When was Primetag founded?

Primetag was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is Primetag located?

Primetag is headquartered in Ilhavo, Portugal.

Who is the current CEO of Primetag?

Manuel Albuquerque of Primetag.

How many employees does Primetag have?

As of Aug 31, 2026, the latest employee count at Primetag is 52.

Is Primetag a funded company?

Primetag is a funded company, having raised a total of $11.8M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 02, 2017.

When was the latest funding round of Primetag?

Primetag's latest funding was a $***** Series B round on Jun 18, 2025, with participation from 2 investors.

Where does Primetag rank among its competitors?

Primetag ranks 95th amongst 1222 active competitors, of which 188 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Humanz, which secured $15M in Dec, 2025.

Who are the top competitors of Primetag?

Primetag's top competitors include SuperAwesome, Humanz and Hashtag Paid. Among them, Humanz secured the most recent funding round in December, 2025.

Primetag - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of productivity tools for influencers. It allows enhancing influencers productivity by providing design tools and media kits. Allows managing and control insights and data and deliver performance status reports. It offers influencer marketing software that helps in defining campaign strategies and analysing return on investment.

Website: primetag.com
Social
Email ID: *****@primetag.com
Phone Number: +351 **********

Key Metrics

Founded Year

2016

Location

Ilhavo, Portugal

Stage

Series B

Total Funding

$11.8M in 3 rounds

Latest Funding Round

Series B, Jun 18, 2025, $*****

Investors

Indico Capital Partners & 5 more

Ranked

95^th among 1222 active competitors

Employee Count

52 as on Aug 31, 2026

Similar Companies

Humanz & 1072 more

View Primetag's full profile

Primetag has raised a total funding of $11.8M over 3 rounds. Its first funding round was on Nov 02, 2017. Its latest funding round was a Series B round on Jun 18, 2025 for $*****. 2 investors participated in its latest round. Primetag has 6 institutional investors.

Here is the list of recent funding rounds of Primetag:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 18, 2025	3554596	Series B	6130325	1380063	1322619	7888712
Jan 11, 2024	2018475	Series A	4671898	8146790	5560269	8571826
Nov 02, 2017	8357722	Seed	8846145	4120126	Pathena	9935318

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View details of Primetag's funding rounds and investors

The founders of Primetag is Manuel Albuquerque.

Here are the details of Primetag's key team members:

Manuel Albuquerque: Co-Founder & CEO of Primetag and founder of 1 other company.
Contact Info: 2 email addresses

View details of Primetag's Founder profiles and Board Members

Primetag's employee count trend

Primetag has 52 employees as of Aug 26. Here is Primetag's employee count trend over the years:

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Top competitors of Primetag include SuperAwesome, Humanz and Hashtag Paid. Here is the list of Top 10 competitors of Primetag, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SuperAwesome 2013, London (United Kingdom), Acquired	Ad platform for the kid-safe programmatic ad	$58M	Isomer Capital, M12 & 45 others	74/100
2nd	Humanz 2017, Tel Aviv (Israel), Series B	Cloud and AI based platform offering influencer marketing solutions	$32M	NGN Partners, Stardom Ventures & 5 others	68/100
3rd	Hashtag Paid 2013, Toronto (Canada), Series B	Platform offering influencer marketing and collaboration software	$22M	Two Small Fish Ventures, Sands Capital & 20 others	65/100
4th	CreatorIQ 2014, Los Angeles (United States), Series D	Provider of platform for creator discovery, evaluation, management, and campaign execution	$80M	TVC Capital, Affinity Group & 14 others	64/100
5th	GRIN 2014, Sacramento (United States), Series B	Platform offering influencer marketing solutions for ecommerce businesses	$144M	Lone Pine Capital, Bullpen Capital & 27 others	63/100
6th	ShopMy 2020, Boston (United States), Series C	Influencer marketing solutions for creators and influencers	$169M	Avenir Growth Capital, Bessemer Venture Partners ... & 19 others	63/100
7th	LTK 2011, Dallas (United States), Series B	Provider of platform connecting creators, brands, and consumers for commerce	$315M	SoftBank Vision Fund, Maverick Ventures	63/100
8th	Mavely 2018, Chicago (United States), Acquired	Influencer marketing platform for enterprises	$1M	PivotNorth Capital, TMV & 1 others	62/100
9th	BitStar 2014, Tokyo (Japan), Series D	Marketplace for influencer marketing	$27.4M	Global Brain, TBS Innovation Partners & 14 others	61/100
10th	Insense 2016, New York City (United States), Seed	Cloud based influencer marketing platform	$1.28M	NP Capital, Venture Development Partners ... & 10 others	59/100
95th	Primetag 2016, Ilhavo (Portugal), Series B	Provider of productivity tools for influencers	$11.8M	LC Ventures, Iberis Capital & 4 others	41/100