christopher Barnard.

Here are the details of Points' key team members:

Rob Maclean: Director, CEO and Founder of Points.
Christopher Barnard: Co-Founder, President and Director of Points.
Peter Groverman: Co-Founder of Points and founder of 1 other company.

View details of Points's Founder profiles and Board Members

Points' employee count trend

Points has 331 employees as of Sep 26. Here is Points's employee count trend over the years:

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Top competitors of Points include AwardWallet, Personali and TRIFFT. Here is the list of Top 10 competitors of Points, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Points 2000, Toronto (Canada), Acquired	Rewards sourcing network	-	Ledger Capital	46/100
2nd	AwardWallet 2004, Portland (United States), Unfunded	Manage rewards, track travel plans, and maximize loyalty points effortlessly	-	-	41/100
3rd	Personali 2011, Tel Aviv (Israel), Acqui-Hired	Incentives personalization platform	$16.2M	Orange Fab, Norwest & 2 others	34/100
4th	TRIFFT 2024, London (United Kingdom), Seed	Provider of cloud-native platform enabling real-time loyalty program execution	$550K	Lighthouse Ventures, Gi21Capital & 2 others	31/100
5th	IncentiaPay 2014, Broadbeach (Australia), Public	Operator of digital platforms providing merchant offers and loyalty programs	-	-	30/100
6th	Loyalty Passport 2016, Delhi (India), Deadpooled	Mobile app to store and access loyalty cards	-	-	27/100
7th	Fidiliti 2011, Madrid (Spain), Unfunded	Mobile based loyalty and rewards app	-	-	27/100
8th	iConvert 2019, Sliema (Malta), Funding Raised	Customer conversion and loyalty platform	-	Northern Stable	26/100
9th	PurchEase 2011, Paris (France), Seed	Mobile app based loyalty cards aggregator	$742K	3T Capital	25/100
10th	Karrot 2018, Ponte Vedra Beach (United States), Unfunded	Social media marketing platform	-	-	25/100