When was Popular Pays founded?

Popular Pays was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Popular Pays located?

Popular Pays is headquartered in Chicago, United States. It is registered at Chicago, Illinois.

How many employees does Popular Pays have?

As of Aug 31, 2026, the latest employee count at Popular Pays is 23.

Is Popular Pays a funded company?

Popular Pays is a funded company, having raised a total of $14M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 10, 2013.

How much is Popular Pays worth?

The last known valuation of Popular Pays was $***** as of Mar 23, 2015.

When was the latest funding round of Popular Pays?

Popular Pays' latest funding was a $***** Series B round on Dec 14, 2018, with participation from 4 investors.

Where does Popular Pays rank among its competitors?

Popular Pays ranks 54th amongst 1305 active competitors, of which 188 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Passionfroot, which secured $15M in Jul, 2026.

Who are the top competitors of Popular Pays?

Popular Pays' top competitors include SuperAwesome, Hashtag Paid and Humanz. Among them, Passionfroot secured the most recent funding round in July, 2026.

Popular Pays - 2026 Company Profile, Team, Funding & Competitors

Company Details

Platform offering influencers marketplace to brands. The platform allows influencers to create posts for which they get paid. Companies can keep the track of the post's effectiveness and can send them physical goods which would be helpful for the campaign via shipping. Content created by influencers can further be used by companies on other social platforms like Facebook.

Website: popularpays.com
Social
Registered Address: Chicago, Illinois

Key Metrics

Founded Year

2013

Location

Chicago, United States

Stage

Acquired

Total Funding

$14M in 6 rounds

Latest Funding Round

Series B, Dec 14, 2018, $*****

Last Known Valuation

$***** as on Mar 23, 2015

Investors

Beringea & 25 more

Ranked

54^th among 1305 active competitors

Employee Count

23 as on Aug 31, 2026

Similar Companies

Hashtag Paid & 1512 more

Exit Details

Acquired by Lightricks (Mar 23, 2022)

View Popular Pays' full profile

Popular Pays is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
POPULAR PAYS, INC. CIN: 32070315091 , United States, Deadpooled	Apr 01, 2019	-	-	-
POPULAR PAYS, INC. CIN: 462777853 , United States, Active	Dec 26, 999	-	36 (As on Dec 31, 2022)	-

Popular Pays got acquired by Lightricks on Mar 23, 2022.

Click here to take a look at Popular Pays's acquisition in detail

Popular Pays has raised a total funding of $14M over 6 rounds. Its first funding round was on Jul 10, 2013. Its latest funding round was a Series B round on Dec 14, 2018 for $*****. 4 investors participated in its latest round. Popular Pays has 26 institutional investors.

Here is the list of recent funding rounds of Popular Pays:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 14, 2018	6383587	Series B	4497913	7946006	6791231	1391318
Apr 07, 2017	4654174	Series A	3115721	9967712	9238472	Pallasite Ventures & 1 more
Jul 23, 2015	8257116	Series A	9413891	8292823	5016869	Bessemer Venture Partners & 3 more

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View details of Popular Pays's funding rounds and investors

The founders of Popular Pays are Allan Holmes and Nathan Michaels.

Here are the details of Popular Pays' key team members:

Allan Holmes: Founder of Popular Pays and founder of 1 other company.
Nathan Michaels: Founder of Popular Pays.
Contact Info: 1 email address

View details of Popular Pays's Founder profiles and Board Members

Popular Pays' employee count trend

Popular Pays has 23 employees as of Aug 26. Here is Popular Pays's employee count trend over the years:

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Top competitors of Popular Pays include SuperAwesome, Hashtag Paid and Humanz. Here is the list of Top 10 competitors of Popular Pays, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SuperAwesome 2013, London (United Kingdom), Acquired	Ad platform for the kid-safe programmatic ad	$58M	Isomer Capital, M12 & 45 others	74/100
2nd	Hashtag Paid 2013, Toronto (Canada), Series B	Platform offering influencer marketing and collaboration software	$22M	Two Small Fish Ventures, Sands Capital & 20 others	65/100
3rd	Humanz 2017, Tel Aviv (Israel), Series B	Cloud and AI based platform offering influencer marketing solutions	$32M	NGN Partners, Stardom Ventures & 5 others	65/100
4th	CreatorIQ 2014, Los Angeles (United States), Series D	Provider of platform for creator discovery, evaluation, management, and campaign execution	$80M	TVC Capital, Affinity Group & 15 others	64/100
5th	GRIN 2014, Sacramento (United States), Series B	Platform offering influencer marketing solutions for ecommerce businesses	$144M	Lone Pine Capital, Bullpen Capital & 27 others	63/100
6th	ShopMy 2020, Boston (United States), Series C	Influencer marketing solutions for creators and influencers	$169M	Avenir Growth Capital, Inspired Capital & 20 others	63/100
7th	Mavely 2018, Chicago (United States), Acquired	Influencer marketing platform for enterprises	$1M	PivotNorth Capital, Starting Line & 1 others	62/100
8th	Passionfroot 2021, Berlin (Germany), Series A	Business management platform for creators	$22.2M	Creandum, Insight Partners & 9 others	62/100
9th	BitStar 2014, Tokyo (Japan), Series D	Marketplace for influencer marketing	$27.4M	Global Brain, TBS Innovation Partners & 14 others	61/100
10th	Influencer 2015, London (United Kingdom), Series A	Influencer marketing platform	$4.64M	Puma Private Equity, Reyker & 7 others	60/100
54th	Popular Pays 2013, Chicago (United States), Acquired	Platform offering influencers marketplace to brands	$14M	Catapult, ICCP SBI Venture Partners & 24 others	46/100