Popular Pays - About the company
Popular Pays is an acquired company based in Chicago (United States), founded in 2013 by Allan Holmes and Nathan Michaels. It operates as a Platform offering influencers marketplace to brands. Popular Pays has raised $14M in funding from Beringea and GoAhead Ventures. The company has 1037 active competitors, including 177 funded and 76 that have exited. Its top competitors include companies like SuperAwesome, Humanz and Hashtag Paid.
Company Details
Platform offering influencers marketplace to brands. The platform allows influencers to create posts for which they get paid. Companies can keep the track of the post's effectiveness and can send them physical goods which would be helpful for the campaign via shipping. Content created by influencers can further be used by companies on other social platforms like Facebook.
- Website
- popularpays.com
- Social
- Registered Address
- Chicago, Illinois
Key Metrics
Founded Year
2013
Location
Chicago, United States
Stage
Acquired
Total Funding
$14M in 6 rounds
Latest Funding Round
Ranked
83rd among 1037 active competitors
Employee Count
26 as on May 31, 2026
Exit Details
Acquired by Lightricks (Mar 23, 2022)
Legal entities associated with Popular Pays
Popular Pays is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
POPULAR PAYS, INC. CIN: 462777853 , United States, Active | Dec 26, 999 | - | 36 (As on Dec 31, 2022) | - |
POPULAR PAYS, INC. CIN: 32070315091 , United States, Deadpooled | Apr 01, 2019 | - | - | - |
Popular Pays's acquisition details
Popular Pays got acquired by Lightricks on Mar 23, 2022.
Click here to take a look at Popular Pays's acquisition in detail
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Popular Pays's funding and investors
Popular Pays has raised a total funding of $14M over 6 rounds. Its first funding round was on Jul 10, 2013. Its latest funding round was a Series B round on Dec 14, 2018 for $*****. 4 investors participated in its latest round. Popular Pays has 26 institutional investors.
Here is the list of recent funding rounds of Popular Pays:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 14, 2018 | 2149197 | Series B | 4728087 | 3700458 | 4288984 | 4914915 |
Apr 07, 2017 | 8984192 | Series A | 1059436 | 3235303 | 8450082 | |
Jul 23, 2015 | 2497829 | Series A | 3040317 | 7904470 | 1389174 |
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Popular Pays' founders and board of directors
Founder? Claim ProfileThe founders of Popular Pays are Allan Holmes and Nathan Michaels.
Here are the details of Popular Pays' key team members:
- Allan Holmes: Founder of Popular Pays and founder of 1 other company.
- Nathan Michaels: Founder of Popular Pays. Contact Info: 1 email address
View details of Popular Pays's Founder profiles and Board Members
Popular Pays' employee count trend
Popular Pays has 26 employees as of May 26. Here is Popular Pays's employee count trend over the years:
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Popular Pays's Competitors and alternates
Top competitors of Popular Pays include SuperAwesome, Humanz and Hashtag Paid. Here is the list of Top 10 competitors of Popular Pays, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | _1584079137017.png?devicePixelRatio=2&height=30&width=30){kind=logo} SuperAwesome 2013, London (United Kingdom), Acquired | Ad platform for the kid-safe programmatic ad | $58M | 69/100 | |
2nd | Cloud and AI based platform offering influencer marketing solutions | $32M | 66/100 | ||
3rd |  Hashtag Paid 2013, Toronto (Canada), Series B | Platform offering influencer marketing and collaboration software | $22M | 65/100 | |
4th | GRIN 2014, Sacramento (United States), Series B | Platform offering influencer marketing solutions for ecommerce businesses | $144M | 64/100 | |
5th | CreatorIQ 2014, Los Angeles (United States), Series D | Provider of platform for creator discovery, evaluation, management, and campaign execution | $80M | 63/100 | |
6th | ShopMy 2020, Boston (United States), Series C | Influencer marketing solutions for creators and influencers | $169M | 62/100 | |
7th |  Mavely 2018, Chicago (United States), Acquired | Influencer marketing platform for enterprises | $1M | 61/100 | |
8th | AI powered influencer marketing platform and cloud management solutions | $51.4M | 61/100 | ||
9th | Gen Video 2004, New York City (United States), Series B | Video marketing and syndication platform | $15.2M | 61/100 | |
10th | Marketplace for influencer marketing | $27.4M | 61/100 | ||
83rd | Popular Pays 2013, Chicago (United States), Acquired | Platform offering influencers marketplace to brands | $14M | 46/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Popular Pays's competitors? Click here to see the top ones
Popular Pays's Investments and acquisitions
Popular Pays has made no investments or acquisitions yet.
Reports related to Popular Pays
Here is the latest report on Popular Pays's sector:
News related to Popular Pays
Filter this list•
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Griffin Caprio Joins Popular Pays as Chief Product OfficerPR Newswire•May 12, 2021•Popular Pays, Dante32
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Rho Announces $100 Million Debt FinancingPYMNTS.com•Apr 29, 2021•Rho Business Banking, Popular Pays, Caraway, Community Investment Management
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Instagram Marketing Startup Popular Pays Raises $2MTechCrunch+•Jul 23, 2015•Popular Pays, Bessemer Venture Partners, Social Starts, Mike Shinoda and 1 other
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Here Are The Companies That Presented At Y Combinator Demo Day 1TechCrunch+•Mar 23, 2015•GroupAhead, Y Combinator, SlideMail, Bagaveev and 6 others
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