When was Personali founded?

Personali was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is Personali located?

Personali is headquartered in Tel Aviv, Israel.

Who is the current CEO of Personali?

Noam Javits and Amir Farhi s of Personali. Noam Javits has also founded 1 company.

How many employees does Personali have?

As of Jul 31, 2026, the latest employee count at Personali is 14.

Is Personali a funded company?

Personali is a funded company, having raised a total of $16.2M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jun 2011.

When was the latest funding round of Personali?

Personali's latest funding was a $***** Series B round on Jun 11, 2015, with participation from 2 investors. Its primary sector is E-Commerce Enablers. Globally, the E-Commerce Enablers sector has seen $1.8B in funding in 2026 to date.

Where does Personali rank among its competitors?

Personali ranks 258th amongst 1394 active competitors, of which 226 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5.1M in Aug, 2025.

Who are the top competitors of Personali?

Personali's top competitors include Klaviyo, Rokt Technologies and Riskified. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Personali - 2026 Company Profile, Team, Funding & Competitors

Personali is an acqui-hired company based in Tel Aviv (Israel), founded in 2011 by Noam Javits, Keren Zimmerman and Amir Farhi. It operates as an Incentives personalization platform. Personali has raised $16.2M in funding. The company has 1394 active competitors, including 226 funded and 157 that have exited. Its top competitors include companies like Klaviyo, Rokt Technologies and Riskified.

Company Details

Personali is an AI-based incentives personalization platform. Retailers can use the online service to adjust prices and discounts in real-time by integrating Personali code into their web stores. The platform personalizes prices to shoppers with rules that it has created for a specific product, which is based on things like consumer behavior, inventory, shelf life, and profit margin. It uses segmentation and machine learning approach based on psychology and behavioral economics.

Website: personali.com
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Key Metrics

Founded Year

2011

Location

Tel Aviv, Israel

Stage

Acqui-Hired

Total Funding

$16.2M in 4 rounds

Latest Funding Round

Series B, Jun 11, 2015, $*****

Investors

Norwest & 3 more

Ranked

258^th among 1394 active competitors

Employee Count

14 as on Jul 31, 2026

Similar Companies

Klaviyo & 1709 more

View Personali's full profile

Personali has raised a total funding of $16.2M over 4 rounds. Its first funding round was on Jun 2011. Its latest funding round was a Series B round on Jun 11, 2015 for $*****. 2 investors participated in its latest round. Personali has 4 institutional investors.

Here is the list of recent funding rounds of Personali:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 11, 2015	7687506	Series B	2725778	2802457	7581534	2603388
Apr 02, 2014	2203567	Series A	7687605	7734225	8926251	1058784
Jun 02, 2013	8041620	Series A	9217348	5061970	9680081	4922011

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View details of Personali's funding rounds and investors

The founders of Personali are Noam Javits, Keren Zimmerman and Amir Farhi.

Here are the details of Personali's key team members:

Noam Javits: Co-Founder & CEO of Personali and founder of 1 other company.
Contact Info: 1 email address
Keren Zimmerman: Co-founder and President NA at Personali of Personali and founder of 1 other company.
Amir Farhi: Co-Founder And Ceo (Acquired By Namogoo) of Personali.

View details of Personali's Founder profiles and Board Members

Personali's employee count trend

Personali has 14 employees as of Jul 26. Here is Personali's employee count trend over the years:

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Top competitors of Personali include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of Personali, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
3rd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 21 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	71/100
5th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 30 others	70/100
6th	Attentive Mobile 2016, New York (United States), Series E	AI based conversational marketing solutions for ecommerce businesses	$1.03B	Coatue, IVP & 33 others	70/100
7th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
8th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	68/100
9th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$6.95M	Cornerstone Ventures, Catalyst Trusteeship ... & 36 others	68/100
10th	Emotive 2018, Los Angeles (United States), Acquired	SMS marketing solution provider	$73.9M	CRV, Across Capital & 5 others	68/100
258th	Personali 2011, Tel Aviv (Israel), Acqui-Hired	Incentives personalization platform	$16.2M	Norwest, Cedar Fund & 2 others	34/100