When was Prime Insights founded?

Prime Insights was founded in 2012.

Where is Prime Insights located?

Prime Insights is headquartered in Dover, United States.

Who is the current CEO of Prime Insights?

Benjamin Ritzka of Prime Insights. They have also founded 1 company.

How many employees does Prime Insights have?

As of Aug 31, 2026, the latest employee count at Prime Insights is 139.

Where does Prime Insights rank among its competitors?

Prime Insights ranks 123rd amongst 1141 active competitors, of which 173 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Tavily, which secured $20M in Aug, 2025.

Who are the top competitors of Prime Insights?

Prime Insights' top competitors include User Testing, Qualtrics and Ai Palette. Among them, Tavily secured the most recent funding round in August, 2025.

Prime Insights - 2026 Company Profile, Team & Competitors

Q: Is Prime Insights an acquired company?

Prime Insights got acquired by Aonic on Sep 04, 2025.

Company Details

Market research platform for businesses. It uses AI and machine learning to run predictive analyses and identify emerging trends. It helps users eliminate fraudulent responses and ensures that the insights are based on real consumer opinions. It collects data from respondents through various methods, including surveys and interviews.

Website: primeinsights.com
Email ID: *****@primeinsights.com, *****@primeinsights.com

Key Metrics

Founded Year

2012

Location

Dover, United States

Stage

Acquired

Ranked

123^rd among 1141 active competitors

Employee Count

139 as on Aug 31, 2026

Similar Companies

Ai Palette & 928 more

Exit Details

Acquired by Aonic (Sep 04, 2025)

View Prime Insights' full profile

Prime Insights is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SJ GROUP CONSULTING LLC CIN: 6873293 , United States, Active	Jun 12, 2023	-	-	-

Prime Insights got acquired by Aonic on Sep 04, 2025 at an acquisition amount of $*****.

Click here to take a look at Prime Insights's acquisition in detail

Prime Insights has not raised any funding rounds yet.

The founders of Prime Insights is Benjamin Ritzka. Benjamin Ritzka is the CEO of Prime Insights.

Here are the details of Prime Insights' key team members:

Benjamin Ritzka: Founder & CEO of Prime Insights.
Contact Info: 1 email address

View details of Prime Insights's Founder profiles and Board Members

Prime Insights' employee count trend

Prime Insights has 139 employees as of Aug 26. Here is Prime Insights's employee count trend over the years:

Uncover Prime Insights' growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Prime Insights include User Testing, Qualtrics and Ai Palette. Here is the list of Top 10 competitors of Prime Insights, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	80/100
2nd	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Accel, Insight Partners & 10 others	76/100
3rd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	Exfinity Venture Partners, pi Ventures & 10 others	71/100
4th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	69/100
5th	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 6 others	69/100
6th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Mitsui, Blackstone & 10 others	68/100
7th	NielsenIQ 1923, Chicago (United States), Public	Provider of market measurement, consumer behavior insights, and brand analytics	-	-	66/100
8th	Tavily 2023, New York City (United States), Acquired	AI based research engine optimised for AI agents and LLMs	$25M	Alpha Wave Global, Insight Partners	66/100
9th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	66/100
10th	Vypr 2013, Manchester (United Kingdom), Series B	Provider of a platform for product and consumer intelligence solutions	$13.9M	YFM Equity Partners, ACF Investors & 28 others	66/100
123rd	Prime Insights 2012, Dover (United States), Acquired	Market research platform for businesses	-	-	34/100